Product Code: ETC332744 | Publication Date: Aug 2022 | Updated Date: Apr 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
The mens personal care market in Bahrain is expanding beyond traditional grooming into skincare, haircare, and fragrances. Urbanization, rising disposable incomes, and evolving perceptions of male grooming are fueling this growth. Products like beard oils, facial cleansers, and anti-aging creams are gaining popularity, supported by digital marketing and modern retail channels.
The mens personal care market in Bahrain is growing rapidly, reflecting changing grooming norms and lifestyle upgrades. From skincare and beard care to hair styling and fragrances, men are increasingly investing in high-quality, multi-functional products. Brands are tailoring marketing strategies to appeal to this demographic, with strong influence from social media, celebrity endorsements, and an emerging focus on natural and gender-neutral formulations.
While Bahrains mens personal care market is growing, it faces cultural and behavioral barriers, as grooming beyond basics like shaving and deodorant is still considered secondary by many male consumers. The market is dominated by global brands with strong marketing budgets, leaving little room for local or niche players. Furthermore, distribution remains concentrated in urban centers, with limited reach in more conservative or rural areas. Pricing sensitivity and the limited range of locally tailored products also inhibit market expansion.
The mens personal care market is experiencing growth as consumers increasingly invest in skincare, grooming, and wellness. Investors can tap into this trend by launching or distributing mens grooming products such as shaving creams, facial cleansers, deodorants, and hair care products. Offering products that cater to specific needs, such as anti-aging or beard care, can help capture a niche market segment in Bahrains expanding personal care industry.
Bahrain`s men`s personal care market benefits from a stable regulatory environment that ensures product safety and fair marketing practices. The Ministry of Industry and Commerce oversees labeling, ingredient safety, and product claims, while NHRA steps in for therapeutic or dermatological products. Bahrain promotes fair competition and consumer protection laws, preventing misleading advertisements and ensuring imported goods meet Gulf Cooperation Council (GCC) quality standards. Government initiatives also support SMEs in the personal care sector, especially those offering eco-friendly or halal-certified grooming products, aligning with the countrys broader economic diversification agenda.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Bahrain Men's Personal Care Market Overview |
3.1 Bahrain Country Macro Economic Indicators |
3.2 Bahrain Men's Personal Care Market Revenues & Volume, 2021 & 2031F |
3.3 Bahrain Men's Personal Care Market - Industry Life Cycle |
3.4 Bahrain Men's Personal Care Market - Porter's Five Forces |
3.5 Bahrain Men's Personal Care Market Revenues & Volume Share, By Product, 2021 & 2031F |
3.6 Bahrain Men's Personal Care Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Bahrain Men's Personal Care Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Bahrain Men's Personal Care Market Trends |
6 Bahrain Men's Personal Care Market, By Types |
6.1 Bahrain Men's Personal Care Market, By Product |
6.1.1 Overview and Analysis |
6.1.2 Bahrain Men's Personal Care Market Revenues & Volume, By Product, 2021 - 2031F |
6.1.3 Bahrain Men's Personal Care Market Revenues & Volume, By Skin Care, 2021 - 2031F |
6.1.4 Bahrain Men's Personal Care Market Revenues & Volume, By Hair Care, 2021 - 2031F |
6.1.5 Bahrain Men's Personal Care Market Revenues & Volume, By Personal Grooming, 2021 - 2031F |
6.2 Bahrain Men's Personal Care Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 Bahrain Men's Personal Care Market Revenues & Volume, By Hypermarkets & Supermarkets, 2021 - 2031F |
6.2.3 Bahrain Men's Personal Care Market Revenues & Volume, By Pharmacy &Drugstores, 2021 - 2031F |
6.2.4 Bahrain Men's Personal Care Market Revenues & Volume, By E-commerce, 2021 - 2031F |
6.2.5 Bahrain Men's Personal Care Market Revenues & Volume, By Others, 2021 - 2031F |
7 Bahrain Men's Personal Care Market Import-Export Trade Statistics |
7.1 Bahrain Men's Personal Care Market Export to Major Countries |
7.2 Bahrain Men's Personal Care Market Imports from Major Countries |
8 Bahrain Men's Personal Care Market Key Performance Indicators |
9 Bahrain Men's Personal Care Market - Opportunity Assessment |
9.1 Bahrain Men's Personal Care Market Opportunity Assessment, By Product, 2021 & 2031F |
9.2 Bahrain Men's Personal Care Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Bahrain Men's Personal Care Market - Competitive Landscape |
10.1 Bahrain Men's Personal Care Market Revenue Share, By Companies, 2024 |
10.2 Bahrain Men's Personal Care Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |