| Product Code: ETC5416431 | Publication Date: Nov 2023 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Bhawna Singh | No. of Pages: 60 | No. of Figures: 30 | No. of Tables: 5 |
The mobile money market in Bhutan is in its early stages, driven by the need for accessible and convenient financial services. As mobile phone penetration increases and the unbanked population seeks alternative financial solutions, the demand for mobile money services is expected to rise.
The mobile money market in Bhutan is driven by the increasing use of mobile phones for financial transactions, including money transfers, bill payments, and online purchases. Mobile money services provide a convenient and secure way for users to manage their finances, particularly in areas with limited access to traditional banking services. The government`s efforts to promote financial inclusion and the rising adoption of mobile banking are significant drivers of the market. Additionally, the growing popularity of digital payment methods and the increasing penetration of smartphones are further contributing to the demand for mobile money services in Bhutan.
The Bhutan Mobile Money Market faces challenges related to security concerns and regulatory hurdles. Ensuring that mobile money platforms are secure and compliant with financial regulations while gaining user trust is crucial for the market`s expansion.
The Bhutanese government actively promotes the mobile money market to enhance financial inclusion and improve access to banking services. Policies include providing financial incentives for mobile money service providers and encouraging partnerships between telecom operators and financial institutions. The government also invests in digital infrastructure to support secure and reliable mobile money transactions across the country. Regulatory frameworks ensure that mobile money services comply with national financial regulations and international best practices. Public awareness campaigns are conducted to educate citizens about the benefits and safe use of mobile money services.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Bhutan Mobile Money Market Overview |
3.1 Bhutan Country Macro Economic Indicators |
3.2 Bhutan Mobile Money Market Revenues & Volume, 2021 & 2031F |
3.3 Bhutan Mobile Money Market - Industry Life Cycle |
3.4 Bhutan Mobile Money Market - Porter's Five Forces |
3.5 Bhutan Mobile Money Market Revenues & Volume Share, By Transaction mode, 2021 & 2031F |
3.6 Bhutan Mobile Money Market Revenues & Volume Share, By Nature of Payment, 2021 & 2031F |
3.7 Bhutan Mobile Money Market Revenues & Volume Share, By Application, 2021 & 2031F |
3.8 Bhutan Mobile Money Market Revenues & Volume Share, By Type of Payments, 2021 & 2031F |
4 Bhutan Mobile Money Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing smartphone penetration in Bhutan |
4.2.2 Government initiatives promoting digital financial services |
4.2.3 Growing demand for convenient and secure payment solutions |
4.3 Market Restraints |
4.3.1 Limited internet infrastructure and connectivity in remote areas |
4.3.2 Lack of awareness and trust in mobile money services |
4.3.3 Regulatory challenges and compliance requirements |
5 Bhutan Mobile Money Market Trends |
6 Bhutan Mobile Money Market Segmentations |
6.1 Bhutan Mobile Money Market, By Transaction mode |
6.1.1 Overview and Analysis |
6.1.2 Bhutan Mobile Money Market Revenues & Volume, By Point of Sale (PoS), 2021-2031F |
6.1.3 Bhutan Mobile Money Market Revenues & Volume, By Mobile Apps, 2021-2031F |
6.1.4 Bhutan Mobile Money Market Revenues & Volume, By QR codes, 2021-2031F |
6.2 Bhutan Mobile Money Market, By Nature of Payment |
6.2.1 Overview and Analysis |
6.2.2 Bhutan Mobile Money Market Revenues & Volume, By Person to Person (P2P), 2021-2031F |
6.2.3 Bhutan Mobile Money Market Revenues & Volume, By Person to Business (P2B), 2021-2031F |
6.2.4 Bhutan Mobile Money Market Revenues & Volume, By Business to Person (B2P), 2021-2031F |
6.2.5 Bhutan Mobile Money Market Revenues & Volume, By Business to Business (B2B), 2021-2031F |
6.3 Bhutan Mobile Money Market, By Application |
6.3.1 Overview and Analysis |
6.3.2 Bhutan Mobile Money Market Revenues & Volume, By Money transfers, 2021-2031F |
6.3.3 Bhutan Mobile Money Market Revenues & Volume, By Bill Payments, 2021-2031F |
6.3.4 Bhutan Mobile Money Market Revenues & Volume, By Airtime Transfer and Top-Ups, 2021-2031F |
6.3.5 Bhutan Mobile Money Market Revenues & Volume, By Travel and Ticketing, 2021-2031F |
6.3.6 Bhutan Mobile Money Market Revenues & Volume, By Merchandise and Coupons, 2021-2031F |
6.4 Bhutan Mobile Money Market, By Type of Payments |
6.4.1 Overview and Analysis |
6.4.2 Bhutan Mobile Money Market Revenues & Volume, By Remote Payments, 2021-2031F |
6.4.3 Bhutan Mobile Money Market Revenues & Volume, By Proximity Payments, 2021-2031F |
7 Bhutan Mobile Money Market Import-Export Trade Statistics |
7.1 Bhutan Mobile Money Market Export to Major Countries |
7.2 Bhutan Mobile Money Market Imports from Major Countries |
8 Bhutan Mobile Money Market Key Performance Indicators |
8.1 Average transaction value per user |
8.2 Number of active mobile money users |
8.3 Percentage of population with access to mobile money services |
8.4 Frequency of mobile money transactions |
8.5 Customer satisfaction and retention rates |
9 Bhutan Mobile Money Market - Opportunity Assessment |
9.1 Bhutan Mobile Money Market Opportunity Assessment, By Transaction mode, 2021 & 2031F |
9.2 Bhutan Mobile Money Market Opportunity Assessment, By Nature of Payment, 2021 & 2031F |
9.3 Bhutan Mobile Money Market Opportunity Assessment, By Application, 2021 & 2031F |
9.4 Bhutan Mobile Money Market Opportunity Assessment, By Type of Payments, 2021 & 2031F |
10 Bhutan Mobile Money Market - Competitive Landscape |
10.1 Bhutan Mobile Money Market Revenue Share, By Companies, 2024 |
10.2 Bhutan Mobile Money Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations | 13 Disclaimer |