Product Code: ETC13244552 | Publication Date: Apr 2025 | Updated Date: Jul 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | Author: Bhawna Singh | No. of Pages: 190 | No. of Figures: 80 | No. of Tables: 40 |
According to 6Wresearch internal database and industry insights, the Global Men`s Underwear Market was valued at USD 33.7 Billion in 2024 and is expected to reach USD 49.2 Billion by 2031, growing at a compound annual growth rate of 5.34% during the forecast period (2025-2031).
The Global Men`s Underwear Market is a rapidly growing industry driven by factors such as increasing awareness of personal grooming and hygiene, changing fashion trends, and the growing emphasis on comfort and performance in underwear. The market is characterized by a wide range of products including briefs, boxers, trunks, and boxer briefs, offered in various materials such as cotton, modal, and synthetic blends. Key players in the market are focusing on product innovation, sustainability, and customization to cater to changing consumer preferences. Online retail channels are gaining traction due to convenience and a wider product range. The market is highly competitive, with major players competing on factors like price, design, and quality. Overall, the Global Men`s Underwear Market is expected to continue its growth trajectory, driven by evolving consumer preferences and lifestyle changes.
The Global Men`s Underwear Market is witnessing a shift towards more sustainable and eco-friendly materials, driven by increasing consumer awareness of environmental issues. Brands are incorporating recycled fabrics, organic cotton, and innovative technologies to cater to this demand. Additionally, there is a growing focus on comfort and functionality, with a rise in popularity of seamless designs and moisture-wicking fabrics. E-commerce platforms are playing a significant role in expanding market reach, offering a convenient shopping experience for consumers. Customization and personalization services are also gaining traction, allowing brands to differentiate themselves in a competitive market. Overall, there are opportunities for brands to innovate in terms of materials, design, and marketing strategies to meet the evolving preferences of consumers in the men`s underwear segment.
The Global Men`s Underwear Market faces several challenges, including intense competition among established brands and the rise of new entrants offering innovative designs and sustainable materials. Consumer preferences are shifting towards more comfortable and functional underwear, leading manufacturers to invest in research and development to meet these evolving demands. Additionally, fluctuating raw material prices and supply chain disruptions can impact production costs and pricing strategies. The growing trend of online shopping and direct-to-consumer brands further complicates the market landscape, requiring traditional retailers to adapt their sales and marketing strategies. Overall, staying competitive in the Global Men`s Underwear Market necessitates continuous innovation, brand differentiation, and a deep understanding of consumer trends.
The Global Men`s Underwear Market is primarily driven by factors such as changing fashion trends, increasing awareness about personal grooming and hygiene, and the growing influence of social media in shaping consumer preferences. Comfort, functionality, and innovative designs are also key drivers impacting purchase decisions in this market. Moreover, the rising disposable income levels coupled with the expanding e-commerce sector have made it easier for consumers to access a wide range of options and make informed choices when it comes to buying men`s underwear. Additionally, the growing focus on sustainability and ethical manufacturing practices is influencing consumers to opt for eco-friendly and organic materials, thereby driving the demand for sustainable underwear options in the market.
Government policies related to the global men`s underwear market primarily focus on quality standards, labor regulations, and trade tariffs. Regulatory bodies in various countries enforce strict quality control measures to ensure that men`s underwear products meet safety and health standards. Labor regulations ensure fair working conditions for employees in the manufacturing process, protecting their rights and well-being. Additionally, trade tariffs imposed by governments can impact the pricing and competitiveness of men`s underwear products in the global market. By adhering to these policies, manufacturers and retailers in the men`s underwear industry can ensure compliance with legal requirements and maintain their market presence while meeting consumer demand for high-quality products.
The Global Men`s Underwear Market is poised for steady growth in the coming years, driven by factors such as increasing awareness about personal hygiene, changing fashion trends, and the growing popularity of premium and designer underwear brands. The market is expected to witness a rise in demand for sustainable and eco-friendly underwear options as consumers become more conscious of the environmental impact of their clothing choices. E-commerce platforms are likely to play a key role in expanding the market reach, offering consumers a wider range of choices and convenient shopping experiences. Overall, the Global Men`s Underwear Market is anticipated to see continued growth and innovation, with a focus on comfort, style, and sustainability shaping the future of the industry.
In the Global Men`s Underwear Market, Asia is experiencing significant growth due to rising disposable incomes, changing fashion trends, and increasing awareness about hygiene. North America and Europe are mature markets with a focus on premium and sustainable products, driving innovation in design and materials. The Middle East and Africa region is witnessing a growing demand for men`s underwear as fashion preferences evolve and western influences seep in. Latin America is a promising market with a preference for vibrant colors and patterns, along with a rising awareness of comfort and fit among consumers. Overall, the market is characterized by a diverse range of preferences and purchasing behaviors across different regions, with opportunities for brands to cater to specific cultural and lifestyle preferences.
Global Men's Underwear Market |
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Global Men's Underwear Market Overview |
3.1 Global Regional Macro Economic Indicators |
3.2 Global Men's Underwear Market Revenues & Volume, 2021 & 2031F |
3.3 Global Men's Underwear Market - Industry Life Cycle |
3.4 Global Men's Underwear Market - Porter's Five Forces |
3.5 Global Men's Underwear Market Revenues & Volume Share, By Regions, 2021 & 2031F |
3.6 Global Men's Underwear Market Revenues & Volume Share, By Material Type, 2021 & 2031F |
3.7 Global Men's Underwear Market Revenues & Volume Share, By Category, 2021 & 2031F |
3.8 Global Men's Underwear Market Revenues & Volume Share, By Size, 2021 & 2031F |
3.9 Global Men's Underwear Market Revenues & Volume Share, By Age Group, 2021 & 2031F |
3.10 Global Men's Underwear Market Revenues & Volume Share, By Sales Channel, 2021 & 2031F |
4 Global Men's Underwear Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Global Men's Underwear Market Trends |
6 Global Men's Underwear Market, 2021 - 2031 |
6.1 Global Men's Underwear Market, Revenues & Volume, By Material Type, 2021 - 2031 |
6.1.1 Overview & Analysis |
6.1.2 Global Men's Underwear Market, Revenues & Volume, By Cotton, 2021 - 2031 |
6.1.3 Global Men's Underwear Market, Revenues & Volume, By Wool, 2021 - 2031 |
6.1.4 Global Men's Underwear Market, Revenues & Volume, By Silk, 2021 - 2031 |
6.1.5 Global Men's Underwear Market, Revenues & Volume, By Polyester, 2021 - 2031 |
6.1.6 Global Men's Underwear Market, Revenues & Volume, By Rayon, 2021 - 2031 |
6.1.7 Global Men's Underwear Market, Revenues & Volume, By Linen, 2021 - 2031 |
6.1.8 Global Men's Underwear Market, Revenues & Volume, By Nylon, 2021 - 2031 |
6.1.9 Global Men's Underwear Market, Revenues & Volume, By Others, 2021 - 2031 |
6.2 Global Men's Underwear Market, Revenues & Volume, By Category, 2021 - 2031 |
6.2.1 Overview & Analysis |
6.2.2 Global Men's Underwear Market, Revenues & Volume, By Regular Brief, 2021 - 2031 |
6.2.3 Global Men's Underwear Market, Revenues & Volume, By Boxer Brief, 2021 - 2031 |
6.2.4 Global Men's Underwear Market, Revenues & Volume, By Boxer Shorts, 2021 - 2031 |
6.2.5 Global Men's Underwear Market, Revenues & Volume, By Trunks, 2021 - 2031 |
6.2.6 Global Men's Underwear Market, Revenues & Volume, By Thongs, 2021 - 2031 |
6.3 Global Men's Underwear Market, Revenues & Volume, By Size, 2021 - 2031 |
6.3.1 Overview & Analysis |
6.3.2 Global Men's Underwear Market, Revenues & Volume, By XS, 2021 - 2031 |
6.3.3 Global Men's Underwear Market, Revenues & Volume, By S, 2021 - 2031 |
6.3.4 Global Men's Underwear Market, Revenues & Volume, By M, 2021 - 2031 |
6.3.5 Global Men's Underwear Market, Revenues & Volume, By L, 2021 - 2031 |
6.3.6 Global Men's Underwear Market, Revenues & Volume, By XL, 2021 - 2031 |
6.3.7 Global Men's Underwear Market, Revenues & Volume, By XXL, 2021 - 2031 |
6.3.8 Global Men's Underwear Market, Revenues & Volume, By XXXL, 2021 - 2031 |
6.4 Global Men's Underwear Market, Revenues & Volume, By Age Group, 2021 - 2031 |
6.4.1 Overview & Analysis |
6.4.2 Global Men's Underwear Market, Revenues & Volume, By 15-25, 2021 - 2031 |
6.4.3 Global Men's Underwear Market, Revenues & Volume, By 26-35, 2021 - 2031 |
6.4.4 Global Men's Underwear Market, Revenues & Volume, By 46-55, 2021 - 2031 |
6.4.5 Global Men's Underwear Market, Revenues & Volume, By 56-65, 2021 - 2031 |
6.4.6 Global Men's Underwear Market, Revenues & Volume, By 65+, 2021 - 2031 |
6.5 Global Men's Underwear Market, Revenues & Volume, By Sales Channel, 2021 - 2031 |
6.5.1 Overview & Analysis |
6.5.2 Global Men's Underwear Market, Revenues & Volume, By Wholesalers/ Distributors, 2021 - 2031 |
6.5.3 Global Men's Underwear Market, Revenues & Volume, By Hypermarkets/ Supermarkets, 2021 - 2031 |
6.5.4 Global Men's Underwear Market, Revenues & Volume, By Specialty Stores, 2021 - 2031 |
6.5.5 Global Men's Underwear Market, Revenues & Volume, By Multi-brand Stores, 2021 - 2031 |
6.5.6 Global Men's Underwear Market, Revenues & Volume, By Online Retailers, 2021 - 2031 |
6.5.7 Global Men's Underwear Market, Revenues & Volume, By Others, 2021 - 2031 |
7 North America Men's Underwear Market, Overview & Analysis |
7.1 North America Men's Underwear Market Revenues & Volume, 2021 - 2031 |
7.2 North America Men's Underwear Market, Revenues & Volume, By Countries, 2021 - 2031 |
7.2.1 United States (US) Men's Underwear Market, Revenues & Volume, 2021 - 2031 |
7.2.2 Canada Men's Underwear Market, Revenues & Volume, 2021 - 2031 |
7.2.3 Rest of North America Men's Underwear Market, Revenues & Volume, 2021 - 2031 |
7.3 North America Men's Underwear Market, Revenues & Volume, By Material Type, 2021 - 2031 |
7.4 North America Men's Underwear Market, Revenues & Volume, By Category, 2021 - 2031 |
7.5 North America Men's Underwear Market, Revenues & Volume, By Size, 2021 - 2031 |
7.6 North America Men's Underwear Market, Revenues & Volume, By Age Group, 2021 - 2031 |
7.7 North America Men's Underwear Market, Revenues & Volume, By Sales Channel, 2021 - 2031 |
8 Latin America (LATAM) Men's Underwear Market, Overview & Analysis |
8.1 Latin America (LATAM) Men's Underwear Market Revenues & Volume, 2021 - 2031 |
8.2 Latin America (LATAM) Men's Underwear Market, Revenues & Volume, By Countries, 2021 - 2031 |
8.2.1 Brazil Men's Underwear Market, Revenues & Volume, 2021 - 2031 |
8.2.2 Mexico Men's Underwear Market, Revenues & Volume, 2021 - 2031 |
8.2.3 Argentina Men's Underwear Market, Revenues & Volume, 2021 - 2031 |
8.2.4 Rest of LATAM Men's Underwear Market, Revenues & Volume, 2021 - 2031 |
8.3 Latin America (LATAM) Men's Underwear Market, Revenues & Volume, By Material Type, 2021 - 2031 |
8.4 Latin America (LATAM) Men's Underwear Market, Revenues & Volume, By Category, 2021 - 2031 |
8.5 Latin America (LATAM) Men's Underwear Market, Revenues & Volume, By Size, 2021 - 2031 |
8.6 Latin America (LATAM) Men's Underwear Market, Revenues & Volume, By Age Group, 2021 - 2031 |
8.7 Latin America (LATAM) Men's Underwear Market, Revenues & Volume, By Sales Channel, 2021 - 2031 |
9 Asia Men's Underwear Market, Overview & Analysis |
9.1 Asia Men's Underwear Market Revenues & Volume, 2021 - 2031 |
9.2 Asia Men's Underwear Market, Revenues & Volume, By Countries, 2021 - 2031 |
9.2.1 India Men's Underwear Market, Revenues & Volume, 2021 - 2031 |
9.2.2 China Men's Underwear Market, Revenues & Volume, 2021 - 2031 |
9.2.3 Japan Men's Underwear Market, Revenues & Volume, 2021 - 2031 |
9.2.4 Rest of Asia Men's Underwear Market, Revenues & Volume, 2021 - 2031 |
9.3 Asia Men's Underwear Market, Revenues & Volume, By Material Type, 2021 - 2031 |
9.4 Asia Men's Underwear Market, Revenues & Volume, By Category, 2021 - 2031 |
9.5 Asia Men's Underwear Market, Revenues & Volume, By Size, 2021 - 2031 |
9.6 Asia Men's Underwear Market, Revenues & Volume, By Age Group, 2021 - 2031 |
9.7 Asia Men's Underwear Market, Revenues & Volume, By Sales Channel, 2021 - 2031 |
10 Africa Men's Underwear Market, Overview & Analysis |
10.1 Africa Men's Underwear Market Revenues & Volume, 2021 - 2031 |
10.2 Africa Men's Underwear Market, Revenues & Volume, By Countries, 2021 - 2031 |
10.2.1 South Africa Men's Underwear Market, Revenues & Volume, 2021 - 2031 |
10.2.2 Egypt Men's Underwear Market, Revenues & Volume, 2021 - 2031 |
10.2.3 Nigeria Men's Underwear Market, Revenues & Volume, 2021 - 2031 |
10.2.4 Rest of Africa Men's Underwear Market, Revenues & Volume, 2021 - 2031 |
10.3 Africa Men's Underwear Market, Revenues & Volume, By Material Type, 2021 - 2031 |
10.4 Africa Men's Underwear Market, Revenues & Volume, By Category, 2021 - 2031 |
10.5 Africa Men's Underwear Market, Revenues & Volume, By Size, 2021 - 2031 |
10.6 Africa Men's Underwear Market, Revenues & Volume, By Age Group, 2021 - 2031 |
10.7 Africa Men's Underwear Market, Revenues & Volume, By Sales Channel, 2021 - 2031 |
11 Europe Men's Underwear Market, Overview & Analysis |
11.1 Europe Men's Underwear Market Revenues & Volume, 2021 - 2031 |
11.2 Europe Men's Underwear Market, Revenues & Volume, By Countries, 2021 - 2031 |
11.2.1 United Kingdom Men's Underwear Market, Revenues & Volume, 2021 - 2031 |
11.2.2 Germany Men's Underwear Market, Revenues & Volume, 2021 - 2031 |
11.2.3 France Men's Underwear Market, Revenues & Volume, 2021 - 2031 |
11.2.4 Rest of Europe Men's Underwear Market, Revenues & Volume, 2021 - 2031 |
11.3 Europe Men's Underwear Market, Revenues & Volume, By Material Type, 2021 - 2031 |
11.4 Europe Men's Underwear Market, Revenues & Volume, By Category, 2021 - 2031 |
11.5 Europe Men's Underwear Market, Revenues & Volume, By Size, 2021 - 2031 |
11.6 Europe Men's Underwear Market, Revenues & Volume, By Age Group, 2021 - 2031 |
11.7 Europe Men's Underwear Market, Revenues & Volume, By Sales Channel, 2021 - 2031 |
12 Middle East Men's Underwear Market, Overview & Analysis |
12.1 Middle East Men's Underwear Market Revenues & Volume, 2021 - 2031 |
12.2 Middle East Men's Underwear Market, Revenues & Volume, By Countries, 2021 - 2031 |
12.2.1 Saudi Arabia Men's Underwear Market, Revenues & Volume, 2021 - 2031 |
12.2.2 UAE Men's Underwear Market, Revenues & Volume, 2021 - 2031 |
12.2.3 Turkey Men's Underwear Market, Revenues & Volume, 2021 - 2031 |
12.3 Middle East Men's Underwear Market, Revenues & Volume, By Material Type, 2021 - 2031 |
12.4 Middle East Men's Underwear Market, Revenues & Volume, By Category, 2021 - 2031 |
12.5 Middle East Men's Underwear Market, Revenues & Volume, By Size, 2021 - 2031 |
12.6 Middle East Men's Underwear Market, Revenues & Volume, By Age Group, 2021 - 2031 |
12.7 Middle East Men's Underwear Market, Revenues & Volume, By Sales Channel, 2021 - 2031 |
13 Global Men's Underwear Market Key Performance Indicators |
14 Global Men's Underwear Market - Export/Import By Countries Assessment |
15 Global Men's Underwear Market - Opportunity Assessment |
15.1 Global Men's Underwear Market Opportunity Assessment, By Countries, 2021 & 2031F |
15.2 Global Men's Underwear Market Opportunity Assessment, By Material Type, 2021 & 2031F |
15.3 Global Men's Underwear Market Opportunity Assessment, By Category, 2021 & 2031F |
15.4 Global Men's Underwear Market Opportunity Assessment, By Size, 2021 & 2031F |
15.5 Global Men's Underwear Market Opportunity Assessment, By Age Group, 2021 & 2031F |
15.6 Global Men's Underwear Market Opportunity Assessment, By Sales Channel, 2021 & 2031F |
16 Global Men's Underwear Market - Competitive Landscape |
16.1 Global Men's Underwear Market Revenue Share, By Companies, 2024 |
16.2 Global Men's Underwear Market Competitive Benchmarking, By Operating and Technical Parameters |
17 Top 10 Company Profiles |
18 Recommendations |
19 Disclaimer |