Product Code: ETC228275 | Publication Date: Aug 2022 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
The watches and accessories market in Australia is dynamic, with a mix of global brands and local players catering to diverse consumer segments. From luxury timepieces to affordable fashion watches, the market offers a wide range of products. Emphasis on online retail channels and marketing campaigns targeting millennials drive market expansion.
The Australia watches and accessories market is driven by several factors, including fashion trends, lifestyle preferences, and technological advancements. Consumers` increasing disposable income and desire for luxury goods contribute to the demand for premium watches and accessories. Moreover, the integration of advanced features such as fitness tracking, GPS, and connectivity options in smartwatches appeals to tech-savvy consumers, driving market growth. Additionally, marketing strategies and brand collaborations play a significant role in shaping consumer perceptions and driving sales in the competitive watch market.
The watches and accessories market in Australia confronts challenges related to e-commerce competition and shifting retail landscapes. With the rise of online shopping platforms, brick-and-mortar retailers face pressure to adapt their strategies to remain relevant and attract customers. Moreover, counterfeit products and intellectual property rights infringement pose challenges for brands seeking to protect their market share and reputation.
Australia regulations cover various aspects of watches and accessories, including product safety, labeling, and import/export requirements. Government agencies oversee compliance with standards related to materials, craftsmanship, and accuracy to maintain consumer trust in the market.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Australia Watches and Accessories Market Overview |
3.1 Australia Country Macro Economic Indicators |
3.2 Australia Watches and Accessories Market Revenues & Volume, 2021 & 2031F |
3.3 Australia Watches and Accessories Market - Industry Life Cycle |
3.4 Australia Watches and Accessories Market - Porter's Five Forces |
3.5 Australia Watches and Accessories Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.6 Australia Watches and Accessories Market Revenues & Volume Share, By Product Design Type, 2021 & 2031F |
3.7 Australia Watches and Accessories Market Revenues & Volume Share, By End-user, 2021 & 2031F |
3.8 Australia Watches and Accessories Market Revenues & Volume Share, By Price Range, 2021 & 2031F |
3.9 Australia Watches and Accessories Market Revenues & Volume Share, By Sales Channel, 2021 & 2031F |
4 Australia Watches and Accessories Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing disposable income of consumers in Australia |
4.2.2 Growing awareness and preference for fashion accessories |
4.2.3 Rising popularity of online shopping for watches and accessories |
4.3 Market Restraints |
4.3.1 Intense competition from established brands and new entrants |
4.3.2 Fluctuations in raw material prices impacting production costs |
5 Australia Watches and Accessories Market Trends |
6 Australia Watches and Accessories Market, By Types |
6.1 Australia Watches and Accessories Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 Australia Watches and Accessories Market Revenues & Volume, By Product Type, 2021-2031F |
6.1.3 Australia Watches and Accessories Market Revenues & Volume, By Watches, 2021-2031F |
6.1.4 Australia Watches and Accessories Market Revenues & Volume, By Accessories, 2021-2031F |
6.2 Australia Watches and Accessories Market, By Product Design Type |
6.2.1 Overview and Analysis |
6.2.2 Australia Watches and Accessories Market Revenues & Volume, By Square Watches, 2021-2031F |
6.2.3 Australia Watches and Accessories Market Revenues & Volume, By Rectangular Watches (Tank), 2021-2031F |
6.2.4 Australia Watches and Accessories Market Revenues & Volume, By Round Watches, 2021-2031F |
6.2.5 Australia Watches and Accessories Market Revenues & Volume, By Others (Tonneau, Cushion, Asymmetrical), 2021-2031F |
6.3 Australia Watches and Accessories Market, By End-user |
6.3.1 Overview and Analysis |
6.3.2 Australia Watches and Accessories Market Revenues & Volume, By Male, 2021-2031F |
6.3.3 Australia Watches and Accessories Market Revenues & Volume, By Female, 2021-2031F |
6.3.4 Australia Watches and Accessories Market Revenues & Volume, By Kids, 2021-2031F |
6.4 Australia Watches and Accessories Market, By Price Range |
6.4.1 Overview and Analysis |
6.4.2 Australia Watches and Accessories Market Revenues & Volume, By Premium, 2021-2031F |
6.4.3 Australia Watches and Accessories Market Revenues & Volume, By Mid Range, 2021-2031F |
6.4.4 Australia Watches and Accessories Market Revenues & Volume, By Economic, 2021-2031F |
6.5 Australia Watches and Accessories Market, By Sales Channel |
6.5.1 Overview and Analysis |
6.5.2 Australia Watches and Accessories Market Revenues & Volume, By Mono-brand Stores, 2021-2031F |
6.5.3 Australia Watches and Accessories Market Revenues & Volume, By Specialty Stores, 2021-2031F |
6.5.4 Australia Watches and Accessories Market Revenues & Volume, By Direct Sales, 2021-2031F |
6.5.5 Australia Watches and Accessories Market Revenues & Volume, By Online Retail Stores, 2021-2031F |
6.5.6 Australia Watches and Accessories Market Revenues & Volume, By Others, 2021-2031F |
7 Australia Watches and Accessories Market Import-Export Trade Statistics |
7.1 Australia Watches and Accessories Market Export to Major Countries |
7.2 Australia Watches and Accessories Market Imports from Major Countries |
8 Australia Watches and Accessories Market Key Performance Indicators |
8.1 Average order value (AOV) of online purchases |
8.2 Customer retention rate for watches and accessories brands |
8.3 Social media engagement and reach for marketing campaigns |
9 Australia Watches and Accessories Market - Opportunity Assessment |
9.1 Australia Watches and Accessories Market Opportunity Assessment, By Product Type, 2021 & 2031F |
9.2 Australia Watches and Accessories Market Opportunity Assessment, By Product Design Type, 2021 & 2031F |
9.3 Australia Watches and Accessories Market Opportunity Assessment, By End-user, 2021 & 2031F |
9.4 Australia Watches and Accessories Market Opportunity Assessment, By Price Range, 2021 & 2031F |
9.5 Australia Watches and Accessories Market Opportunity Assessment, By Sales Channel, 2021 & 2031F |
10 Australia Watches and Accessories Market - Competitive Landscape |
10.1 Australia Watches and Accessories Market Revenue Share, By Companies, 2024 |
10.2 Australia Watches and Accessories Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |