Product Code: ETC6189570 | Publication Date: Sep 2024 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | Author: Vasudha | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
The QR code label market in Australia is thriving due to its wide adoption in retail, logistics, healthcare, and public information systems. The shift towards contactless interactions during the pandemic significantly boosted awareness and utility of QR code labels.
The QR code label market is rapidly growing due to the shift towards contactless interactions in retail, logistics, and hospitality. A major trend includes the use of dynamic QR codes that can be updated in real-time. The adoption of QR codes for product authentication, inventory tracking, and marketing campaigns is also on the rise.
The Quick Response (QR) Code label market in Australia faces several challenges, primarily around security and privacy concerns. As QR codes become more prevalent in consumer transactions, there is a growing risk of fraudulent activities such as malicious QR codes leading to phishing sites or scams. Additionally, businesses and consumers must adopt new technologies to ensure secure transactions, which can involve significant costs and effort. Another challenge is ensuring widespread adoption and consistency in QR code usage across various industries, as not all companies are quick to integrate QR code systems into their marketing and transaction strategies. Lastly, compatibility issues with different devices and operating systems can also hinder the user experience.
Australia`s QR Code label market is supported by policies promoting the adoption of digital technologies across industries. The Australia government supports the integration of QR codes in business operations through digital infrastructure investments and e-commerce regulations that facilitate the use of QR codes for payments, product tracking, and marketing. There are incentives for tech companies developing QR code-based solutions, including tax breaks and grants aimed at encouraging innovation in digital labeling and authentication technologies. The government also works with industry groups to ensure that QR code applications comply with privacy and security regulations, making the market more appealing to investors.
The Australia government has embraced the use of Quick Response (QR) codes across various sectors, particularly in retail, healthcare, and public information services. Government policies have facilitated the adoption of QR codes for contactless services, especially in the wake of the COVID-19 pandemic. Regulatory guidelines ensure that QR code technology is implemented securely, allowing businesses to leverage these codes for customer engagement, product information, and payments. Policies surrounding data privacy and cybersecurity are critical in this market to ensure the safe handling of consumer data via QR codes.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Australia Quick Response (QR) Code Label Market Overview |
3.1 Australia Country Macro Economic Indicators |
3.2 Australia Quick Response (QR) Code Label Market Revenues & Volume, 2021 & 2031F |
3.3 Australia Quick Response (QR) Code Label Market - Industry Life Cycle |
3.4 Australia Quick Response (QR) Code Label Market - Porter's Five Forces |
3.5 Australia Quick Response (QR) Code Label Market Revenues & Volume Share, By Label Type, 2021 & 2031F |
3.6 Australia Quick Response (QR) Code Label Market Revenues & Volume Share, By Material Type, 2021 & 2031F |
3.7 Australia Quick Response (QR) Code Label Market Revenues & Volume Share, By Printing Technologies, 2021 & 2031F |
3.8 Australia Quick Response (QR) Code Label Market Revenues & Volume Share, By End-Use, 2021 & 2031F |
4 Australia Quick Response (QR) Code Label Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing demand for efficient inventory management solutions |
4.2.2 Growing adoption of QR codes for marketing and promotional activities |
4.2.3 Rising focus on enhancing supply chain visibility and traceability |
4.3 Market Restraints |
4.3.1 Concerns regarding data privacy and security issues associated with QR codes |
4.3.2 Lack of standardized regulations and guidelines for QR code labeling |
4.3.3 Limited awareness and knowledge among certain consumer segments about QR code usage |
5 Australia Quick Response (QR) Code Label Market Trends |
6 Australia Quick Response (QR) Code Label Market, By Types |
6.1 Australia Quick Response (QR) Code Label Market, By Label Type |
6.1.1 Overview and Analysis |
6.1.2 Australia Quick Response (QR) Code Label Market Revenues & Volume, By Label Type, 2021- 2031F |
6.1.3 Australia Quick Response (QR) Code Label Market Revenues & Volume, By Sleeve Labels, 2021- 2031F |
6.1.4 Australia Quick Response (QR) Code Label Market Revenues & Volume, By Glue-Applied Labels, 2021- 2031F |
6.1.5 Australia Quick Response (QR) Code Label Market Revenues & Volume, By Pressure-Sensitive Labels, 2021- 2031F |
6.2 Australia Quick Response (QR) Code Label Market, By Material Type |
6.2.1 Overview and Analysis |
6.2.2 Australia Quick Response (QR) Code Label Market Revenues & Volume, By Paper, 2021- 2031F |
6.2.3 Australia Quick Response (QR) Code Label Market Revenues & Volume, By Plastic, 2021- 2031F |
6.2.4 Australia Quick Response (QR) Code Label Market Revenues & Volume, By Poly Vinyl Chloride, 2021- 2031F |
6.2.5 Australia Quick Response (QR) Code Label Market Revenues & Volume, By Polyethylene Terephthalate and Vinyl, 2021- 2031F |
6.3 Australia Quick Response (QR) Code Label Market, By Printing Technologies |
6.3.1 Overview and Analysis |
6.3.2 Australia Quick Response (QR) Code Label Market Revenues & Volume, By Flexographic, 2021- 2031F |
6.3.3 Australia Quick Response (QR) Code Label Market Revenues & Volume, By Digital Printing, 2021- 2031F |
6.3.4 Australia Quick Response (QR) Code Label Market Revenues & Volume, By Offset Lithography, 2021- 2031F |
6.3.5 Australia Quick Response (QR) Code Label Market Revenues & Volume, By Gravure Printing, 2021- 2031F |
6.3.6 Australia Quick Response (QR) Code Label Market Revenues & Volume, By Other Printing Technologies, 2021- 2031F |
6.4 Australia Quick Response (QR) Code Label Market, By End-Use |
6.4.1 Overview and Analysis |
6.4.2 Australia Quick Response (QR) Code Label Market Revenues & Volume, By Food and Beverage, 2021- 2031F |
6.4.3 Australia Quick Response (QR) Code Label Market Revenues & Volume, By Pharmaceuticals, 2021- 2031F |
6.4.4 Australia Quick Response (QR) Code Label Market Revenues & Volume, By Personal Care and Cosmetics, 2021- 2031F |
6.4.5 Australia Quick Response (QR) Code Label Market Revenues & Volume, By Automotive, 2021- 2031F |
6.4.6 Australia Quick Response (QR) Code Label Market Revenues & Volume, By Homecare and Toiletries, 2021- 2031F |
6.4.7 Australia Quick Response (QR) Code Label Market Revenues & Volume, By Chemicals, 2021- 2031F |
7 Australia Quick Response (QR) Code Label Market Import-Export Trade Statistics |
7.1 Australia Quick Response (QR) Code Label Market Export to Major Countries |
7.2 Australia Quick Response (QR) Code Label Market Imports from Major Countries |
8 Australia Quick Response (QR) Code Label Market Key Performance Indicators |
8.1 QR code scan rate per campaign |
8.2 Percentage increase in QR code usage year-over-year |
8.3 Average time spent on QR code landing pages |
8.4 Conversion rate from QR code scans to desired actions |
8.5 Number of unique users engaging with QR code content |
9 Australia Quick Response (QR) Code Label Market - Opportunity Assessment |
9.1 Australia Quick Response (QR) Code Label Market Opportunity Assessment, By Label Type, 2021 & 2031F |
9.2 Australia Quick Response (QR) Code Label Market Opportunity Assessment, By Material Type, 2021 & 2031F |
9.3 Australia Quick Response (QR) Code Label Market Opportunity Assessment, By Printing Technologies, 2021 & 2031F |
9.4 Australia Quick Response (QR) Code Label Market Opportunity Assessment, By End-Use, 2021 & 2031F |
10 Australia Quick Response (QR) Code Label Market - Competitive Landscape |
10.1 Australia Quick Response (QR) Code Label Market Revenue Share, By Companies, 2024 |
10.2 Australia Quick Response (QR) Code Label Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |