Product Code: ETC6192147 | Publication Date: Sep 2024 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
The Sun Lounger Market in Australia caters to the outdoor leisure and hospitality sectors, supported by the countrys warm climate and outdoor lifestyle culture. Demand is driven by residential consumers investing in backyard leisure, as well as hotels, resorts, and public recreational facilities. Design trends emphasize comfort, durability, and weather resistance, with materials such as aluminum and synthetic wicker gaining popularity.
The sun lounger market in Australia is growing alongside the outdoor furniture and lifestyle sectors. Key trends include a preference for durable, weather-resistant materials such as aluminum and synthetic wicker. Designs emphasizing ergonomics, portability, and aesthetic appeal are popular, with increasing demand for customizable and smart loungers incorporating features like adjustable settings and integrated charging ports.
The Australia Sun Lounger Market is challenged by seasonal demand variability, leading to fluctuating sales cycles and inventory management difficulties. High competition from imported products at lower price points pressures domestic manufacturers on pricing. Durability and material quality issues impact consumer satisfaction and brand loyalty. Furthermore, rising raw material and transportation costs affect profit margins. Trends toward outdoor living spaces require continuous design innovation to meet changing consumer preferences.
The sun lounger market in Australia is poised for growth driven by the countrys outdoor lifestyle and tourism sectors. Rising disposable incomes and home renovation trends support demand for premium, durable outdoor furniture. Investment opportunities exist in developing innovative materials resistant to harsh UV exposure and weather conditions, alongside expanding e-commerce sales channels to reach broader customer bases.
The Australian sun lounger market is regulated mainly under product safety and consumer protection laws administered by the ACCC. Standards related to furniture durability, flammability, and materials safety apply, ensuring that sun loungers sold in the market are safe for public use. Environmental regulations may also apply to manufacturing processes, promoting sustainable material sourcing.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Australia Sun Lounger Market Overview |
3.1 Australia Country Macro Economic Indicators |
3.2 Australia Sun Lounger Market Revenues & Volume, 2021 & 2031F |
3.3 Australia Sun Lounger Market - Industry Life Cycle |
3.4 Australia Sun Lounger Market - Porter's Five Forces |
3.5 Australia Sun Lounger Market Revenues & Volume Share, By Material Type, 2021 & 2031F |
3.6 Australia Sun Lounger Market Revenues & Volume Share, By Category, 2021 & 2031F |
3.7 Australia Sun Lounger Market Revenues & Volume Share, By Lounger Width, 2021 & 2031F |
3.8 Australia Sun Lounger Market Revenues & Volume Share, By Height, 2021 & 2031F |
3.9 Australia Sun Lounger Market Revenues & Volume Share, By Armrest, 2021 & 2031F |
3.10 Australia Sun Lounger Market Revenues & Volume Share, By End-use, 2021 & 2031F |
3.11 Australia Sun Lounger Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Australia Sun Lounger Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Growing trend of outdoor living and relaxation |
4.2.2 Increasing disposable income leading to higher spending on outdoor furniture |
4.2.3 Rise in tourism and hospitality industry driving demand for sun loungers |
4.3 Market Restraints |
4.3.1 Seasonal nature of demand, with higher sales during summer months |
4.3.2 Competition from alternative outdoor furniture options like hammocks or outdoor daybeds |
4.3.3 Environmental concerns leading to shift towards sustainable and eco-friendly materials |
5 Australia Sun Lounger Market Trends |
6 Australia Sun Lounger Market, By Types |
6.1 Australia Sun Lounger Market, By Material Type |
6.1.1 Overview and Analysis |
6.1.2 Australia Sun Lounger Market Revenues & Volume, By Material Type, 2021- 2031F |
6.1.3 Australia Sun Lounger Market Revenues & Volume, By Wood, 2021- 2031F |
6.1.4 Australia Sun Lounger Market Revenues & Volume, By Aluminum, 2021- 2031F |
6.1.5 Australia Sun Lounger Market Revenues & Volume, By Plastic, 2021- 2031F |
6.1.6 Australia Sun Lounger Market Revenues & Volume, By Resin, 2021- 2031F |
6.1.7 Australia Sun Lounger Market Revenues & Volume, By Others, 2021- 2031F |
6.2 Australia Sun Lounger Market, By Category |
6.2.1 Overview and Analysis |
6.2.2 Australia Sun Lounger Market Revenues & Volume, By Fixed, 2021- 2031F |
6.2.3 Australia Sun Lounger Market Revenues & Volume, By Foldable, 2021- 2031F |
6.3 Australia Sun Lounger Market, By Lounger Width |
6.3.1 Overview and Analysis |
6.3.2 Australia Sun Lounger Market Revenues & Volume, By Below 50 cm, 2021- 2031F |
6.3.3 Australia Sun Lounger Market Revenues & Volume, By 50 to 80 cm, 2021- 2031F |
6.3.4 Australia Sun Lounger Market Revenues & Volume, By 80 to 120 cm, 2021- 2031F |
6.3.5 Australia Sun Lounger Market Revenues & Volume, By 120 to 150 cm, 2021- 2031F |
6.3.6 Australia Sun Lounger Market Revenues & Volume, By Above 150 cm, 2021- 2031F |
6.4 Australia Sun Lounger Market, By Height |
6.4.1 Overview and Analysis |
6.4.2 Australia Sun Lounger Market Revenues & Volume, By Below 20 cm, 2021- 2031F |
6.4.3 Australia Sun Lounger Market Revenues & Volume, By 20-30 cm, 2021- 2031F |
6.4.4 Australia Sun Lounger Market Revenues & Volume, By More than 30 cm, 2021- 2031F |
6.5 Australia Sun Lounger Market, By Armrest |
6.5.1 Overview and Analysis |
6.5.2 Australia Sun Lounger Market Revenues & Volume, By With Armrest, 2021- 2031F |
6.5.3 Australia Sun Lounger Market Revenues & Volume, By Without Armrest, 2021- 2031F |
6.6 Australia Sun Lounger Market, By End-use |
6.6.1 Overview and Analysis |
6.6.2 Australia Sun Lounger Market Revenues & Volume, By Residential, 2021- 2031F |
6.6.3 Australia Sun Lounger Market Revenues & Volume, By Commercial, 2021- 2031F |
6.6.4 Australia Sun Lounger Market Revenues & Volume, By Public Beaches, 2021- 2031F |
6.6.5 Australia Sun Lounger Market Revenues & Volume, By Beach Shacks, 2021- 2031F |
6.6.6 Australia Sun Lounger Market Revenues & Volume, By Hotels, 2021- 2031F |
6.6.7 Australia Sun Lounger Market Revenues & Volume, By Resorts & Spas, 2021- 2031F |
6.7 Australia Sun Lounger Market, By Distribution Channel |
6.7.1 Overview and Analysis |
6.7.2 Australia Sun Lounger Market Revenues & Volume, By Online, 2021- 2031F |
6.7.3 Australia Sun Lounger Market Revenues & Volume, By Offline, 2021- 2031F |
6.7.4 Australia Sun Lounger Market Revenues & Volume, By , 2021- 2031F |
7 Australia Sun Lounger Market Import-Export Trade Statistics |
7.1 Australia Sun Lounger Market Export to Major Countries |
7.2 Australia Sun Lounger Market Imports from Major Countries |
8 Australia Sun Lounger Market Key Performance Indicators |
8.1 Customer satisfaction ratings and reviews for sun loungers |
8.2 Number of new product innovations and designs in the market |
8.3 Percentage of market share held by sustainable and eco-friendly sun loungers |
9 Australia Sun Lounger Market - Opportunity Assessment |
9.1 Australia Sun Lounger Market Opportunity Assessment, By Material Type, 2021 & 2031F |
9.2 Australia Sun Lounger Market Opportunity Assessment, By Category, 2021 & 2031F |
9.3 Australia Sun Lounger Market Opportunity Assessment, By Lounger Width, 2021 & 2031F |
9.4 Australia Sun Lounger Market Opportunity Assessment, By Height, 2021 & 2031F |
9.5 Australia Sun Lounger Market Opportunity Assessment, By Armrest, 2021 & 2031F |
9.6 Australia Sun Lounger Market Opportunity Assessment, By End-use, 2021 & 2031F |
9.7 Australia Sun Lounger Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Australia Sun Lounger Market - Competitive Landscape |
10.1 Australia Sun Lounger Market Revenue Share, By Companies, 2024 |
10.2 Australia Sun Lounger Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |