| Product Code: ETC5426646 | Publication Date: Nov 2023 | Updated Date: Sep 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 60 | No. of Figures: 30 | No. of Tables: 5 |
The m-commerce market in Austria supports mobile shopping and transactional activities through smartphones and tablets. Austrian retailers and e-commerce platforms offer mobile apps and responsive websites that facilitate mobile payments, product browsing, and personalized shopping experiences. The market reflects Austria`s digital consumer trends and adoption of mobile technologies for convenient and secure online shopping.
The M Commerce (Mobile Commerce) market in Austria experiences growth driven by smartphone penetration, mobile internet usage, and consumer preference for convenient shopping experiences. Austrian retailers and e-commerce platforms optimize mobile-friendly websites, secure payment gateways, and mobile apps that enable seamless browsing, product selection, and transactional capabilities, driving online sales and customer engagement.
Challenges in the m-commerce market include ensuring secure mobile payment solutions, optimizing user experience across different devices and operating systems, and addressing regulatory compliance for data protection and consumer rights in mobile transactions.
Digital commerce regulations and mobile technology policies significantly impact the M-commerce market in Austria. Government initiatives promoting digital payments and mobile banking drive consumer adoption of M-commerce solutions. Incentives for businesses to develop mobile-friendly websites and secure transaction platforms support market growth. Additionally, regulations ensuring data security and privacy compliance influence market dynamics by fostering consumer trust and industry innovation.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Austria M Commerce Market Overview |
3.1 Austria Country Macro Economic Indicators |
3.2 Austria M Commerce Market Revenues & Volume, 2021 & 2031F |
3.3 Austria M Commerce Market - Industry Life Cycle |
3.4 Austria M Commerce Market - Porter's Five Forces |
3.5 Austria M Commerce Market Revenues & Volume Share, By Transactions, 2021 & 2031F |
3.6 Austria M Commerce Market Revenues & Volume Share, By Payment Modes, 2021 & 2031F |
3.7 Austria M Commerce Market Revenues & Volume Share, By Users, 2021 & 2031F |
4 Austria M Commerce Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing smartphone penetration in Austria |
4.2.2 Growing consumer preference for convenience and on-the-go shopping |
4.2.3 Advancements in mobile payment technologies |
4.2.4 Expansion of e-commerce platforms offering mobile shopping options |
4.3 Market Restraints |
4.3.1 Concerns over data security and privacy issues |
4.3.2 Limited mobile network infrastructure in certain regions of Austria |
4.3.3 Resistance from traditional brick-and-mortar retailers to adopt m-commerce practices |
5 Austria M Commerce Market Trends |
6 Austria M Commerce Market Segmentations |
6.1 Austria M Commerce Market, By Transactions |
6.1.1 Overview and Analysis |
6.1.2 Austria M Commerce Market Revenues & Volume, By M Retailing, 2021-2031F |
6.1.3 Austria M Commerce Market Revenues & Volume, By M Ticketing/Booking, 2021-2031F |
6.1.4 Austria M Commerce Market Revenues & Volume, By M Billing, 2021-2031F |
6.1.5 Austria M Commerce Market Revenues & Volume, By Other M Commerce Services, 2021-2031F |
6.2 Austria M Commerce Market, By Payment Modes |
6.2.1 Overview and Analysis |
6.2.2 Austria M Commerce Market Revenues & Volume, By Near Field Communication (NFC), 2021-2031F |
6.2.3 Austria M Commerce Market Revenues & Volume, By Premium SMS, 2021-2031F |
6.2.4 Austria M Commerce Market Revenues & Volume, By Wireless application protocol (WAP), 2021-2031F |
6.2.5 Austria M Commerce Market Revenues & Volume, By Direct Carrier Billing, 2021-2031F |
6.3 Austria M Commerce Market, By Users |
6.3.1 Overview and Analysis |
6.3.2 Austria M Commerce Market Revenues & Volume, By Smart device users, 2021-2031F |
6.3.3 Austria M Commerce Market Revenues & Volume, By Feature phone users, 2021-2031F |
7 Austria M Commerce Market Import-Export Trade Statistics |
7.1 Austria M Commerce Market Export to Major Countries |
7.2 Austria M Commerce Market Imports from Major Countries |
8 Austria M Commerce Market Key Performance Indicators |
8.1 Average order value through mobile devices |
8.2 Conversion rate from mobile browsing to purchase |
8.3 Mobile app downloads and active users |
8.4 Average time spent on m-commerce platforms |
8.5 Return rate for mobile purchases |
9 Austria M Commerce Market - Opportunity Assessment |
9.1 Austria M Commerce Market Opportunity Assessment, By Transactions, 2021 & 2031F |
9.2 Austria M Commerce Market Opportunity Assessment, By Payment Modes, 2021 & 2031F |
9.3 Austria M Commerce Market Opportunity Assessment, By Users, 2021 & 2031F |
10 Austria M Commerce Market - Competitive Landscape |
10.1 Austria M Commerce Market Revenue Share, By Companies, 2024 |
10.2 Austria M Commerce Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations | 13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
To discover high-growth global markets and optimize your business strategy:
Click Here