| Product Code: ETC6189533 | Publication Date: Sep 2024 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Bhawna Singh | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
Push to talk over cellular (PoC) services are experiencing robust adoption in Australia, driven by the need for secure, real-time communication in logistics, public safety, and field services. The expansion of 4G/5G networks, coupled with the integration of smartphones and rugged devices, is replacing traditional two-way radios and boosting market penetration.
The push-to-talk over cellular (PoC) market in Australia is rapidly expanding due to the need for real-time, reliable communication across diverse industries like logistics, public safety, and utilities. With widespread 4G and emerging 5G infrastructure, PoC solutions are becoming more robust, offering enhanced audio clarity and location-based services. The integration of PoC functionality in smartphones and specialized devices reflects the trend towards unified communication platforms that support both voice and data.
The Push To Talk (PTT) Over Cellular Market in Australia faces challenges related to network infrastructure and connectivity. While 4G and 5G networks are improving the overall speed and reliability of PTT services, rural and remote areas still face connectivity issues, limiting market reach. Another challenge is the competition with other communication technologies such as instant messaging and video calls, which offer broader functionality and flexibility. Additionally, security concerns, especially regarding the safety of confidential communications, present an ongoing issue in the market.
The Australia government fosters telecommunications innovation through the Digital Economy Strategy, which supports next-generation communication technologies. Investment in Push-to-Talk over Cellular (PoC) services is supported by spectrum allocation policies and funding under programs like the Mobile Black Spot Program. Foreign investment is open, with some notification requirements under FIRB for critical infrastructure investments.
The push-to-talk over cellular (PTToC) market is regulated by the Australia government through telecommunications policies that ensure seamless communication for industries such as mining, emergency services, and transportation. The Australia Communications and Media Authority (ACMA) governs the allocation of spectrum for wireless communication services, including PTToC. The government also supports the expansion of 5G networks, which will enhance the quality and availability of push-to-talk services. These efforts are part of broader initiatives to improve communication infrastructure across remote and urban areas.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Australia Push-to-Talk Over Cellular Market Overview |
3.1 Australia Country Macro Economic Indicators |
3.2 Australia Push-to-Talk Over Cellular Market Revenues & Volume, 2021 & 2031F |
3.3 Australia Push-to-Talk Over Cellular Market - Industry Life Cycle |
3.4 Australia Push-to-Talk Over Cellular Market - Porter's Five Forces |
3.5 Australia Push-to-Talk Over Cellular Market Revenues & Volume Share, By Connectivity Type, 2021 & 2031F |
3.6 Australia Push-to-Talk Over Cellular Market Revenues & Volume Share, By Component, 2021 & 2031F |
3.7 Australia Push-to-Talk Over Cellular Market Revenues & Volume Share, By Application, 2021 & 2031F |
4 Australia Push-to-Talk Over Cellular Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing demand for real-time communication solutions in industries like construction, transportation, and logistics |
4.2.2 Growing adoption of mobile workforce management solutions |
4.2.3 Shift towards digitalization and the need for efficient communication tools in businesses |
4.3 Market Restraints |
4.3.1 Security concerns related to data transmission over cellular networks |
4.3.2 Limited network coverage and connectivity issues in remote areas |
4.3.3 Competition from alternative communication technologies such as land mobile radio (LMR) systems |
5 Australia Push-to-Talk Over Cellular Market Trends |
6 Australia Push-to-Talk Over Cellular Market, By Types |
6.1 Australia Push-to-Talk Over Cellular Market, By Connectivity Type |
6.1.1 Overview and Analysis |
6.1.2 Australia Push-to-Talk Over Cellular Market Revenues & Volume, By Connectivity Type, 2021- 2031F |
6.1.3 Australia Push-to-Talk Over Cellular Market Revenues & Volume, By 3G, 2021- 2031F |
6.1.4 Australia Push-to-Talk Over Cellular Market Revenues & Volume, By 4G, 2021- 2031F |
6.1.5 Australia Push-to-Talk Over Cellular Market Revenues & Volume, By Wi-Fi, 2021- 2031F |
6.2 Australia Push-to-Talk Over Cellular Market, By Component |
6.2.1 Overview and Analysis |
6.2.2 Australia Push-to-Talk Over Cellular Market Revenues & Volume, By Equipment, 2021- 2031F |
6.2.3 Australia Push-to-Talk Over Cellular Market Revenues & Volume, By Software, 2021- 2031F |
6.2.4 Australia Push-to-Talk Over Cellular Market Revenues & Volume, By Services, 2021- 2031F |
6.3 Australia Push-to-Talk Over Cellular Market, By Application |
6.3.1 Overview and Analysis |
6.3.2 Australia Push-to-Talk Over Cellular Market Revenues & Volume, By Public Safety and Security, 2021- 2031F |
6.3.3 Australia Push-to-Talk Over Cellular Market Revenues & Volume, By Construction, 2021- 2031F |
6.3.4 Australia Push-to-Talk Over Cellular Market Revenues & Volume, By Energy and Utility, 2021- 2031F |
6.3.5 Australia Push-to-Talk Over Cellular Market Revenues & Volume, By Transportation and Logistics, 2021- 2031F |
6.3.6 Australia Push-to-Talk Over Cellular Market Revenues & Volume, By Manufacturing, 2021- 2031F |
6.3.7 Australia Push-to-Talk Over Cellular Market Revenues & Volume, By Government and Defense, 2021- 2031F |
7 Australia Push-to-Talk Over Cellular Market Import-Export Trade Statistics |
7.1 Australia Push-to-Talk Over Cellular Market Export to Major Countries |
7.2 Australia Push-to-Talk Over Cellular Market Imports from Major Countries |
8 Australia Push-to-Talk Over Cellular Market Key Performance Indicators |
8.1 Average response time for push-to-talk communication |
8.2 Percentage increase in the number of mobile workforce users adopting push-to-talk over cellular |
8.3 Average uptime and reliability of push-to-talk service |
8.4 Customer satisfaction ratings for push-to-talk services |
8.5 Number of new features or integrations added to push-to-talk applications |
9 Australia Push-to-Talk Over Cellular Market - Opportunity Assessment |
9.1 Australia Push-to-Talk Over Cellular Market Opportunity Assessment, By Connectivity Type, 2021 & 2031F |
9.2 Australia Push-to-Talk Over Cellular Market Opportunity Assessment, By Component, 2021 & 2031F |
9.3 Australia Push-to-Talk Over Cellular Market Opportunity Assessment, By Application, 2021 & 2031F |
10 Australia Push-to-Talk Over Cellular Market - Competitive Landscape |
10.1 Australia Push-to-Talk Over Cellular Market Revenue Share, By Companies, 2024 |
10.2 Australia Push-to-Talk Over Cellular Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |