| Product Code: ETC5123969 | Publication Date: Nov 2023 | Updated Date: Oct 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Bhawna Singh | No. of Pages: 60 | No. of Figures: 30 | No. of Tables: 5 |
In 2024, Bulgaria saw a notable increase in household cleaning products import shipments, with Germany, Israel, Romania, Greece, and Metropolitan France emerging as top exporters to the country. The Market Top 5 Importing Countries and Market Competition (HHI) Analysis remained moderately concentrated with a low Herfindahl-Hirschman Index (HHI). Despite a strong compound annual growth rate (CAGR) of 14.85% from 2020 to 2024, there was a slight decline in the growth rate from 2023 to 2024 at -19.82%. This suggests a dynamic Market Top 5 Importing Countries and Market Competition (HHI) Analysis landscape in Bulgaria`s household cleaning products sector, driven by diverse international trade relationships and evolving consumer preferences.
By 2027, Bulgaria's Household Cleaning Products market is forecasted to achieve a growing growth rate of 6.30%, with Germany leading the Europe region, followed by United Kingdom, France, Italy and Russia.

The household cleaning products market in Bulgaria is growing due to the increasing focus on maintaining cleanliness and hygiene in homes. The market includes products such as detergents, disinfectants, and cleaning tools. Market growth is driven by rising awareness of cleanliness, advancements in cleaning product formulations, and the expansion of household cleaning needs.
The market for household cleaning products in Bulgaria is driven by increasing awareness of hygiene and cleanliness. The demand for eco-friendly and effective cleaning solutions supports market growth.
In the household cleaning products market, challenges include increasing environmental regulations that require manufacturers to reformulate products with less harmful chemicals. There is a growing demand for eco-friendly and sustainable products, which often involve higher production costs. Additionally, the market is highly competitive with numerous brands offering similar products, making differentiation and brand loyalty challenging. Supply chain disruptions and fluctuations in raw material prices can also affect production costs and pricing strategies.
The household cleaning products market in Bulgaria is shaped by government policies that promote environmental sustainability and consumer safety. The Bulgarian government supports the development and use of eco-friendly cleaning products that meet safety and environmental standards. Policies emphasize the importance of integrating sustainable practices into the production and use of cleaning products to reduce environmental impact. Additionally, the government provides incentives for investments in eco-friendly cleaning technologies to support industry growth and environmental stewardship.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Bulgaria Household Cleaning Products Market Overview |
3.1 Bulgaria Country Macro Economic Indicators |
3.2 Bulgaria Household Cleaning Products Market Revenues & Volume, 2021 & 2031F |
3.3 Bulgaria Household Cleaning Products Market - Industry Life Cycle |
3.4 Bulgaria Household Cleaning Products Market - Porter's Five Forces |
3.5 Bulgaria Household Cleaning Products Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
4 Bulgaria Household Cleaning Products Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing awareness about hygiene and cleanliness among Bulgarian consumers |
4.2.2 Rising disposable income leading to higher spending on household cleaning products |
4.2.3 Growth in urbanization and busy lifestyles driving demand for convenient cleaning solutions |
4.3 Market Restraints |
4.3.1 Price sensitivity among consumers in Bulgaria |
4.3.2 Competition from low-cost and private label cleaning products |
4.3.3 Environmental concerns leading to demand for eco-friendly alternatives |
5 Bulgaria Household Cleaning Products Market Trends |
6 Bulgaria Household Cleaning Products Market Segmentations |
6.1 Bulgaria Household Cleaning Products Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 Bulgaria Household Cleaning Products Market Revenues & Volume, By Laundry Detergents, 2021-2031F |
6.1.3 Bulgaria Household Cleaning Products Market Revenues & Volume, By Surface Cleaners, 2021-2031F |
6.1.4 Bulgaria Household Cleaning Products Market Revenues & Volume, By Dishwashing Products, 2021-2031F |
6.1.5 Bulgaria Household Cleaning Products Market Revenues & Volume, By Toilet Cleaners, 2021-2031F |
6.1.6 Bulgaria Household Cleaning Products Market Revenues & Volume, By Others, 2021-2031F |
7 Bulgaria Household Cleaning Products Market Import-Export Trade Statistics |
7.1 Bulgaria Household Cleaning Products Market Export to Major Countries |
7.2 Bulgaria Household Cleaning Products Market Imports from Major Countries |
8 Bulgaria Household Cleaning Products Market Key Performance Indicators |
8.1 Household penetration rate of cleaning products |
8.2 Consumer spending on premium cleaning products |
8.3 Adoption rate of innovative cleaning technologies |
8.4 Customer satisfaction and repeat purchase rate for household cleaning products |
8.5 Market demand for eco-friendly cleaning products |
9 Bulgaria Household Cleaning Products Market - Opportunity Assessment |
9.1 Bulgaria Household Cleaning Products Market Opportunity Assessment, By Product Type, 2021 & 2031F |
10 Bulgaria Household Cleaning Products Market - Competitive Landscape |
10.1 Bulgaria Household Cleaning Products Market Revenue Share, By Companies, 2024 |
10.2 Bulgaria Household Cleaning Products Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations | 13 Disclaimer |