| Product Code: ETC6190903 | Publication Date: Sep 2024 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Shubham Padhi | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
The Australian short-term vacation rental market has experienced significant growth, driven by the increasing popularity of platforms like Airbnb, Stayz, and Booking.com. The market includes property owners and renters engaging in short-term stays for vacation or business purposes. With Australia being a popular tourist destination, cities like Sydney, Melbourne, and the Great Barrier Reef regions have seen a surge in short-term vacation rentals. The convenience, affordability, and local experience offered by vacation rentals contribute to their growing market share, although regulatory challenges surrounding short-term rentals continue to evolve.
The Australia Short Term Vacation Rental Market has grown significantly, driven by the increasing preference for personalized and unique travel experiences. Platforms such as Airbnb, Stayz, and Booking.com have made it easier for property owners to list short-term rental units, leading to a surge in options for travelers. In major cities and popular tourist destinations, short-term vacation rentals are an attractive alternative to traditional hotels. The market is also supported by domestic tourism, with Australians opting for local stays during holidays, contributing to the sector`s resilience.
The short-term vacation rental market in Australia has seen rapid growth, but it faces challenges in terms of regulation and competition. Local councils and governments are increasingly introducing regulations to control the growth of platforms like Airbnb, with restrictions on the number of nights properties can be rented out or the locations where rentals are allowed. This regulatory uncertainty creates a challenge for property owners and investors. Additionally, there is increased competition, both from other vacation rentals and traditional hospitality providers, which can drive down rental prices and reduce profit margins for hosts.
Australia`s appeal as a tourist destination supports growth in the short-term rental sector. Investment prospects include digital platforms that facilitate property listings, property management technology, and premium rental offerings in high-demand urban and coastal regions.
Government policies surrounding the short-term vacation rental market vary by state but commonly include regulations on property zoning, limits on the number of days a property can be rented, and mandatory registration. For instance, New South Wales has implemented a Code of Conduct for the short-term rental accommodation industry, which seeks to balance tourism growth with neighborhood amenity. Local councils often require development applications and enforce occupancy caps to mitigate housing market disruptions.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Australia Short-Term Vacation Rental Market Overview |
3.1 Australia Country Macro Economic Indicators |
3.2 Australia Short-Term Vacation Rental Market Revenues & Volume, 2021 & 2031F |
3.3 Australia Short-Term Vacation Rental Market - Industry Life Cycle |
3.4 Australia Short-Term Vacation Rental Market - Porter's Five Forces |
3.5 Australia Short-Term Vacation Rental Market Revenues & Volume Share, By Accommodation Type, 2021 & 2031F |
3.6 Australia Short-Term Vacation Rental Market Revenues & Volume Share, By Booking Mode, 2021 & 2031F |
4 Australia Short-Term Vacation Rental Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing demand for unique and personalized travel experiences |
4.2.2 Growing popularity of online booking platforms for vacation rentals |
4.2.3 Rise in domestic tourism within Australia |
4.3 Market Restraints |
4.3.1 Regulatory challenges and changing legislation impacting short-term rental market |
4.3.2 Competition from traditional accommodation providers like hotels and resorts |
4.3.3 Economic factors influencing discretionary spending on vacations |
5 Australia Short-Term Vacation Rental Market Trends |
6 Australia Short-Term Vacation Rental Market, By Types |
6.1 Australia Short-Term Vacation Rental Market, By Accommodation Type |
6.1.1 Overview and Analysis |
6.1.2 Australia Short-Term Vacation Rental Market Revenues & Volume, By Accommodation Type, 2021- 2031F |
6.1.3 Australia Short-Term Vacation Rental Market Revenues & Volume, By Home, 2021- 2031F |
6.1.4 Australia Short-Term Vacation Rental Market Revenues & Volume, By Apartments, 2021- 2031F |
6.1.5 Australia Short-Term Vacation Rental Market Revenues & Volume, By Resort/Condominium, 2021- 2031F |
6.1.6 Australia Short-Term Vacation Rental Market Revenues & Volume, By Others, 2021- 2031F |
6.2 Australia Short-Term Vacation Rental Market, By Booking Mode |
6.2.1 Overview and Analysis |
6.2.2 Australia Short-Term Vacation Rental Market Revenues & Volume, By Online, 2021- 2031F |
6.2.3 Australia Short-Term Vacation Rental Market Revenues & Volume, By Offline, 2021- 2031F |
7 Australia Short-Term Vacation Rental Market Import-Export Trade Statistics |
7.1 Australia Short-Term Vacation Rental Market Export to Major Countries |
7.2 Australia Short-Term Vacation Rental Market Imports from Major Countries |
8 Australia Short-Term Vacation Rental Market Key Performance Indicators |
8.1 Average length of stay per booking |
8.2 Occupancy rate of short-term vacation rentals |
8.3 Average daily rate (ADR) of vacation rental properties |
9 Australia Short-Term Vacation Rental Market - Opportunity Assessment |
9.1 Australia Short-Term Vacation Rental Market Opportunity Assessment, By Accommodation Type, 2021 & 2031F |
9.2 Australia Short-Term Vacation Rental Market Opportunity Assessment, By Booking Mode, 2021 & 2031F |
10 Australia Short-Term Vacation Rental Market - Competitive Landscape |
10.1 Australia Short-Term Vacation Rental Market Revenue Share, By Companies, 2024 |
10.2 Australia Short-Term Vacation Rental Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |