| Product Code: ETC11737866 | Publication Date: Apr 2025 | Updated Date: Oct 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | No. of Pages: 65 | No. of Figures: 34 | No. of Tables: 19 | |
In 2024, Bulgaria saw a significant increase in the concentration of digital gift card imports, with top exporting countries being Austria, Greece, Romania, China, and Germany. Despite a negative CAGR of -6.11% from 2020 to 2024 and a further decline in growth rate of -14.13% from 2023 to 2024, the Market Top 5 Importing Countries and Market Competition (HHI) Analysis is showing resilience. The shift towards high concentration indicates a more focused Market Top 5 Importing Countries and Market Competition (HHI) Analysis landscape, potentially driven by evolving consumer preferences and strategic partnerships between importing and exporting nations. Stakeholders should closely monitor these trends to capitalize on emerging opportunities in the Bulgarian digital gift card Market Top 5 Importing Countries and Market Competition (HHI) Analysis .

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Bulgaria Digital Gift Cards Market Overview |
3.1 Bulgaria Country Macro Economic Indicators |
3.2 Bulgaria Digital Gift Cards Market Revenues & Volume, 2021 & 2031F |
3.3 Bulgaria Digital Gift Cards Market - Industry Life Cycle |
3.4 Bulgaria Digital Gift Cards Market - Porter's Five Forces |
3.5 Bulgaria Digital Gift Cards Market Revenues & Volume Share, By Channel, 2021 & 2031F |
3.6 Bulgaria Digital Gift Cards Market Revenues & Volume Share, By Transaction Type, 2021 & 2031F |
3.7 Bulgaria Digital Gift Cards Market Revenues & Volume Share, By Card Type, 2021 & 2031F |
3.8 Bulgaria Digital Gift Cards Market Revenues & Volume Share, By Application, 2021 & 2031F |
3.9 Bulgaria Digital Gift Cards Market Revenues & Volume Share, By End user, 2021 & 2031F |
4 Bulgaria Digital Gift Cards Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing internet penetration rate in Bulgaria |
4.2.2 Growing trend of online shopping and e-commerce in the country |
4.2.3 Rising adoption of digital payment methods |
4.2.4 Expansion of the retail sector in Bulgaria |
4.2.5 Increasing focus on convenience and personalized gifting options |
4.3 Market Restraints |
4.3.1 Limited awareness and understanding of digital gift cards among consumers |
4.3.2 Concerns regarding cybersecurity and data privacy |
4.3.3 Lack of regulatory framework specific to digital gift cards in Bulgaria |
4.3.4 Competition from traditional physical gift cards |
4.3.5 Economic fluctuations impacting consumer spending behavior |
5 Bulgaria Digital Gift Cards Market Trends |
6 Bulgaria Digital Gift Cards Market, By Types |
6.1 Bulgaria Digital Gift Cards Market, By Channel |
6.1.1 Overview and Analysis |
6.1.2 Bulgaria Digital Gift Cards Market Revenues & Volume, By Channel, 2021 - 2031F |
6.1.3 Bulgaria Digital Gift Cards Market Revenues & Volume, By Brick and Mortor, 2021 - 2031F |
6.1.4 Bulgaria Digital Gift Cards Market Revenues & Volume, By Digital, 2021 - 2031F |
6.1.5 Bulgaria Digital Gift Cards Market Revenues & Volume, By E-commerce, 2021 - 2031F |
6.1.6 Bulgaria Digital Gift Cards Market Revenues & Volume, By Loyalty, 2021 - 2031F |
6.2 Bulgaria Digital Gift Cards Market, By Transaction Type |
6.2.1 Overview and Analysis |
6.2.2 Bulgaria Digital Gift Cards Market Revenues & Volume, By B2B, 2021 - 2031F |
6.2.3 Bulgaria Digital Gift Cards Market Revenues & Volume, By B2C, 2021 - 2031F |
6.3 Bulgaria Digital Gift Cards Market, By Card Type |
6.3.1 Overview and Analysis |
6.3.2 Bulgaria Digital Gift Cards Market Revenues & Volume, By Dining, 2021 - 2031F |
6.3.3 Bulgaria Digital Gift Cards Market Revenues & Volume, By Fashion, 2021 - 2031F |
6.3.4 Bulgaria Digital Gift Cards Market Revenues & Volume, By Travel, 2021 - 2031F |
6.3.5 Bulgaria Digital Gift Cards Market Revenues & Volume, By Gaming, 2021 - 2031F |
6.3.6 Bulgaria Digital Gift Cards Market Revenues & Volume, By Betting, 2021 - 2031F |
6.3.7 Bulgaria Digital Gift Cards Market Revenues & Volume, By Visa Card, 2021 - 2029F |
6.3.8 Bulgaria Digital Gift Cards Market Revenues & Volume, By Others, 2021 - 2029F |
6.3.9 Bulgaria Digital Gift Cards Market Revenues & Volume, By Others, 2021 - 2029F |
6.4 Bulgaria Digital Gift Cards Market, By Application |
6.4.1 Overview and Analysis |
6.4.2 Bulgaria Digital Gift Cards Market Revenues & Volume, By Consumer Goods, 2021 - 2031F |
6.4.3 Bulgaria Digital Gift Cards Market Revenues & Volume, By Health and Wellness, 2021 - 2031F |
6.4.4 Bulgaria Digital Gift Cards Market Revenues & Volume, By Restaurants and Bars, 2021 - 2031F |
6.4.5 Bulgaria Digital Gift Cards Market Revenues & Volume, By Travel and Tourism, 2021 - 2031F |
6.4.6 Bulgaria Digital Gift Cards Market Revenues & Volume, By Media and Entertainment, 2021 - 2031F |
6.4.7 Bulgaria Digital Gift Cards Market Revenues & Volume, By Others, 2021 - 2029F |
6.5 Bulgaria Digital Gift Cards Market, By End user |
6.5.1 Overview and Analysis |
6.5.2 Bulgaria Digital Gift Cards Market Revenues & Volume, By Generation Z or Millennials, 2021 - 2031F |
6.5.3 Bulgaria Digital Gift Cards Market Revenues & Volume, By Generation X, 2021 - 2031F |
6.5.4 Bulgaria Digital Gift Cards Market Revenues & Volume, By Baby Boomers, 2021 - 2031F |
6.5.5 Bulgaria Digital Gift Cards Market Revenues & Volume, By Corporate Institutions, 2021 - 2031F |
7 Bulgaria Digital Gift Cards Market Import-Export Trade Statistics |
7.1 Bulgaria Digital Gift Cards Market Export to Major Countries |
7.2 Bulgaria Digital Gift Cards Market Imports from Major Countries |
8 Bulgaria Digital Gift Cards Market Key Performance Indicators |
8.1 Redemption rate of digital gift cards |
8.2 Average value of digital gift card transactions |
8.3 Growth in the number of digital gift card purchases |
8.4 Customer satisfaction and retention rates for digital gift card users |
8.5 Engagement levels and interaction with digital gift card promotions and campaigns |
9 Bulgaria Digital Gift Cards Market - Opportunity Assessment |
9.1 Bulgaria Digital Gift Cards Market Opportunity Assessment, By Channel, 2021 & 2031F |
9.2 Bulgaria Digital Gift Cards Market Opportunity Assessment, By Transaction Type, 2021 & 2031F |
9.3 Bulgaria Digital Gift Cards Market Opportunity Assessment, By Card Type, 2021 & 2031F |
9.4 Bulgaria Digital Gift Cards Market Opportunity Assessment, By Application, 2021 & 2031F |
9.5 Bulgaria Digital Gift Cards Market Opportunity Assessment, By End user, 2021 & 2031F |
10 Bulgaria Digital Gift Cards Market - Competitive Landscape |
10.1 Bulgaria Digital Gift Cards Market Revenue Share, By Companies, 2024 |
10.2 Bulgaria Digital Gift Cards Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |