| Product Code: ETC5426652 | Publication Date: Nov 2023 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 60 | No. of Figures: 30 | No. of Tables: 5 |
The mobile commerce (m-commerce) market in Benin is growing with the increasing penetration of smartphones and internet access. M-commerce encompasses buying and selling goods and services through mobile devices. The market is driven by the convenience and accessibility of mobile shopping. However, challenges such as digital payment security and internet infrastructure need to be addressed.
The m-commerce market in Benin benefits from the growth of mobile internet usage and the increasing adoption of smartphones. M-commerce, or mobile commerce, involves conducting transactions through mobile devices, offering convenience and accessibility to consumers. The rise in mobile payments and online shopping drives market growth.
The M commerce market in Benin faces challenges such as the high cost of technology infrastructure and the need for widespread mobile network coverage. Limited local adoption of mobile commerce solutions and digital payment systems can impact market growth. Additionally, there may be issues related to data security, privacy concerns, and regulatory compliance. The market also encounters challenges related to consumer trust and the need for user-friendly mobile commerce platforms.
Government policies in Benin influence the M Commerce (Mobile Commerce) market through initiatives aimed at enhancing digital infrastructure and supporting mobile technology adoption. Policies that promote investment in mobile payment systems and regulations concerning data security and digital transactions are crucial. Support for innovative mobile commerce solutions and digital financial services plays a significant role. The governments focus on improving digital connectivity and supporting mobile technology advancements influences the development of the M commerce market in Benin.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Benin M Commerce Market Overview |
3.1 Benin Country Macro Economic Indicators |
3.2 Benin M Commerce Market Revenues & Volume, 2021 & 2031F |
3.3 Benin M Commerce Market - Industry Life Cycle |
3.4 Benin M Commerce Market - Porter's Five Forces |
3.5 Benin M Commerce Market Revenues & Volume Share, By Transactions, 2021 & 2031F |
3.6 Benin M Commerce Market Revenues & Volume Share, By Payment Modes, 2021 & 2031F |
3.7 Benin M Commerce Market Revenues & Volume Share, By Users, 2021 & 2031F |
4 Benin M Commerce Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing smartphone penetration in Benin |
4.2.2 Growth in internet and mobile network infrastructure |
4.2.3 Rising adoption of digital payment solutions in the country |
4.3 Market Restraints |
4.3.1 Limited access to banking services in rural areas |
4.3.2 Low levels of digital literacy among the population |
4.3.3 Concerns regarding cybersecurity and data privacy |
5 Benin M Commerce Market Trends |
6 Benin M Commerce Market Segmentations |
6.1 Benin M Commerce Market, By Transactions |
6.1.1 Overview and Analysis |
6.1.2 Benin M Commerce Market Revenues & Volume, By M Retailing, 2021-2031F |
6.1.3 Benin M Commerce Market Revenues & Volume, By M Ticketing/Booking, 2021-2031F |
6.1.4 Benin M Commerce Market Revenues & Volume, By M Billing, 2021-2031F |
6.1.5 Benin M Commerce Market Revenues & Volume, By Other M Commerce Services, 2021-2031F |
6.2 Benin M Commerce Market, By Payment Modes |
6.2.1 Overview and Analysis |
6.2.2 Benin M Commerce Market Revenues & Volume, By Near Field Communication (NFC), 2021-2031F |
6.2.3 Benin M Commerce Market Revenues & Volume, By Premium SMS, 2021-2031F |
6.2.4 Benin M Commerce Market Revenues & Volume, By Wireless application protocol (WAP), 2021-2031F |
6.2.5 Benin M Commerce Market Revenues & Volume, By Direct Carrier Billing, 2021-2031F |
6.3 Benin M Commerce Market, By Users |
6.3.1 Overview and Analysis |
6.3.2 Benin M Commerce Market Revenues & Volume, By Smart device users, 2021-2031F |
6.3.3 Benin M Commerce Market Revenues & Volume, By Feature phone users, 2021-2031F |
7 Benin M Commerce Market Import-Export Trade Statistics |
7.1 Benin M Commerce Market Export to Major Countries |
7.2 Benin M Commerce Market Imports from Major Countries |
8 Benin M Commerce Market Key Performance Indicators |
8.1 Average transaction value per user |
8.2 Number of active mobile money users |
8.3 Percentage of population with access to mobile banking services |
8.4 Average daily time spent on m-commerce platforms |
8.5 Number of partnerships between mobile network operators and e-commerce platforms |
9 Benin M Commerce Market - Opportunity Assessment |
9.1 Benin M Commerce Market Opportunity Assessment, By Transactions, 2021 & 2031F |
9.2 Benin M Commerce Market Opportunity Assessment, By Payment Modes, 2021 & 2031F |
9.3 Benin M Commerce Market Opportunity Assessment, By Users, 2021 & 2031F |
10 Benin M Commerce Market - Competitive Landscape |
10.1 Benin M Commerce Market Revenue Share, By Companies, 2024 |
10.2 Benin M Commerce Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations | 13 Disclaimer |
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