| Product Code: ETC4843061 | Publication Date: Nov 2023 | Updated Date: Feb 2026 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Shubham Padhi | No. of Pages: 60 | No. of Figures: 30 | No. of Tables: 5 |
In 2024, Austria`s import trend for brown rice experienced a decline, with a growth rate of -24.67% compared to the previous year. The compound annual growth rate (CAGR) for the period 2020-2024 stood at -4.9%. This negative momentum could be attributed to shifting consumer preferences, changes in trade policies, or market saturation affecting demand dynamics.

By 2027, Austria's Brown Rice market is forecasted to achieve a stable growth rate of 1.66%, with Germany leading the Europe region, followed by United Kingdom, France, Italy and Russia.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Austria Brown Rice Market Overview |
3.1 Austria Country Macro Economic Indicators |
3.2 Austria Brown Rice Market Revenues & Volume, 2022 & 2032F |
3.3 Austria Brown Rice Market - Industry Life Cycle |
3.4 Austria Brown Rice Market - Porter's Five Forces |
3.5 Austria Brown Rice Market Revenues & Volume Share, By Length, 2022 & 2032F |
3.6 Austria Brown Rice Market Revenues & Volume Share, By Type, 2022 & 2032F |
3.7 Austria Brown Rice Market Revenues & Volume Share, By Distribution Channel, 2022 & 2032F |
4 Austria Brown Rice Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing health consciousness and awareness about the benefits of consuming brown rice. |
4.2.2 Growing demand for gluten-free and organic food products. |
4.2.3 Government initiatives promoting healthy eating habits and sustainable agriculture practices. |
4.3 Market Restraints |
4.3.1 Higher cost compared to white rice, limiting affordability for some consumers. |
4.3.2 Limited availability and distribution channels for brown rice products. |
4.3.3 Perceived taste differences and lack of familiarity with brown rice among consumers. |
5 Austria Brown Rice Market Trends |
6 Austria Brown Rice Market Segmentations |
6.1 Austria Brown Rice Market, By Length |
6.1.1 Overview and Analysis |
6.1.2 Austria Brown Rice Market Revenues & Volume, By long, 2022-2032F |
6.1.3 Austria Brown Rice Market Revenues & Volume, By Medium, 2022-2032F |
6.1.4 Austria Brown Rice Market Revenues & Volume, By Short, 2022-2032F |
6.2 Austria Brown Rice Market, By Type |
6.2.1 Overview and Analysis |
6.2.2 Austria Brown Rice Market Revenues & Volume, By Sweet, 2022-2032F |
6.2.3 Austria Brown Rice Market Revenues & Volume, By Basmati, 2022-2032F |
6.3 Austria Brown Rice Market, By Distribution Channel |
6.3.1 Overview and Analysis |
6.3.2 Austria Brown Rice Market Revenues & Volume, By Supermarkets/Hypermarkets, 2022-2032F |
6.3.3 Austria Brown Rice Market Revenues & Volume, By Grocery Stores, 2022-2032F |
6.3.4 Austria Brown Rice Market Revenues & Volume, By Convenience Stores, 2022-2032F |
6.3.5 Austria Brown Rice Market Revenues & Volume, By Online Stores, 2022-2032F |
6.3.6 Austria Brown Rice Market Revenues & Volume, By Others, 2022-2032F |
7 Austria Brown Rice Market Import-Export Trade Statistics |
7.1 Austria Brown Rice Market Export to Major Countries |
7.2 Austria Brown Rice Market Imports from Major Countries |
8 Austria Brown Rice Market Key Performance Indicators |
8.1 Consumer demand for brown rice products. |
8.2 Adoption rate of brown rice in food service establishments. |
8.3 Number of health and wellness campaigns promoting brown rice consumption. |
8.4 Percentage of agricultural land dedicated to brown rice cultivation. |
8.5 Consumer perception and acceptance of brown rice as a staple food option. |
9 Austria Brown Rice Market - Opportunity Assessment |
9.1 Austria Brown Rice Market Opportunity Assessment, By Length, 2022 & 2032F |
9.2 Austria Brown Rice Market Opportunity Assessment, By Type, 2022 & 2032F |
9.3 Austria Brown Rice Market Opportunity Assessment, By Distribution Channel, 2022 & 2032F |
10 Austria Brown Rice Market - Competitive Landscape |
10.1 Austria Brown Rice Market Revenue Share, By Companies, 2025 |
10.2 Austria Brown Rice Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations | 13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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