Product Code: ETC407671 | Publication Date: Oct 2022 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | Author: Shubham Padhi | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
Rabbit and hare meat consumption in Australia is niche but growing, particularly among gourmet food enthusiasts and the export sector. The meat is valued for its lean protein content and sustainability aspects. Government policies regulating wild rabbit populations and farming practices influence the market.
The rabbit and hare meat market in Australia is expanding due to increasing consumer preference for lean, high-protein meat options. The meat is recognized for its low fat and cholesterol content, making it a healthier alternative to traditional meats. Sustainable wild harvesting and controlled farming practices are ensuring a steady supply, while growing interest from gourmet restaurants is further driving market demand.
The rabbit and hare meat market in Australia faces low consumer demand, as rabbit meat is not a staple in the Australian diet. Cultural perceptions and preferences for more traditional meats like beef and chicken limit market expansion. Additionally, regulatory requirements for farming and processing rabbit meat are strict, increasing operational costs. Competition from wild rabbit populations, which are considered pests, complicates commercial farming viability.
The rabbit and hare meat market in Australia is gaining traction due to the increasing preference for lean and sustainable protein sources. Investment in ethical rabbit farming, processing facilities, and specialty meat distribution can provide profitable opportunities. Export potential, particularly to markets with high demand for exotic meats, further strengthens business prospects.
In Australia, the commercial farming of rabbits for meat is subject to stringent regulations to prevent the spread of diseases and protect native ecosystems. The Department of Agriculture, Fisheries and Forestry oversees biosecurity measures, ensuring that rabbit farming practices do not negatively impact the environment. Additionally, state governments have specific guidelines; for instance, in New South Wales, rabbit farming is regulated to maintain high standards of animal welfare and product quality.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Australia Rabbit or Hare Meat Market Overview |
3.1 Australia Country Macro Economic Indicators |
3.2 Australia Rabbit or Hare Meat Market Revenues & Volume, 2021 & 2031F |
3.3 Australia Rabbit or Hare Meat Market - Industry Life Cycle |
3.4 Australia Rabbit or Hare Meat Market - Porter's Five Forces |
3.5 Australia Rabbit or Hare Meat Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.6 Australia Rabbit or Hare Meat Market Revenues & Volume Share, By Application, 2021 & 2031F |
4 Australia Rabbit or Hare Meat Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing consumer interest in exotic and lean protein sources |
4.2.2 Growing awareness about the nutritional benefits of rabbit or hare meat |
4.2.3 Rise in demand for sustainable and ethically sourced meat products |
4.3 Market Restraints |
4.3.1 Limited availability and accessibility of rabbit or hare meat in mainstream retail outlets |
4.3.2 Perception challenges and cultural preferences favoring traditional meats over rabbit or hare meat |
5 Australia Rabbit or Hare Meat Market Trends |
6 Australia Rabbit or Hare Meat Market, By Types |
6.1 Australia Rabbit or Hare Meat Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 Australia Rabbit or Hare Meat Market Revenues & Volume, By Product Type, 2021-2031F |
6.1.3 Australia Rabbit or Hare Meat Market Revenues & Volume, By Fresh, 2021-2031F |
6.1.4 Australia Rabbit or Hare Meat Market Revenues & Volume, By Frozen, 2021-2031F |
6.1.7 Australia Rabbit or Hare Meat Market Revenues & Volume, By Product Type, 2021-2031F |
6.1.8 Australia Rabbit or Hare Meat Market Revenues & Volume, By Siamese Crocodile, 2021-2031F |
6.1.9 Australia Rabbit or Hare Meat Market Revenues & Volume, By Other, 2021-2031F |
6.1.10 Australia Rabbit or Hare Meat Market Revenues & Volume, By Other, 2021-2031F |
6.2 Australia Rabbit or Hare Meat Market, By Application |
6.2.1 Overview and Analysis |
6.2.2 Australia Rabbit or Hare Meat Market Revenues & Volume, By Deli, 2021-2031F |
6.2.3 Australia Rabbit or Hare Meat Market Revenues & Volume, By Supermarket, 2021-2031F |
6.2.4 Australia Rabbit or Hare Meat Market Revenues & Volume, By Online Sales, 2021-2031F |
6.2.6 Australia Rabbit or Hare Meat Market Revenues & Volume, By Product Application, 2021-2031F |
6.2.7 Australia Rabbit or Hare Meat Market Revenues & Volume, By Leather Goods, 2021-2031F |
6.2.8 Australia Rabbit or Hare Meat Market Revenues & Volume, By Medicinal, 2021-2031F |
6.2.9 Australia Rabbit or Hare Meat Market Revenues & Volume, By Medicinal, 2021-2031F |
7 Australia Rabbit or Hare Meat Market Import-Export Trade Statistics |
7.1 Australia Rabbit or Hare Meat Market Export to Major Countries |
7.2 Australia Rabbit or Hare Meat Market Imports from Major Countries |
8 Australia Rabbit or Hare Meat Market Key Performance Indicators |
8.1 Average price of rabbit or hare meat in the market |
8.2 Number of new rabbit or hare meat products introduced by food manufacturers |
8.3 Consumer satisfaction and repeat purchase rate for rabbit or hare meat |
9 Australia Rabbit or Hare Meat Market - Opportunity Assessment |
9.1 Australia Rabbit or Hare Meat Market Opportunity Assessment, By Product Type, 2021 & 2031F |
9.2 Australia Rabbit or Hare Meat Market Opportunity Assessment, By Application, 2021 & 2031F |
10 Australia Rabbit or Hare Meat Market - Competitive Landscape |
10.1 Australia Rabbit or Hare Meat Market Revenue Share, By Companies, 2024 |
10.2 Australia Rabbit or Hare Meat Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |