Product Code: ETC330932 | Publication Date: Aug 2022 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | Author: Shubham Padhi | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
The licensed sports merchandise market in Bangladesh encompasses products featuring logos, team colors, and branding of professional sports leagues, teams, and athletes. With the popularity of sports fandom, merchandising partnerships, and fan engagement initiatives, the demand for licensed sports merchandise is growing among enthusiasts, collectors, and supporters, driving revenue opportunities for sports franchises and retailers.
The Bangladesh Licensed Sports Merchandise market is experiencing growth propelled by the popularity of sports leagues, teams, and athletes, driving demand for licensed merchandise such as apparel, accessories, and collectibles. Licensed sports merchandise allows fans to express their loyalty and affiliation with their favorite sports brands and personalities, creating opportunities for fan engagement and brand monetization. With the growing fan base, media coverage, and sponsorship deals in sports, the market for licensed sports merchandise is expanding in Bangladesh.
The Bangladesh licensed sports merchandise market faces challenges such as brand partnerships, counterfeit products, and changing consumer preferences. Establishing and maintaining partnerships with popular sports brands and leagues is crucial for gaining access to licensed merchandise. Moreover, combating counterfeit products, staying updated on consumer trends, and offering authentic, high-quality products pose ongoing challenges for licensed sports merchandise retailers.
Recognizing the economic potential of sports merchandise licensing and branding, the government of Bangladesh implements policies to support the growth of licensed sports merchandise markets. These policies include intellectual property rights protection for sports brands and logos, licensing regulations for merchandise manufacturers, and export promotion measures to capitalize on Bangladesh manufacturing capabilities in sports apparel and accessories.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Bangladesh Licensed Sports Merchandise Market Overview |
3.1 Bangladesh Country Macro Economic Indicators |
3.2 Bangladesh Licensed Sports Merchandise Market Revenues & Volume, 2021 & 2031F |
3.3 Bangladesh Licensed Sports Merchandise Market - Industry Life Cycle |
3.4 Bangladesh Licensed Sports Merchandise Market - Porter's Five Forces |
3.5 Bangladesh Licensed Sports Merchandise Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.6 Bangladesh Licensed Sports Merchandise Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
3.7 Bangladesh Licensed Sports Merchandise Market Revenues & Volume Share, By Price Range, 2021 & 2031F |
3.8 Bangladesh Licensed Sports Merchandise Market Revenues & Volume Share, By End-User, 2021 & 2031F |
4 Bangladesh Licensed Sports Merchandise Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing popularity of sports in Bangladesh |
4.2.2 Growing disposable income of the population |
4.2.3 Rise in sports events and tournaments in the country |
4.3 Market Restraints |
4.3.1 Limited variety of licensed sports merchandise available in the market |
4.3.2 High import duties and taxes on sports merchandise |
4.3.3 Lack of awareness about licensed sports merchandise among consumers |
5 Bangladesh Licensed Sports Merchandise Market Trends |
6 Bangladesh Licensed Sports Merchandise Market, By Types |
6.1 Bangladesh Licensed Sports Merchandise Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 Bangladesh Licensed Sports Merchandise Market Revenues & Volume, By Product Type, 2021-2031F |
6.1.3 Bangladesh Licensed Sports Merchandise Market Revenues & Volume, By Apparel and Footwear, 2021-2031F |
6.1.4 Bangladesh Licensed Sports Merchandise Market Revenues & Volume, By Accessories and Gifts, 2021-2031F |
6.1.5 Bangladesh Licensed Sports Merchandise Market Revenues & Volume, By Toys and Games, 2021-2031F |
6.1.6 Bangladesh Licensed Sports Merchandise Market Revenues & Volume, By Others, 2021-2031F |
6.1.7 Bangladesh Licensed Sports Merchandise Market Revenues & Volume, By , 2021-2031F |
6.2 Bangladesh Licensed Sports Merchandise Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 Bangladesh Licensed Sports Merchandise Market Revenues & Volume, By Online Stores, 2021-2031F |
6.2.3 Bangladesh Licensed Sports Merchandise Market Revenues & Volume, By Supermarkets and Hypermarkets, 2021-2031F |
6.2.4 Bangladesh Licensed Sports Merchandise Market Revenues & Volume, By Departmental Stores, 2021-2031F |
6.2.5 Bangladesh Licensed Sports Merchandise Market Revenues & Volume, By Specialty Stores, 2021-2031F |
6.2.6 Bangladesh Licensed Sports Merchandise Market Revenues & Volume, By Others, 2021-2031F |
6.3 Bangladesh Licensed Sports Merchandise Market, By Price Range |
6.3.1 Overview and Analysis |
6.3.2 Bangladesh Licensed Sports Merchandise Market Revenues & Volume, By Premium, 2021-2031F |
6.3.3 Bangladesh Licensed Sports Merchandise Market Revenues & Volume, By Economic, 2021-2031F |
6.4 Bangladesh Licensed Sports Merchandise Market, By End-User |
6.4.1 Overview and Analysis |
6.4.2 Bangladesh Licensed Sports Merchandise Market Revenues & Volume, By Men, 2021-2031F |
6.4.3 Bangladesh Licensed Sports Merchandise Market Revenues & Volume, By Women, 2021-2031F |
6.4.4 Bangladesh Licensed Sports Merchandise Market Revenues & Volume, By Children, 2021-2031F |
7 Bangladesh Licensed Sports Merchandise Market Import-Export Trade Statistics |
7.1 Bangladesh Licensed Sports Merchandise Market Export to Major Countries |
7.2 Bangladesh Licensed Sports Merchandise Market Imports from Major Countries |
8 Bangladesh Licensed Sports Merchandise Market Key Performance Indicators |
8.1 Percentage increase in the number of sports events and tournaments in Bangladesh |
8.2 Growth in the number of licensed sports merchandise retailers in the country |
8.3 Percentage increase in the online searches for licensed sports merchandise in Bangladesh |
8.4 Average time spent by consumers on sports merchandise websites |
8.5 Number of collaborations between local and international sports brands for licensed merchandise in Bangladesh |
9 Bangladesh Licensed Sports Merchandise Market - Opportunity Assessment |
9.1 Bangladesh Licensed Sports Merchandise Market Opportunity Assessment, By Product Type, 2021 & 2031F |
9.2 Bangladesh Licensed Sports Merchandise Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
9.3 Bangladesh Licensed Sports Merchandise Market Opportunity Assessment, By Price Range, 2021 & 2031F |
9.4 Bangladesh Licensed Sports Merchandise Market Opportunity Assessment, By End-User, 2021 & 2031F |
10 Bangladesh Licensed Sports Merchandise Market - Competitive Landscape |
10.1 Bangladesh Licensed Sports Merchandise Market Revenue Share, By Companies, 2024 |
10.2 Bangladesh Licensed Sports Merchandise Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |