| Product Code: ETC012475 | Publication Date: Jun 2023 | Updated Date: Jan 2026 | Product Type: Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 |
In the Australia video game market, the import trend experienced a decline from 2023 to 2024, with a notable growth rate of -13.23% during this period. The compound annual growth rate (CAGR) for imports from 2020 to 2024 stood at -0.92%. This negative momentum could be attributed to shifting consumer preferences, changes in trade policies, or market saturation impacting import volumes.

The video game market in Australia is one of the most lucrative markets in the world. Australias spent an estimated $3.1 billion on computer and video games in 2018, up 3% from 2017 ? making it the fifth-largest market for gaming worldwide behind China, USA, Japan and Germany. The largest share of this expenditure comes from digital purchases (39%), followed by console hardware (27%) and retail software (22%). This growth has been helped by increasing access to new platforms such as mobile devices, with spending on mobile games expected to be a key driver of future growth. Despite this impressive growth rate, there are still areas where Australia lags behind other countries when it comes to gaming culture; for example esports is less developed than many other nations.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Australia Video Game Market Overview |
3.1 Australia Country Macro Economic Indicators |
3.2 Australia Video Game Market Revenues & Volume, 2019 & 2026F |
3.3 Australia Video Game Market - Industry Life Cycle |
3.4 Australia Video Game Market - Porter's Five Forces |
3.5 Australia Video Game Market Revenues & Volume Share, By Device, 2019 & 2026F |
3.6 Australia Video Game Market Revenues & Volume Share, By Type, 2019 & 2026F |
4 Australia Video Game Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing popularity of e-sports and competitive gaming in Australia |
4.2.2 Growing adoption of digital distribution platforms for video games |
4.2.3 Technological advancements in gaming hardware and software |
4.3 Market Restraints |
4.3.1 High levels of competition among video game companies in Australia |
4.3.2 Regulatory challenges such as age restrictions and content regulations |
4.3.3 Economic uncertainties impacting consumer spending on leisure activities |
5 Australia Video Game Market Trends |
6 Australia Video Game Market, By Types |
6.1 Australia Video Game Market, By Device |
6.1.1 Overview and Analysis |
6.1.2 Australia Video Game Market Revenues & Volume, By Device, 2016 - 2026F |
6.1.3 Australia Video Game Market Revenues & Volume, By Console, 2016 - 2026F |
6.1.4 Australia Video Game Market Revenues & Volume, By Mobile, 2016 - 2026F |
6.1.5 Australia Video Game Market Revenues & Volume, By Computer, 2016 - 2026F |
6.2 Australia Video Game Market, By Type |
6.2.1 Overview and Analysis |
6.2.2 Australia Video Game Market Revenues & Volume, By Online, 2016 - 2026F |
6.2.3 Australia Video Game Market Revenues & Volume, By Offline, 2016 - 2026F |
7 Australia Video Game Market Import-Export Trade Statistics |
7.1 Australia Video Game Market Export to Major Countries |
7.2 Australia Video Game Market Imports from Major Countries |
8 Australia Video Game Market Key Performance Indicators |
8.1 Average session duration per user on gaming platforms |
8.2 Number of active users on online gaming communities |
8.3 Engagement rate on social media platforms for gaming companies |
9 Australia Video Game Market - Opportunity Assessment |
9.1 Australia Video Game Market Opportunity Assessment, By Device, 2019 & 2026F |
9.2 Australia Video Game Market Opportunity Assessment, By Type, 2019 & 2026F |
10 Australia Video Game Market - Competitive Landscape |
10.1 Australia Video Game Market Revenue Share, By Companies, 2019 |
10.2 Australia Video Game Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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