| Product Code: ETC12652542 | Publication Date: Apr 2025 | Updated Date: Feb 2026 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Sachin Kumar Rai | No. of Pages: 65 | No. of Figures: 34 | No. of Tables: 19 |
In 2024, Austria`s maternity activewear market saw a notable increase in imports. The trend indicated a growing demand for imported maternity activewear products in the country.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Austria Maternity Activewear Market Overview |
3.1 Austria Country Macro Economic Indicators |
3.2 Austria Maternity Activewear Market Revenues & Volume, 2022 & 2032F |
3.3 Austria Maternity Activewear Market - Industry Life Cycle |
3.4 Austria Maternity Activewear Market - Porter's Five Forces |
3.5 Austria Maternity Activewear Market Revenues & Volume Share, By Product Type, 2022 & 2032F |
3.6 Austria Maternity Activewear Market Revenues & Volume Share, By Material Type, 2022 & 2032F |
3.7 Austria Maternity Activewear Market Revenues & Volume Share, By Sales Channel, 2022 & 2032F |
4 Austria Maternity Activewear Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing awareness about the importance of staying active during pregnancy for maternal health |
4.2.2 Growing demand for comfortable and stylish maternity activewear options |
4.2.3 Rise in the number of women participating in fitness activities during pregnancy |
4.3 Market Restraints |
4.3.1 High pricing of maternity activewear compared to regular activewear |
4.3.2 Limited availability of fashionable and functional maternity activewear options in the market |
4.3.3 Concerns about the durability and quality of maternity activewear |
5 Austria Maternity Activewear Market Trends |
6 Austria Maternity Activewear Market, By Types |
6.1 Austria Maternity Activewear Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 Austria Maternity Activewear Market Revenues & Volume, By Product Type, 2022 - 2032F |
6.1.3 Austria Maternity Activewear Market Revenues & Volume, By Outerwear, 2022 - 2032F |
6.1.4 Austria Maternity Activewear Market Revenues & Volume, By Innerwear, 2022 - 2032F |
6.1.5 Austria Maternity Activewear Market Revenues & Volume, By Nightwear, 2022 - 2032F |
6.2 Austria Maternity Activewear Market, By Material Type |
6.2.1 Overview and Analysis |
6.2.2 Austria Maternity Activewear Market Revenues & Volume, By Cotton, 2022 - 2032F |
6.2.3 Austria Maternity Activewear Market Revenues & Volume, By Nylon, 2022 - 2032F |
6.2.4 Austria Maternity Activewear Market Revenues & Volume, By Polyester, 2022 - 2032F |
6.2.5 Austria Maternity Activewear Market Revenues & Volume, By Synthetic, 2022 - 2032F |
6.2.6 Austria Maternity Activewear Market Revenues & Volume, By Spandex, 2022 - 2032F |
6.2.7 Austria Maternity Activewear Market Revenues & Volume, By Others, 2022 - 2032F |
6.3 Austria Maternity Activewear Market, By Sales Channel |
6.3.1 Overview and Analysis |
6.3.2 Austria Maternity Activewear Market Revenues & Volume, By Wholesalers/Distributors, 2022 - 2032F |
6.3.3 Austria Maternity Activewear Market Revenues & Volume, By Hypermarkets/Supermarkets, 2022 - 2032F |
6.3.4 Austria Maternity Activewear Market Revenues & Volume, By Specialty Stores, 2022 - 2032F |
6.3.5 Austria Maternity Activewear Market Revenues & Volume, By Multi-Brand Stores, 2022 - 2032F |
6.3.6 Austria Maternity Activewear Market Revenues & Volume, By Online Retailers, 2022 - 2032F |
6.3.7 Austria Maternity Activewear Market Revenues & Volume, By Other Sales Channels, 2022 - 2032F |
7 Austria Maternity Activewear Market Import-Export Trade Statistics |
7.1 Austria Maternity Activewear Market Export to Major Countries |
7.2 Austria Maternity Activewear Market Imports from Major Countries |
8 Austria Maternity Activewear Market Key Performance Indicators |
8.1 Percentage increase in the number of maternity activewear brands available in the Austrian market |
8.2 Growth in online searches and social media mentions related to maternity activewear in Austria |
8.3 Number of collaborations between maternity activewear brands and influencers or fitness professionals in Austria |
9 Austria Maternity Activewear Market - Opportunity Assessment |
9.1 Austria Maternity Activewear Market Opportunity Assessment, By Product Type, 2022 & 2032F |
9.2 Austria Maternity Activewear Market Opportunity Assessment, By Material Type, 2022 & 2032F |
9.3 Austria Maternity Activewear Market Opportunity Assessment, By Sales Channel, 2022 & 2032F |
10 Austria Maternity Activewear Market - Competitive Landscape |
10.1 Austria Maternity Activewear Market Revenue Share, By Companies, 2025 |
10.2 Austria Maternity Activewear Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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