| Product Code: ETC11313854 | Publication Date: Apr 2025 | Updated Date: Feb 2026 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Bhawna Singh | No. of Pages: 65 | No. of Figures: 34 | No. of Tables: 19 |
In the Australia whisky market, the import trend showed a modest growth rate of 0.2% from 2023 to 2024, with a compound annual growth rate (CAGR) of 2.23% from 2020 to 2024. This stable but marginal increase in imports could be attributed to consistent demand for premium whisky products and ongoing market stability in the industry.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Australia Whisky Market Overview |
3.1 Australia Country Macro Economic Indicators |
3.2 Australia Whisky Market Revenues & Volume, 2022 & 2032F |
3.3 Australia Whisky Market - Industry Life Cycle |
3.4 Australia Whisky Market - Porter's Five Forces |
3.5 Australia Whisky Market Revenues & Volume Share, By Product Type, 2022 & 2032F |
3.6 Australia Whisky Market Revenues & Volume Share, By Packaging Type, 2022 & 2032F |
3.7 Australia Whisky Market Revenues & Volume Share, By Distribution Channel, 2022 & 2032F |
3.8 Australia Whisky Market Revenues & Volume Share, By End User, 2022 & 2032F |
4 Australia Whisky Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing consumer interest in craft and premium spirits |
4.2.2 Growing popularity of whisky-based cocktails and mixology culture |
4.2.3 Rising disposable incomes and changing consumer preferences towards premium and luxury products |
4.3 Market Restraints |
4.3.1 High competition from other spirits such as gin and vodka |
4.3.2 Regulatory challenges and taxes impacting pricing and distribution |
4.3.3 Limited domestic production capacity leading to reliance on imports |
5 Australia Whisky Market Trends |
6 Australia Whisky Market, By Types |
6.1 Australia Whisky Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 Australia Whisky Market Revenues & Volume, By Product Type, 2022 - 2032F |
6.1.3 Australia Whisky Market Revenues & Volume, By Single Malt Whisky, 2022 - 2032F |
6.1.4 Australia Whisky Market Revenues & Volume, By Blended Whisky, 2022 - 2032F |
6.1.5 Australia Whisky Market Revenues & Volume, By Bourbon Whisky, 2022 - 2032F |
6.2 Australia Whisky Market, By Packaging Type |
6.2.1 Overview and Analysis |
6.2.2 Australia Whisky Market Revenues & Volume, By Bottled, 2022 - 2032F |
6.2.3 Australia Whisky Market Revenues & Volume, By Canned, 2022 - 2032F |
6.2.4 Australia Whisky Market Revenues & Volume, By Packaged, 2022 - 2032F |
6.3 Australia Whisky Market, By Distribution Channel |
6.3.1 Overview and Analysis |
6.3.2 Australia Whisky Market Revenues & Volume, By Supermarkets, 2022 - 2032F |
6.3.3 Australia Whisky Market Revenues & Volume, By Specialty Stores, 2022 - 2032F |
6.3.4 Australia Whisky Market Revenues & Volume, By Online Stores, 2022 - 2032F |
6.4 Australia Whisky Market, By End User |
6.4.1 Overview and Analysis |
6.4.2 Australia Whisky Market Revenues & Volume, By Consumers, 2022 - 2032F |
6.4.3 Australia Whisky Market Revenues & Volume, By Restaurants & Bars, 2022 - 2032F |
6.4.4 Australia Whisky Market Revenues & Volume, By Collectors, 2022 - 2032F |
7 Australia Whisky Market Import-Export Trade Statistics |
7.1 Australia Whisky Market Export to Major Countries |
7.2 Australia Whisky Market Imports from Major Countries |
8 Australia Whisky Market Key Performance Indicators |
8.1 Number of whisky distilleries or brands entering the Australian market |
8.2 Growth in whisky tourism and distillery visits |
8.3 Expansion of whisky-related events and festivals in Australia |
9 Australia Whisky Market - Opportunity Assessment |
9.1 Australia Whisky Market Opportunity Assessment, By Product Type, 2022 & 2032F |
9.2 Australia Whisky Market Opportunity Assessment, By Packaging Type, 2022 & 2032F |
9.3 Australia Whisky Market Opportunity Assessment, By Distribution Channel, 2022 & 2032F |
9.4 Australia Whisky Market Opportunity Assessment, By End User, 2022 & 2032F |
10 Australia Whisky Market - Competitive Landscape |
10.1 Australia Whisky Market Revenue Share, By Companies, 2025 |
10.2 Australia Whisky Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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