| Product Code: ETC4843061 | Publication Date: Nov 2023 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Shubham Padhi | No. of Pages: 60 | No. of Figures: 30 | No. of Tables: 5 |
In 2024, Austria`s import trend for brown rice experienced a decline, with a growth rate of -24.67% compared to the previous year. The compound annual growth rate (CAGR) for the period 2020-2024 stood at -4.9%. This negative momentum could be attributed to shifting consumer preferences, changes in trade policies, or market saturation affecting demand dynamics.
By 2027, Austria's Brown Rice market is forecasted to achieve a stable growth rate of 1.66%, with Germany leading the Europe region, followed by United Kingdom, France, Italy and Russia.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Austria Brown Rice Market Overview |
3.1 Austria Country Macro Economic Indicators |
3.2 Austria Brown Rice Market Revenues & Volume, 2021 & 2031F |
3.3 Austria Brown Rice Market - Industry Life Cycle |
3.4 Austria Brown Rice Market - Porter's Five Forces |
3.5 Austria Brown Rice Market Revenues & Volume Share, By Length, 2021 & 2031F |
3.6 Austria Brown Rice Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.7 Austria Brown Rice Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Austria Brown Rice Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing health consciousness and awareness about the benefits of consuming brown rice. |
4.2.2 Growing demand for gluten-free and organic food products. |
4.2.3 Government initiatives promoting healthy eating habits and sustainable agriculture practices. |
4.3 Market Restraints |
4.3.1 Higher cost compared to white rice, limiting affordability for some consumers. |
4.3.2 Limited availability and distribution channels for brown rice products. |
4.3.3 Perceived taste differences and lack of familiarity with brown rice among consumers. |
5 Austria Brown Rice Market Trends |
6 Austria Brown Rice Market Segmentations |
6.1 Austria Brown Rice Market, By Length |
6.1.1 Overview and Analysis |
6.1.2 Austria Brown Rice Market Revenues & Volume, By long, 2021-2031F |
6.1.3 Austria Brown Rice Market Revenues & Volume, By Medium, 2021-2031F |
6.1.4 Austria Brown Rice Market Revenues & Volume, By Short, 2021-2031F |
6.2 Austria Brown Rice Market, By Type |
6.2.1 Overview and Analysis |
6.2.2 Austria Brown Rice Market Revenues & Volume, By Sweet, 2021-2031F |
6.2.3 Austria Brown Rice Market Revenues & Volume, By Basmati, 2021-2031F |
6.3 Austria Brown Rice Market, By Distribution Channel |
6.3.1 Overview and Analysis |
6.3.2 Austria Brown Rice Market Revenues & Volume, By Supermarkets/Hypermarkets, 2021-2031F |
6.3.3 Austria Brown Rice Market Revenues & Volume, By Grocery Stores, 2021-2031F |
6.3.4 Austria Brown Rice Market Revenues & Volume, By Convenience Stores, 2021-2031F |
6.3.5 Austria Brown Rice Market Revenues & Volume, By Online Stores, 2021-2031F |
6.3.6 Austria Brown Rice Market Revenues & Volume, By Others, 2021-2031F |
7 Austria Brown Rice Market Import-Export Trade Statistics |
7.1 Austria Brown Rice Market Export to Major Countries |
7.2 Austria Brown Rice Market Imports from Major Countries |
8 Austria Brown Rice Market Key Performance Indicators |
8.1 Consumer demand for brown rice products. |
8.2 Adoption rate of brown rice in food service establishments. |
8.3 Number of health and wellness campaigns promoting brown rice consumption. |
8.4 Percentage of agricultural land dedicated to brown rice cultivation. |
8.5 Consumer perception and acceptance of brown rice as a staple food option. |
9 Austria Brown Rice Market - Opportunity Assessment |
9.1 Austria Brown Rice Market Opportunity Assessment, By Length, 2021 & 2031F |
9.2 Austria Brown Rice Market Opportunity Assessment, By Type, 2021 & 2031F |
9.3 Austria Brown Rice Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Austria Brown Rice Market - Competitive Landscape |
10.1 Austria Brown Rice Market Revenue Share, By Companies, 2024 |
10.2 Austria Brown Rice Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations | 13 Disclaimer |