| Product Code: ETC11307714 | Publication Date: Apr 2025 | Updated Date: Oct 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Bhawna Singh | No. of Pages: 65 | No. of Figures: 34 | No. of Tables: 19 |
In 2024, Brazil continued to see a strong demand for waterproof makeup, with top import sources being China, USA, Germany, Metropolitan France, and Italy. Despite a slight decrease in growth rate from 2023 to 2024 at -5.1%, the compound annual growth rate (CAGR) from 2020 to 2024 remained impressive at 26.21%. The high Herfindahl-Hirschman Index (HHI) indicates a concentration of market power among these top exporting countries, highlighting the competitive landscape and continued importance of these markets in supplying waterproof makeup products to Brazil.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Brazil Waterproof Makeup Market Overview |
3.1 Brazil Country Macro Economic Indicators |
3.2 Brazil Waterproof Makeup Market Revenues & Volume, 2021 & 2031F |
3.3 Brazil Waterproof Makeup Market - Industry Life Cycle |
3.4 Brazil Waterproof Makeup Market - Porter's Five Forces |
3.5 Brazil Waterproof Makeup Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Brazil Waterproof Makeup Market Revenues & Volume Share, By Formulation, 2021 & 2031F |
3.7 Brazil Waterproof Makeup Market Revenues & Volume Share, By End User, 2021 & 2031F |
3.8 Brazil Waterproof Makeup Market Revenues & Volume Share, By Application, 2021 & 2031F |
4 Brazil Waterproof Makeup Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing demand for long-lasting makeup products in Brazil |
4.2.2 Growing awareness about the benefits of waterproof makeup |
4.2.3 Rising disposable income levels leading to higher spending on cosmetics |
4.3 Market Restraints |
4.3.1 Potential skin irritation or allergies from prolonged use of waterproof makeup |
4.3.2 Availability of non-waterproof makeup alternatives that are preferred by some consumers |
5 Brazil Waterproof Makeup Market Trends |
6 Brazil Waterproof Makeup Market, By Types |
6.1 Brazil Waterproof Makeup Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Brazil Waterproof Makeup Market Revenues & Volume, By Type, 2021 - 2031F |
6.1.3 Brazil Waterproof Makeup Market Revenues & Volume, By Foundation, 2021 - 2031F |
6.1.4 Brazil Waterproof Makeup Market Revenues & Volume, By Mascara, 2021 - 2031F |
6.1.5 Brazil Waterproof Makeup Market Revenues & Volume, By Lipstick, 2021 - 2031F |
6.1.6 Brazil Waterproof Makeup Market Revenues & Volume, By Eyeliner, 2021 - 2031F |
6.1.7 Brazil Waterproof Makeup Market Revenues & Volume, By Setting Spray, 2021 - 2031F |
6.2 Brazil Waterproof Makeup Market, By Formulation |
6.2.1 Overview and Analysis |
6.2.2 Brazil Waterproof Makeup Market Revenues & Volume, By Liquid, Cream, Stick, 2021 - 2031F |
6.2.3 Brazil Waterproof Makeup Market Revenues & Volume, By Waterproof Polymer, 2021 - 2031F |
6.2.4 Brazil Waterproof Makeup Market Revenues & Volume, By Long-Lasting Matte, 2021 - 2031F |
6.2.5 Brazil Waterproof Makeup Market Revenues & Volume, By Smudge-Proof Gel, 2021 - 2031F |
6.2.6 Brazil Waterproof Makeup Market Revenues & Volume, By Fixing Agents, 2021 - 2031F |
6.3 Brazil Waterproof Makeup Market, By End User |
6.3.1 Overview and Analysis |
6.3.2 Brazil Waterproof Makeup Market Revenues & Volume, By Individuals, 2021 - 2031F |
6.3.3 Brazil Waterproof Makeup Market Revenues & Volume, By Beauty Salons, 2021 - 2031F |
6.3.4 Brazil Waterproof Makeup Market Revenues & Volume, By Retail Stores, 2021 - 2031F |
6.3.5 Brazil Waterproof Makeup Market Revenues & Volume, By Makeup Artists, 2021 - 2031F |
6.3.6 Brazil Waterproof Makeup Market Revenues & Volume, By Fashion Industry, 2021 - 2031F |
6.4 Brazil Waterproof Makeup Market, By Application |
6.4.1 Overview and Analysis |
6.4.2 Brazil Waterproof Makeup Market Revenues & Volume, By Everyday Use, 2021 - 2031F |
6.4.3 Brazil Waterproof Makeup Market Revenues & Volume, By Professional Makeup, 2021 - 2031F |
6.4.4 Brazil Waterproof Makeup Market Revenues & Volume, By Cosmetic Industry, 2021 - 2031F |
6.4.5 Brazil Waterproof Makeup Market Revenues & Volume, By Bridal & Events, 2021 - 2031F |
6.4.6 Brazil Waterproof Makeup Market Revenues & Volume, By Photo Shoots, 2021 - 2031F |
7 Brazil Waterproof Makeup Market Import-Export Trade Statistics |
7.1 Brazil Waterproof Makeup Market Export to Major Countries |
7.2 Brazil Waterproof Makeup Market Imports from Major Countries |
8 Brazil Waterproof Makeup Market Key Performance Indicators |
8.1 Number of new waterproof makeup product launches in Brazil |
8.2 Percentage increase in online searches for waterproof makeup in Brazil |
8.3 Growth in the number of beauty influencers promoting waterproof makeup on social media |
9 Brazil Waterproof Makeup Market - Opportunity Assessment |
9.1 Brazil Waterproof Makeup Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Brazil Waterproof Makeup Market Opportunity Assessment, By Formulation, 2021 & 2031F |
9.3 Brazil Waterproof Makeup Market Opportunity Assessment, By End User, 2021 & 2031F |
9.4 Brazil Waterproof Makeup Market Opportunity Assessment, By Application, 2021 & 2031F |
10 Brazil Waterproof Makeup Market - Competitive Landscape |
10.1 Brazil Waterproof Makeup Market Revenue Share, By Companies, 2024 |
10.2 Brazil Waterproof Makeup Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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