Market Forecast By Rice Length (Long Grain, Medium Grain, Short Grain), By Type (Red Rice, Arborio Rice, Black Rice, Grain Fragrance Rice, Brown Rice, Rosematta Rice, Grain Parboiled Rice, Others), By Product Type (Regular, Aromatic), By Application (Food, Industry, Others), By Distribution Channel (Roadside Stores, Municipal Corporation Markets, Convenience Stores, Specialty Store, Department Store, Supermarket, Hypermarket, E-commerce) And Competitive Landscape
| Product Code: ETC4992420 | Publication Date: Nov 2023 | Updated Date: Feb 2026 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Shubham Padhi | No. of Pages: 60 | No. of Figures: 30 | No. of Tables: 5 |
In 2024, Austria`s rice market saw a notable increase in imports. The trend reflected growing consumer demand and preferences for rice products. This surge in imports impacted the market dynamics and competition among rice suppliers in Austria.

In the Europe region, the Rice market in Austria is projected to expand at a stable growth rate of 3.16% by 2027. The largest economy is Germany, followed by United Kingdom, France, Italy and Russia.

13 Disclaimer
| 1 Executive Summary |
| 2 Introduction |
| 2.1 Key Highlights of the Report |
| 2.2 Report Description |
| 2.3 Market Scope & Segmentation |
| 2.4 Research Methodology |
| 2.5 Assumptions |
| 3 Austria Rice Market Overview |
| 3.1 Austria Country Macro Economic Indicators |
| 3.2 Austria Rice Market Revenues & Volume, 2022 & 2032F |
| 3.3 Austria Rice Market - Industry Life Cycle |
| 3.4 Austria Rice Market - Porter's Five Forces |
| 3.5 Austria Rice Market Revenues & Volume Share, By Rice Length, 2022 & 2032F |
| 3.6 Austria Rice Market Revenues & Volume Share, By Type, 2022 & 2032F |
| 3.7 Austria Rice Market Revenues & Volume Share, By Product Type, 2022 & 2032F |
| 3.8 Austria Rice Market Revenues & Volume Share, By Application, 2022 & 2032F |
| 3.9 Austria Rice Market Revenues & Volume Share, By Distribution Channel, 2022 & 2032F |
| 4 Austria Rice Market Dynamics |
| 4.1 Impact Analysis |
| 4.2 Market Drivers |
| 4.2.1 Increasing health consciousness and demand for healthier food choices |
| 4.2.2 Growing population and urbanization leading to higher consumption of convenience foods |
| 4.2.3 Rising awareness about the benefits of rice consumption in the Austrian diet |
| 4.3 Market Restraints |
| 4.3.1 Competition from other staple foods like bread and potatoes |
| 4.3.2 Fluctuating prices of rice due to global market dynamics |
| 4.3.3 Environmental concerns related to rice cultivation practices |
| 5 Austria Rice Market Trends |
| 6 Austria Rice Market Segmentations |
| 6.1 Austria Rice Market, By Rice Length |
| 6.1.1 Overview and Analysis |
| 6.1.2 Austria Rice Market Revenues & Volume, By Long Grain, 2022-2032F |
| 6.1.3 Austria Rice Market Revenues & Volume, By Medium Grain, 2022-2032F |
| 6.1.4 Austria Rice Market Revenues & Volume, By Short Grain, 2022-2032F |
| 6.2 Austria Rice Market, By Type |
| 6.2.1 Overview and Analysis |
| 6.2.2 Austria Rice Market Revenues & Volume, By Red Rice, 2022-2032F |
| 6.2.3 Austria Rice Market Revenues & Volume, By Arborio Rice, 2022-2032F |
| 6.2.4 Austria Rice Market Revenues & Volume, By Black Rice, 2022-2032F |
| 6.2.5 Austria Rice Market Revenues & Volume, By Grain Fragrance Rice, 2022-2032F |
| 6.2.6 Austria Rice Market Revenues & Volume, By Brown Rice, 2022-2032F |
| 6.2.7 Austria Rice Market Revenues & Volume, By Rosematta Rice, 2022-2032F |
| 6.2.8 Austria Rice Market Revenues & Volume, By Others, 2022-2032F |
| 6.2.9 Austria Rice Market Revenues & Volume, By Others, 2022-2032F |
| 6.3 Austria Rice Market, By Product Type |
| 6.3.1 Overview and Analysis |
| 6.3.2 Austria Rice Market Revenues & Volume, By Regular, 2022-2032F |
| 6.3.3 Austria Rice Market Revenues & Volume, By Aromatic, 2022-2032F |
| 6.4 Austria Rice Market, By Application |
| 6.4.1 Overview and Analysis |
| 6.4.2 Austria Rice Market Revenues & Volume, By Food, 2022-2032F |
| 6.4.3 Austria Rice Market Revenues & Volume, By Industry, 2022-2032F |
| 6.4.4 Austria Rice Market Revenues & Volume, By Others, 2022-2032F |
| 6.5 Austria Rice Market, By Distribution Channel |
| 6.5.1 Overview and Analysis |
| 6.5.2 Austria Rice Market Revenues & Volume, By Roadside Stores, 2022-2032F |
| 6.5.3 Austria Rice Market Revenues & Volume, By Municipal Corporation Markets, 2022-2032F |
| 6.5.4 Austria Rice Market Revenues & Volume, By Convenience Stores, 2022-2032F |
| 6.5.5 Austria Rice Market Revenues & Volume, By Specialty Store, 2022-2032F |
| 6.5.6 Austria Rice Market Revenues & Volume, By Department Store, 2022-2032F |
| 6.5.7 Austria Rice Market Revenues & Volume, By Supermarket, 2022-2032F |
| 6.5.8 Austria Rice Market Revenues & Volume, By E-commerce, 2022-2032F |
| 6.5.9 Austria Rice Market Revenues & Volume, By E-commerce, 2022-2032F |
| 7 Austria Rice Market Import-Export Trade Statistics |
| 7.1 Austria Rice Market Export to Major Countries |
| 7.2 Austria Rice Market Imports from Major Countries |
| 8 Austria Rice Market Key Performance Indicators |
8.1 Average consumption per capita of rice in Austria |
8.2 Percentage of rice imports that are organic or sustainably sourced |
8.3 Adoption rate of new rice varieties or products in the market |
| 9 Austria Rice Market - Opportunity Assessment |
| 9.1 Austria Rice Market Opportunity Assessment, By Rice Length, 2022 & 2032F |
| 9.2 Austria Rice Market Opportunity Assessment, By Type, 2022 & 2032F |
| 9.3 Austria Rice Market Opportunity Assessment, By Product Type, 2022 & 2032F |
| 9.4 Austria Rice Market Opportunity Assessment, By Application, 2022 & 2032F |
| 9.5 Austria Rice Market Opportunity Assessment, By Distribution Channel, 2022 & 2032F |
| 10 Austria Rice Market - Competitive Landscape |
| 10.1 Austria Rice Market Revenue Share, By Companies, 2025 |
| 10.2 Austria Rice Market Competitive Benchmarking, By Operating and Technical Parameters |
| 11 Company Profiles |
| 12 Recommendations |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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