| Product Code: ETC5426681 | Publication Date: Nov 2023 | Updated Date: Oct 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Bhawna Singh | No. of Pages: 60 | No. of Figures: 30 | No. of Tables: 5 |
The m-commerce (mobile commerce) market in Fiji is expanding rapidly with increasing smartphone penetration and internet access. Mobile payment solutions and e-commerce platforms are revolutionizing retail and consumer behavior.
The mobile commerce (M-commerce) market in Fiji is driven by the rapid adoption of smartphones and mobile internet services across the country. As mobile penetration increases and internet access becomes more widespread, consumers are increasingly turning to mobile platforms for shopping, banking, and other transactional services. The growing preference for convenient, on-the-go shopping experiences, particularly in urban areas, is fueling this market`s expansion. Furthermore, the rise of digital wallets, mobile payment systems, and secure e-commerce platforms has made it easier for Fijian consumers to engage in M-commerce, contributing to the market`s growth.
The m-commerce market in Fiji is growing due to increasing smartphone penetration and internet access. However, barriers such as limited digital payment infrastructure, cybersecurity concerns, and consumer trust issues hinder the widespread adoption of mobile commerce solutions.
Fijis government has prioritized digital inclusion and mobile connectivity, fostering the growth of the m-commerce market. Initiatives such as expanding 4G and 5G networks and encouraging mobile payment systems have played a significant role in this market`s expansion.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Fiji M Commerce Market Overview |
3.1 Fiji Country Macro Economic Indicators |
3.2 Fiji M Commerce Market Revenues & Volume, 2021 & 2031F |
3.3 Fiji M Commerce Market - Industry Life Cycle |
3.4 Fiji M Commerce Market - Porter's Five Forces |
3.5 Fiji M Commerce Market Revenues & Volume Share, By Transactions, 2021 & 2031F |
3.6 Fiji M Commerce Market Revenues & Volume Share, By Payment Modes, 2021 & 2031F |
3.7 Fiji M Commerce Market Revenues & Volume Share, By Users, 2021 & 2031F |
4 Fiji M Commerce Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing smartphone penetration in Fiji |
4.2.2 Growing internet connectivity and access to mobile data services |
4.2.3 Rising consumer preference for convenience and ease of mobile transactions |
4.3 Market Restraints |
4.3.1 Limited digital payment infrastructure and adoption |
4.3.2 Concerns around data security and privacy |
4.3.3 Lack of awareness and trust in mobile commerce platforms |
5 Fiji M Commerce Market Trends |
6 Fiji M Commerce Market Segmentations |
6.1 Fiji M Commerce Market, By Transactions |
6.1.1 Overview and Analysis |
6.1.2 Fiji M Commerce Market Revenues & Volume, By M Retailing, 2021-2031F |
6.1.3 Fiji M Commerce Market Revenues & Volume, By M Ticketing/Booking, 2021-2031F |
6.1.4 Fiji M Commerce Market Revenues & Volume, By M Billing, 2021-2031F |
6.1.5 Fiji M Commerce Market Revenues & Volume, By Other M Commerce Services, 2021-2031F |
6.2 Fiji M Commerce Market, By Payment Modes |
6.2.1 Overview and Analysis |
6.2.2 Fiji M Commerce Market Revenues & Volume, By Near Field Communication (NFC), 2021-2031F |
6.2.3 Fiji M Commerce Market Revenues & Volume, By Premium SMS, 2021-2031F |
6.2.4 Fiji M Commerce Market Revenues & Volume, By Wireless application protocol (WAP), 2021-2031F |
6.2.5 Fiji M Commerce Market Revenues & Volume, By Direct Carrier Billing, 2021-2031F |
6.3 Fiji M Commerce Market, By Users |
6.3.1 Overview and Analysis |
6.3.2 Fiji M Commerce Market Revenues & Volume, By Smart device users, 2021-2031F |
6.3.3 Fiji M Commerce Market Revenues & Volume, By Feature phone users, 2021-2031F |
7 Fiji M Commerce Market Import-Export Trade Statistics |
7.1 Fiji M Commerce Market Export to Major Countries |
7.2 Fiji M Commerce Market Imports from Major Countries |
8 Fiji M Commerce Market Key Performance Indicators |
8.1 Average transaction value per user |
8.2 Number of active mobile commerce users |
8.3 Percentage of repeat purchases through mobile platforms |
8.4 Average time spent by users on mobile commerce apps |
8.5 Conversion rate from app downloads to actual transactions |
9 Fiji M Commerce Market - Opportunity Assessment |
9.1 Fiji M Commerce Market Opportunity Assessment, By Transactions, 2021 & 2031F |
9.2 Fiji M Commerce Market Opportunity Assessment, By Payment Modes, 2021 & 2031F |
9.3 Fiji M Commerce Market Opportunity Assessment, By Users, 2021 & 2031F |
10 Fiji M Commerce Market - Competitive Landscape |
10.1 Fiji M Commerce Market Revenue Share, By Companies, 2024 |
10.2 Fiji M Commerce Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations | 13 Disclaimer |
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