Product Code: ETC213524 | Publication Date: May 2022 | Updated Date: Jul 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | Author: Sumit Sagar | No. of Pages: 60 | No. of Figures: 40 | No. of Tables: 7 |
The Bangladesh men`s underwear market is witnessing steady growth driven by factors such as increasing disposable income, changing fashion trends, and a growing awareness of personal grooming among men. Cotton briefs and boxers are the most popular choices among consumers due to their comfort and breathability. Key players in the market include local brands like Le Reve, Ecstasy, and Anjan`s, as well as international brands such as Jockey and Hanes. E-commerce platforms have also played a significant role in expanding the market reach, offering a wide range of options to consumers. Demand for premium and designer underwear is on the rise, reflecting a shift towards more stylish and high-quality products. Overall, the Bangladesh men`s underwear market presents opportunities for both local and international brands to capitalize on the growing consumer base and evolving preferences.
The Bangladesh Men`s Underwear Market is currently experiencing a shift towards more comfortable and sustainable options, with a growing demand for organic cotton and bamboo fabrics. Consumers are increasingly prioritizing quality, fit, and durability, leading to a rise in premium and luxury brands entering the market. Additionally, there is a growing trend towards innovative designs, patterns, and styles, catering to the preferences of fashion-conscious male consumers. E-commerce platforms are playing a significant role in driving sales by offering a wide variety of options and convenient shopping experiences. Overall, the market is witnessing a transition from traditional styles to more modern, eco-friendly, and fashionable choices, reflecting changing consumer preferences and lifestyle trends.
In the Bangladesh Men`s Underwear Market, some key challenges include intense competition from both domestic and international brands, price sensitivity among consumers, and the prevalence of counterfeit products. Domestic brands often struggle to compete with well-established international brands in terms of brand recognition and marketing budgets. Additionally, consumers in Bangladesh tend to be price-sensitive, which makes it challenging for companies to maintain profitability while keeping prices competitive. Counterfeit products also pose a threat to the market, affecting both brand reputation and consumer trust. Overcoming these challenges requires a strong marketing strategy, product differentiation, pricing strategies, and efforts to tackle counterfeit products through enforcement of intellectual property rights and consumer education.
The Bangladesh Men`s Underwear Market presents significant investment opportunities due to its growing demand fueled by a rising middle-class population, increasing disposable income, and changing fashion trends. Investors can capitalize on this market by introducing innovative and comfortable underwear products, leveraging e-commerce platforms for distribution, and focusing on sustainable and ethical manufacturing practices to appeal to conscious consumers. Additionally, strategic partnerships with local retailers and advertising campaigns targeting the younger demographic can help penetrate the market. With a competitive landscape that is still evolving, early entry and establishing a strong brand presence can lead to long-term success in this promising market segment.
The government of Bangladesh imposes strict regulations on the import and manufacturing of men`s underwear to protect local industries and promote domestic production. Import tariffs and duties are in place to discourage foreign competition and support local manufacturers. Additionally, the government has implemented quality standards and regulations to ensure that products meet safety and hygiene requirements. Licensing and certification processes are enforced to control the entry of new players into the market and maintain industry standards. Overall, government policies in Bangladesh aim to nurture and grow the local men`s underwear market by providing a favorable environment for domestic manufacturers while ensuring consumer protection and product quality.
The Bangladesh Men`s Underwear Market is expected to witness steady growth in the coming years due to factors such as increasing disposable income, changing fashion trends, and a growing awareness of personal grooming and hygiene among men. The market is likely to benefit from the expanding urban population, rising demand for premium and branded products, and a shift towards more comfortable and stylish underwear options. With the influence of global fashion trends and the increasing availability of a wide range of products online, the market is expected to become more competitive, leading to innovations in design, materials, and marketing strategies by key players. Overall, the Bangladesh Men`s Underwear Market is poised for growth, driven by evolving consumer preferences and a greater emphasis on comfort and style in men`s fashion.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Bangladesh Men's Underwear Market Overview |
3.1 Bangladesh Country Macro Economic Indicators |
3.2 Bangladesh Men's Underwear Market Revenues & Volume, 2021 & 2031F |
3.3 Bangladesh Men's Underwear Market - Industry Life Cycle |
3.4 Bangladesh Men's Underwear Market - Porter's Five Forces |
3.5 Bangladesh Men's Underwear Market Revenues & Volume Share, By Material Type, 2021 & 2031F |
3.6 Bangladesh Men's Underwear Market Revenues & Volume Share, By Category, 2021 & 2031F |
3.7 Bangladesh Men's Underwear Market Revenues & Volume Share, By Size, 2021 & 2031F |
3.8 Bangladesh Men's Underwear Market Revenues & Volume Share, By Age Group, 2021 & 2031F |
3.9 Bangladesh Men's Underwear Market Revenues & Volume Share, By Sales Channel, 2021 & 2031F |
4 Bangladesh Men's Underwear Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Bangladesh Men's Underwear Market Trends |
6 Bangladesh Men's Underwear Market, By Types |
6.1 Bangladesh Men's Underwear Market, By Material Type |
6.1.1 Overview and Analysis |
6.1.2 Bangladesh Men's Underwear Market Revenues & Volume, By Material Type, 2021 - 2031F |
6.1.3 Bangladesh Men's Underwear Market Revenues & Volume, By Cotton, 2021 - 2031F |
6.1.4 Bangladesh Men's Underwear Market Revenues & Volume, By Wool, 2021 - 2031F |
6.1.5 Bangladesh Men's Underwear Market Revenues & Volume, By Silk, 2021 - 2031F |
6.1.6 Bangladesh Men's Underwear Market Revenues & Volume, By Polyester, 2021 - 2031F |
6.1.7 Bangladesh Men's Underwear Market Revenues & Volume, By Rayon, 2021 - 2031F |
6.1.8 Bangladesh Men's Underwear Market Revenues & Volume, By Linen, 2021 - 2031F |
6.1.9 Bangladesh Men's Underwear Market Revenues & Volume, By Others, 2021 - 2031F |
6.1.10 Bangladesh Men's Underwear Market Revenues & Volume, By Others, 2021 - 2031F |
6.2 Bangladesh Men's Underwear Market, By Category |
6.2.1 Overview and Analysis |
6.2.2 Bangladesh Men's Underwear Market Revenues & Volume, By Regular Brief, 2021 - 2031F |
6.2.3 Bangladesh Men's Underwear Market Revenues & Volume, By Boxer Brief, 2021 - 2031F |
6.2.4 Bangladesh Men's Underwear Market Revenues & Volume, By Boxer Shorts, 2021 - 2031F |
6.2.5 Bangladesh Men's Underwear Market Revenues & Volume, By Trunks, 2021 - 2031F |
6.2.6 Bangladesh Men's Underwear Market Revenues & Volume, By Thongs, 2021 - 2031F |
6.3 Bangladesh Men's Underwear Market, By Size |
6.3.1 Overview and Analysis |
6.3.2 Bangladesh Men's Underwear Market Revenues & Volume, By XS, 2021 - 2031F |
6.3.3 Bangladesh Men's Underwear Market Revenues & Volume, By S, 2021 - 2031F |
6.3.4 Bangladesh Men's Underwear Market Revenues & Volume, By M, 2021 - 2031F |
6.3.5 Bangladesh Men's Underwear Market Revenues & Volume, By L, 2021 - 2031F |
6.3.6 Bangladesh Men's Underwear Market Revenues & Volume, By XL, 2021 - 2031F |
6.3.7 Bangladesh Men's Underwear Market Revenues & Volume, By XXL, 2021 - 2031F |
6.4 Bangladesh Men's Underwear Market, By Age Group |
6.4.1 Overview and Analysis |
6.4.2 Bangladesh Men's Underwear Market Revenues & Volume, By 15-25, 2021 - 2031F |
6.4.3 Bangladesh Men's Underwear Market Revenues & Volume, By 26-35, 2021 - 2031F |
6.4.4 Bangladesh Men's Underwear Market Revenues & Volume, By 46-55, 2021 - 2031F |
6.4.5 Bangladesh Men's Underwear Market Revenues & Volume, By 56-65, 2021 - 2031F |
6.4.6 Bangladesh Men's Underwear Market Revenues & Volume, By 65+, 2021 - 2031F |
6.5 Bangladesh Men's Underwear Market, By Sales Channel |
6.5.1 Overview and Analysis |
6.5.2 Bangladesh Men's Underwear Market Revenues & Volume, By Wholesalers/ Distributors, 2021 - 2031F |
6.5.3 Bangladesh Men's Underwear Market Revenues & Volume, By Hypermarkets/ Supermarkets, 2021 - 2031F |
6.5.4 Bangladesh Men's Underwear Market Revenues & Volume, By Specialty Stores, 2021 - 2031F |
6.5.5 Bangladesh Men's Underwear Market Revenues & Volume, By Multi-brand Stores, 2021 - 2031F |
6.5.6 Bangladesh Men's Underwear Market Revenues & Volume, By Online Retailers, 2021 - 2031F |
6.5.7 Bangladesh Men's Underwear Market Revenues & Volume, By Others, 2021 - 2031F |
7 Bangladesh Men's Underwear Market Import-Export Trade Statistics |
7.1 Bangladesh Men's Underwear Market Export to Major Countries |
7.2 Bangladesh Men's Underwear Market Imports from Major Countries |
8 Bangladesh Men's Underwear Market Key Performance Indicators |
9 Bangladesh Men's Underwear Market - Opportunity Assessment |
9.1 Bangladesh Men's Underwear Market Opportunity Assessment, By Material Type, 2021 & 2031F |
9.2 Bangladesh Men's Underwear Market Opportunity Assessment, By Category, 2021 & 2031F |
9.3 Bangladesh Men's Underwear Market Opportunity Assessment, By Size, 2021 & 2031F |
9.4 Bangladesh Men's Underwear Market Opportunity Assessment, By Age Group, 2021 & 2031F |
9.5 Bangladesh Men's Underwear Market Opportunity Assessment, By Sales Channel, 2021 & 2031F |
10 Bangladesh Men's Underwear Market - Competitive Landscape |
10.1 Bangladesh Men's Underwear Market Revenue Share, By Companies, 2024 |
10.2 Bangladesh Men's Underwear Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |