| Product Code: ETC6430606 | Publication Date: Sep 2024 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Vasudha | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
The Bhutan term insurance market is relatively underdeveloped compared to other countries in the region, with limited product offerings and low market penetration. The demand for term insurance in Bhutan is primarily driven by the need for financial security and protection against unforeseen events such as death or disability. Insurance companies in Bhutan typically offer term insurance policies with relatively low premiums and coverage amounts. However, there is a growing awareness of the importance of insurance among consumers, especially in urban areas, which presents opportunities for market expansion. Regulatory developments and increasing disposable income levels are expected to further boost the growth of the term insurance market in Bhutan in the coming years.
The Bhutan term insurance market is experiencing growth due to increasing awareness about the importance of life insurance and the rising demand for financial protection. The market is witnessing a shift towards online distribution channels, making it more convenient for consumers to purchase term insurance policies. Additionally, there is a growing focus on customization and flexibility in policy offerings to cater to diverse customer needs. Opportunities exist for insurance companies to expand their product portfolios with innovative features such as riders for critical illness and disability coverage. With the government`s support in promoting insurance penetration in Bhutan, the term insurance market is poised for further development and presents a favorable environment for insurers to capitalize on the evolving needs of consumers.
In the Bhutan Term Insurance market, some key challenges include low awareness and understanding of term insurance products among the general population, limited distribution channels for reaching potential customers, and the lack of trust in insurance companies. Additionally, the relatively small market size and lack of competition may result in limited product innovation and high premiums. Furthermore, the country`s regulatory environment and infrastructure may pose challenges in terms of compliance and efficient operation of insurance companies. Overcoming these challenges will require targeted education and marketing efforts to increase awareness, the development of user-friendly distribution channels, building trust through transparent practices, and potential regulatory reforms to encourage market growth and competitiveness.
The drivers fueling the growth of the Bhutan term insurance market include increasing awareness about the importance of financial protection, rising disposable income levels, and a growing focus on long-term financial planning among individuals. Additionally, the government`s initiatives to promote insurance products, advancements in technology making it easier to purchase insurance online, and the emergence of innovative product offerings tailored to the needs of the Bhutanese population are also contributing to the market expansion. Moreover, the aging population and the need for retirement planning are driving the demand for term insurance products in Bhutan. Overall, these factors are creating a favorable environment for the growth of the term insurance market in Bhutan.
The Bhutanese government has implemented policies to promote the development of the term insurance market in the country. The Royal Insurance Corporation of Bhutan (RICB) is the sole provider of term insurance products in the market, with the government playing a significant role in regulating and overseeing the industry. The government has also introduced initiatives to increase public awareness about the importance of term insurance and its benefits, aiming to expand the market and improve insurance penetration in the country. Additionally, regulatory changes have been made to enhance the efficiency and competitiveness of the term insurance market, ensuring that consumers have access to affordable and comprehensive coverage options.
The future outlook for the Bhutan term insurance market appears positive, driven by increasing awareness about the importance of financial protection and the rising middle-class population in the country. The market is expected to witness steady growth due to the growing trend of individuals seeking to secure their families` financial well-being in case of unexpected events like death or critical illness. With advancements in technology and digitalization, insurance companies in Bhutan are likely to enhance their distribution channels and offer more customized term insurance products to cater to diverse customer needs. Additionally, regulatory initiatives aimed at promoting insurance penetration in the region are expected to further boost the growth of the term insurance market in Bhutan in the coming years.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Bhutan Term Insurance Market Overview |
3.1 Bhutan Country Macro Economic Indicators |
3.2 Bhutan Term Insurance Market Revenues & Volume, 2021 & 2031F |
3.3 Bhutan Term Insurance Market - Industry Life Cycle |
3.4 Bhutan Term Insurance Market - Porter's Five Forces |
3.5 Bhutan Term Insurance Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Bhutan Term Insurance Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Bhutan Term Insurance Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing awareness about financial planning and risk management among individuals in Bhutan |
4.2.2 Growing demand for affordable insurance products in the market |
4.2.3 Favorable government regulations supporting the insurance sector in Bhutan |
4.3 Market Restraints |
4.3.1 Limited product innovation and customization in the term insurance market in Bhutan |
4.3.2 Low levels of insurance penetration and awareness in certain demographic segments |
5 Bhutan Term Insurance Market Trends |
6 Bhutan Term Insurance Market, By Types |
6.1 Bhutan Term Insurance Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Bhutan Term Insurance Market Revenues & Volume, By Type, 2021- 2031F |
6.1.3 Bhutan Term Insurance Market Revenues & Volume, By Individual Level Term Life Insurance, 2021- 2031F |
6.1.4 Bhutan Term Insurance Market Revenues & Volume, By Group Level Term Life Insurance, 2021- 2031F |
6.1.5 Bhutan Term Insurance Market Revenues & Volume, By Decreasing Term Life Insurance, 2021- 2031F |
6.2 Bhutan Term Insurance Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 Bhutan Term Insurance Market Revenues & Volume, By Tied Agents & Branches, 2021- 2031F |
6.2.3 Bhutan Term Insurance Market Revenues & Volume, By Brokers, 2021- 2031F |
6.2.4 Bhutan Term Insurance Market Revenues & Volume, By Others, 2021- 2031F |
7 Bhutan Term Insurance Market Import-Export Trade Statistics |
7.1 Bhutan Term Insurance Market Export to Major Countries |
7.2 Bhutan Term Insurance Market Imports from Major Countries |
8 Bhutan Term Insurance Market Key Performance Indicators |
8.1 Average policy tenure of term insurance plans in Bhutan |
8.2 Customer retention rate for term insurance products |
8.3 Percentage of claims settled within stipulated timeframes in the Bhutan insurance market |
9 Bhutan Term Insurance Market - Opportunity Assessment |
9.1 Bhutan Term Insurance Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Bhutan Term Insurance Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Bhutan Term Insurance Market - Competitive Landscape |
10.1 Bhutan Term Insurance Market Revenue Share, By Companies, 2024 |
10.2 Bhutan Term Insurance Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |