| Product Code: ETC12140489 | Publication Date: Apr 2025 | Updated Date: Dec 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Bhawna Singh | No. of Pages: 65 | No. of Figures: 34 | No. of Tables: 19 |
The import shipments of eyeliner to Brunei in 2024 saw a significant shift in concentration, with a very high concentration observed compared to the previous year. The top exporting countries to Brunei in 2024 were Malaysia, China, South Korea, Indonesia, and Germany, indicating a diverse source of supply. However, the negative compound annual growth rate (CAGR) of -27.85% from 2020 to 2024 and a steep decline in growth rate from 2023 to 2024 at -78.77% raises concerns about the overall market dynamics and consumer demand for eyeliner in Brunei.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Brunei Eyeliner Market Overview |
3.1 Brunei Country Macro Economic Indicators |
3.2 Brunei Eyeliner Market Revenues & Volume, 2021 & 2031F |
3.3 Brunei Eyeliner Market - Industry Life Cycle |
3.4 Brunei Eyeliner Market - Porter's Five Forces |
3.5 Brunei Eyeliner Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.6 Brunei Eyeliner Market Revenues & Volume Share, By Formulation Type, 2021 & 2031F |
3.7 Brunei Eyeliner Market Revenues & Volume Share, By End User, 2021 & 2031F |
3.8 Brunei Eyeliner Market Revenues & Volume Share, By Application, 2021 & 2031F |
4 Brunei Eyeliner Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing disposable income among consumers in Brunei |
4.2.2 Growing popularity of makeup and beauty trends in Brunei |
4.2.3 Rise in social media influence on beauty standards and trends in Brunei |
4.3 Market Restraints |
4.3.1 Competition from other beauty products such as eyeshadows and mascaras |
4.3.2 Economic uncertainty and fluctuations in Brunei |
4.3.3 Changing consumer preferences towards natural and organic beauty products |
5 Brunei Eyeliner Market Trends |
6 Brunei Eyeliner Market, By Types |
6.1 Brunei Eyeliner Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 Brunei Eyeliner Market Revenues & Volume, By Product Type, 2021 - 2031F |
6.1.3 Brunei Eyeliner Market Revenues & Volume, By Pencil Eyeliners, 2021 - 2031F |
6.1.4 Brunei Eyeliner Market Revenues & Volume, By Liquid Eyeliners, 2021 - 2031F |
6.1.5 Brunei Eyeliner Market Revenues & Volume, By Gel Eyeliners, 2021 - 2031F |
6.1.6 Brunei Eyeliner Market Revenues & Volume, By Felt-tip Pen Eyeliners, 2021 - 2031F |
6.2 Brunei Eyeliner Market, By Formulation Type |
6.2.1 Overview and Analysis |
6.2.2 Brunei Eyeliner Market Revenues & Volume, By Wooden or Twist-up Pencils, 2021 - 2031F |
6.2.3 Brunei Eyeliner Market Revenues & Volume, By Waterproof or Felt-tip Pens, 2021 - 2031F |
6.2.4 Brunei Eyeliner Market Revenues & Volume, By Pot or Stick Formulas, 2021 - 2031F |
6.2.5 Brunei Eyeliner Market Revenues & Volume, By Felt-tip Applicator, 2021 - 2031F |
6.3 Brunei Eyeliner Market, By End User |
6.3.1 Overview and Analysis |
6.3.2 Brunei Eyeliner Market Revenues & Volume, By Women and Makeup Enthusiasts, 2021 - 2031F |
6.3.3 Brunei Eyeliner Market Revenues & Volume, By Professionals and Young Adults, 2021 - 2031F |
6.3.4 Brunei Eyeliner Market Revenues & Volume, By People with Sensitive Eyes, 2021 - 2031F |
6.3.5 Brunei Eyeliner Market Revenues & Volume, By Quick Makeup Users, 2021 - 2031F |
6.4 Brunei Eyeliner Market, By Application |
6.4.1 Overview and Analysis |
6.4.2 Brunei Eyeliner Market Revenues & Volume, By Precision Eyeliner, 2021 - 2031F |
6.4.3 Brunei Eyeliner Market Revenues & Volume, By Long-lasting Eyeliner, 2021 - 2031F |
6.4.4 Brunei Eyeliner Market Revenues & Volume, By Smooth and Smudge-proof Lining, 2021 - 2031F |
6.4.5 Brunei Eyeliner Market Revenues & Volume, By Defined Eyeliner with Ease, 2021 - 2031F |
7 Brunei Eyeliner Market Import-Export Trade Statistics |
7.1 Brunei Eyeliner Market Export to Major Countries |
7.2 Brunei Eyeliner Market Imports from Major Countries |
8 Brunei Eyeliner Market Key Performance Indicators |
8.1 Number of new product launches and innovations in the Brunei eyeliner market |
8.2 Social media engagement and reach of Brunei eyeliner brands |
8.3 Average spending per consumer on eyeliner products in Brunei |
9 Brunei Eyeliner Market - Opportunity Assessment |
9.1 Brunei Eyeliner Market Opportunity Assessment, By Product Type, 2021 & 2031F |
9.2 Brunei Eyeliner Market Opportunity Assessment, By Formulation Type, 2021 & 2031F |
9.3 Brunei Eyeliner Market Opportunity Assessment, By End User, 2021 & 2031F |
9.4 Brunei Eyeliner Market Opportunity Assessment, By Application, 2021 & 2031F |
10 Brunei Eyeliner Market - Competitive Landscape |
10.1 Brunei Eyeliner Market Revenue Share, By Companies, 2024 |
10.2 Brunei Eyeliner Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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