| Product Code: ETC12140488 | Publication Date: Apr 2025 | Updated Date: Feb 2026 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Bhawna Singh | No. of Pages: 65 | No. of Figures: 34 | No. of Tables: 19 |
The Botswana eyeliner market experienced steady growth in imports from 2020 to 2024, with a Compound Annual Growth Rate (CAGR) of 8.96%. Despite a zero year-on-year growth rate in 2023-2024, the overall increase in imports over the period can be attributed to the consistent upward trend observed during the four-year period.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Botswana Eyeliner Market Overview |
3.1 Botswana Country Macro Economic Indicators |
3.2 Botswana Eyeliner Market Revenues & Volume, 2022 & 2032F |
3.3 Botswana Eyeliner Market - Industry Life Cycle |
3.4 Botswana Eyeliner Market - Porter's Five Forces |
3.5 Botswana Eyeliner Market Revenues & Volume Share, By Product Type, 2022 & 2032F |
3.6 Botswana Eyeliner Market Revenues & Volume Share, By Formulation Type, 2022 & 2032F |
3.7 Botswana Eyeliner Market Revenues & Volume Share, By End User, 2022 & 2032F |
3.8 Botswana Eyeliner Market Revenues & Volume Share, By Application, 2022 & 2032F |
4 Botswana Eyeliner Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing disposable income in Botswana leading to higher spending on cosmetics including eyeliner. |
4.2.2 Growing beauty and fashion industry in Botswana creating a demand for makeup products like eyeliner. |
4.2.3 Influence of social media and beauty influencers driving the adoption of eyeliner trends in Botswana. |
4.3 Market Restraints |
4.3.1 Limited availability of high-quality eyeliner brands in the Botswana market. |
4.3.2 Price sensitivity among consumers in Botswana affecting the adoption of premium eyeliner products. |
4.3.3 Lack of awareness about the benefits and usage of eyeliner products in some segments of the Botswana population. |
5 Botswana Eyeliner Market Trends |
6 Botswana Eyeliner Market, By Types |
6.1 Botswana Eyeliner Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 Botswana Eyeliner Market Revenues & Volume, By Product Type, 2022 - 2032F |
6.1.3 Botswana Eyeliner Market Revenues & Volume, By Pencil Eyeliners, 2022 - 2032F |
6.1.4 Botswana Eyeliner Market Revenues & Volume, By Liquid Eyeliners, 2022 - 2032F |
6.1.5 Botswana Eyeliner Market Revenues & Volume, By Gel Eyeliners, 2022 - 2032F |
6.1.6 Botswana Eyeliner Market Revenues & Volume, By Felt-tip Pen Eyeliners, 2022 - 2032F |
6.2 Botswana Eyeliner Market, By Formulation Type |
6.2.1 Overview and Analysis |
6.2.2 Botswana Eyeliner Market Revenues & Volume, By Wooden or Twist-up Pencils, 2022 - 2032F |
6.2.3 Botswana Eyeliner Market Revenues & Volume, By Waterproof or Felt-tip Pens, 2022 - 2032F |
6.2.4 Botswana Eyeliner Market Revenues & Volume, By Pot or Stick Formulas, 2022 - 2032F |
6.2.5 Botswana Eyeliner Market Revenues & Volume, By Felt-tip Applicator, 2022 - 2032F |
6.3 Botswana Eyeliner Market, By End User |
6.3.1 Overview and Analysis |
6.3.2 Botswana Eyeliner Market Revenues & Volume, By Women and Makeup Enthusiasts, 2022 - 2032F |
6.3.3 Botswana Eyeliner Market Revenues & Volume, By Professionals and Young Adults, 2022 - 2032F |
6.3.4 Botswana Eyeliner Market Revenues & Volume, By People with Sensitive Eyes, 2022 - 2032F |
6.3.5 Botswana Eyeliner Market Revenues & Volume, By Quick Makeup Users, 2022 - 2032F |
6.4 Botswana Eyeliner Market, By Application |
6.4.1 Overview and Analysis |
6.4.2 Botswana Eyeliner Market Revenues & Volume, By Precision Eyeliner, 2022 - 2032F |
6.4.3 Botswana Eyeliner Market Revenues & Volume, By Long-lasting Eyeliner, 2022 - 2032F |
6.4.4 Botswana Eyeliner Market Revenues & Volume, By Smooth and Smudge-proof Lining, 2022 - 2032F |
6.4.5 Botswana Eyeliner Market Revenues & Volume, By Defined Eyeliner with Ease, 2022 - 2032F |
7 Botswana Eyeliner Market Import-Export Trade Statistics |
7.1 Botswana Eyeliner Market Export to Major Countries |
7.2 Botswana Eyeliner Market Imports from Major Countries |
8 Botswana Eyeliner Market Key Performance Indicators |
8.1 Social media engagement rate for eyeliner brands in Botswana. |
8.2 Number of beauty events or workshops featuring eyeliner products. |
8.3 Percentage of repeat purchases of eyeliner products in Botswana. |
9 Botswana Eyeliner Market - Opportunity Assessment |
9.1 Botswana Eyeliner Market Opportunity Assessment, By Product Type, 2022 & 2032F |
9.2 Botswana Eyeliner Market Opportunity Assessment, By Formulation Type, 2022 & 2032F |
9.3 Botswana Eyeliner Market Opportunity Assessment, By End User, 2022 & 2032F |
9.4 Botswana Eyeliner Market Opportunity Assessment, By Application, 2022 & 2032F |
10 Botswana Eyeliner Market - Competitive Landscape |
10.1 Botswana Eyeliner Market Revenue Share, By Companies, 2025 |
10.2 Botswana Eyeliner Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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