Market Forecast By Product Type (Food Grains, Bread, Bakery and Dairy Products, Fruits and Vegetables, Personal Care, Dry and Baking Products, Household Products, Meat and Meat Products, Others), By Platform (App-based, Web-based) And Competitive Landscape
| Product Code: ETC4852653 | Publication Date: Nov 2023 | Updated Date: Dec 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Shubham Padhi | No. of Pages: 60 | No. of Figures: 30 | No. of Tables: 5 |
In 2024, Canada`s import trend for the online grocery market experienced a decline, with a growth rate of -13.67% compared to the previous year. However, the compound annual growth rate (CAGR) from 2020 to 2024 stood at 3.17%. This negative momentum in 2024 could be attributed to shifting consumer preferences or fluctuations in global trade dynamics impacting import volumes.
According to 6Wresearch internal database and industry insights, the Canada Online Grocery Market is growing at a compound annual growth rate (CAGR) of 8.1% during the forecast period (2026–2032).
Below mentioned are the evaluation of year-wise growth rate along with key drivers:
| Years | Est. Annual Growth in % | Growth Drivers |
| 2020 | 4.8 | Rising adoption of online grocery shopping among urban consumers |
| 2021 | 5.6 | Expansion of app-based grocery platforms and e-commerce infrastructure |
| 2022 | 6.4 | Increasing demand for fresh and packaged food delivery |
| 2023 | 7.2 | Government incentives for digital retail adoption and logistics support |
| 2024 | 7.8 | Growing preference for convenience shopping and subscription-based services |
Canada Online Grocery Market report thoroughly covers the market by product types and online platforms. The market report provides an unbiased and detailed analysis of ongoing market trends, opportunities/high growth areas, and market drivers, which would help stakeholders devise and align their market strategies according to the current and future market dynamics.
| Report Name | Canada Online Grocery Market |
| Forecast period | 2026-2032 |
| CAGR | 8.1% |
| Growing Sector | Growing Sector E-commerce |
The Canada Online Grocery Market is expected to grow strongly during the forecast period. Growth is driven by rising consumer preference for convenience and doorstep delivery of groceries, alongside increasing penetration of smartphones and high-speed internet. Government initiatives promoting digital retail infrastructure and supporting cold-chain logistics further strengthen market development. Urbanization, higher disposable income, and lifestyle changes are also boosting the adoption of online grocery platforms across Canada, encouraging both app -based and web-based solutions.
Below mentioned some growth drivers and their impact on market dynamics:
| Drivers | Primary Segments Affected | Why It Matters |
| Expansion of App-based Platforms | App-based Platforms | Improves accessibility |
| Increased Internet Penetration | Web-based Platforms | Expands user base |
| Rising Demand for Fresh Food | Fruits & Vegetables, Dairy Products | Enhances consumption |
| Government Digital Initiatives | Logistics & Delivery Services | Supports infrastructure |
| Subscription Services & Loyalty Programs | All Product Categories | Boosts repeat purchases |
The Canada Online Grocery Market is projected to witness robust growth, with a CAGR of 8.1% during the forecast period of 2026–2032. The Canada Online Grocery Market is driven by rising consumer preference for convenience and time-saving shopping, which boosts demand for app-based and web-based platforms. Expansion of e-commerce infrastructure and increasing smartphone penetration enhance accessibility and ease of ordering. Government programs that promote digital retail and cold-chain logistics are additionally making the market stronger. On top of that, the increasing need for fresh and packed food, along with the creation of subscription services and loyalty schemes, are factors that co-operate to increase the number of consumers making repeat purchases and contributing to market growth.
Below mentioned are some major restraints and their influence on market dynamics:
| Restraints | Primary Segments Affected | What This Means |
| High Delivery Costs | All Platforms | Increases end-user price |
| Limited Cold-chain Infrastructure | Perishable Products | Restricts fresh produce delivery |
| Consumer Trust & Data Security | App & Web Platforms | Limits adoption |
| Regulatory Compliance | Logistics & Food Safety | Adds operational costs |
| Competition from Offline Retail | All Segments | Reduces market share |
The Canadian Online Grocery Market has to deal with a major problem of high delivery costs and delivery difficulties. Also, there is a lack of cold-chain infrastructure for perishable items, which may result in a decrease in consumer satisfaction due to un-freshness. Consumers are not fully trusting digital platforms and that is mainly because of their privacy and online payment fears. Furthermore, the regulatory requirements regarding food safety and local logistics compliance add to the operational costs. At the same time, the competition from established offline grocery chains remains a major hurdle for new players and smaller e-commerce platforms.
Some major trends contributing to the development of the Canada Online Grocery Market Growth are:
Here are some investment opportunities in the Canada Online Grocery Industry:
Here are some top companies contributing to Canada Online Grocery Market Share:
| Company Name | Loblaw Companies Ltd. |
|---|---|
| Established Year | 1919 |
| Headquarters | Brampton, Canada |
| Official Website | Click Here |
Loblaw Companies Ltd. is a leading online grocery provider in Canada, offering a wide range of products through its PC Express online platform. The company focuses on delivery efficiency, product variety, and digital innovation to strengthen its market position.
| Company Name | Metro Inc. |
|---|---|
| Established Year | 1947 |
| Headquarters | Montreal, Canada |
| Official Website | Click Here |
Metro Inc. operates both app-based and web-based grocery platforms, providing fresh and packaged products. The company emphasizes rapid delivery, loyalty programs, and regional supply chain optimization to enhance consumer experience.
| Company Name | Sobeys Inc. |
|---|---|
| Established Year | 1907 |
| Headquarters | Stellarton, Canada |
| Official Website | Click Here |
Sobeys Inc. is a prominent grocery retailer leveraging online ordering platforms to expand its reach. The company focuses on app development, same-day delivery, and curated product assortments for urban consumers.
| Company Name | Walmart Canada |
|---|---|
| Established Year | 1994 |
| Headquarters | Mississauga, Canada |
| Official Website | Click Here |
Walmart Canada offers an extensive online grocery platform, integrating web-based and mobile app services. The company focuses on price competitiveness, rapid delivery, and broad product availability to capture market share.
| Company Name | Amazon Fresh Canada |
|---|---|
| Established Year | 2016 |
| Headquarters | Vancouver, Canada |
| Official Website | Click Here |
Amazon Fresh Canada provides web and app-based grocery delivery, emphasizing convenience, subscription services, and fresh product availability. The company leverages its global logistics network to strengthen market penetration.
According to Canadian government data, the Canada Online Grocery Market is regulated through a combination of federal and provincial frameworks governing food safety, labeling, and e-commerce operations. Health Canada oversees food safety standards and product compliance, while provincial authorities regulate retail operations, licensing, and delivery services. In addition, government-backed initiatives such as funding for cold-chain infrastructure, digital retail adoption, and supply chain modernization are aimed at strengthening online grocery capabilities, enhancing logistics efficiency, and ensuring the delivery of safe, high-quality products to consumers across the country.
The future outlook for the Canada Online Grocery Market is highly positive, supported by the growing adoption of digital grocery platforms and the rapid expansion of home delivery services. Increased smartphone penetration, user-friendly mobile and web platforms, government support for cold-chain logistics, and the rising popularity of subscription-based grocery models are key growth drivers. Furthermore, urbanization, rising disposable incomes, and changing consumer lifestyles that favor convenience and time-saving shopping solutions are expected to fuel market growth throughout the forecast period.
The report offers a comprehensive study of the following market segments and their leading categories.
According to Guneet Kaur, Senior Research Analyst, 6Wresearch, fruits and vegetables dominate the Canada Online Grocery Market due to their high daily consumption and increasing consumer preference for fresh produce delivered to their homes. The demand for convenience, quality assurance, and faster delivery has made this segment the largest contributor to overall sales volume.
App-based platforms lead the market owing to their ease of accessibility, superior user interfaces, personalized recommendations, and integrated digital payment options. These platforms enable seamless grocery ordering, subscription management, and quicker deliveries, making them more popular than web-based platforms among Canadian consumers.
The report subsequently covers the market by following segments and subsegments.
| 1 Executive Summary |
| 2 Introduction |
| 2.1 Key Highlights of the Report |
| 2.2 Report Description |
| 2.3 Market Scope & Segmentation |
| 2.4 Research Methodology |
| 2.5 Assumptions |
| 3 Canada Online Grocery Market Overview |
| 3.1 Canada Country Macro Economic Indicators |
| 3.2 Canada Online Grocery Market Revenues & Volume, 2022 & 2032F |
| 3.3 Canada Online Grocery Market - Industry Life Cycle |
| 3.4 Canada Online Grocery Market - Porter's Five Forces |
| 3.5 Canada Online Grocery Market Revenues & Volume Share, By Product Type, 2022 & 2032F |
| 3.6 Canada Online Grocery Market Revenues & Volume Share, By Platform, 2022 & 2032F |
| 4 Canada Online Grocery Market Dynamics |
| 4.1 Impact Analysis |
| 4.2 Market Drivers |
| 4.2.1 Increasing internet penetration and smartphone usage in Canada |
| 4.2.2 Changing consumer lifestyles and preferences towards convenience and time-saving options |
| 4.2.3 Growing demand for fresh and organic products online |
| 4.3 Market Restraints |
| 4.3.1 Limited infrastructure for last-mile delivery in some regions of Canada |
| 4.3.2 Concerns over product quality and freshness in online grocery shopping |
| 4.3.3 Strong competition from traditional brick-and-mortar grocery stores |
| 5 Canada Online Grocery Market Trends |
| 6 Canada Online Grocery Market Segmentations |
| 6.1 Canada Online Grocery Market, By Product Type |
| 6.1.1 Overview and Analysis |
| 6.1.2 Canada Online Grocery Market Revenues & Volume, By Food Grains, 2022-2032F |
| 6.1.3 Canada Online Grocery Market Revenues & Volume, By Bread, Bakery and Dairy Products, 2022-2032F |
| 6.1.5 Canada Online Grocery Market Revenues & Volume, By Personal Care, 2022-2032F |
| 6.1.6 Canada Online Grocery Market Revenues & Volume, By Dry and Baking Products, 2022-2032F |
| 6.1.7 Canada Online Grocery Market Revenues & Volume, By Household Products, 2022-2032F |
| 6.1.9 Canada Online Grocery Market Revenues & Volume, By Others, 2022-2032F |
| 6.1.10 Canada Online Grocery Market Revenues & Volume, By Others, 2022-2032F |
| 6.2 Canada Online Grocery Market, By Platform |
| 6.2.1 Overview and Analysis |
| 6.2.2 Canada Online Grocery Market Revenues & Volume, By App-based, 2022-2032F |
| 6.2.3 Canada Online Grocery Market Revenues & Volume, By Web-based, 2022-2032F |
| 7 Canada Online Grocery Market Import-Export Trade Statistics |
| 7.1 Canada Online Grocery Market Export to Major Countries |
| 7.2 Canada Online Grocery Market Imports from Major Countries |
| 8 Canada Online Grocery Market Key Performance Indicators |
| 8.1 Customer retention rate |
| 8.2 Average order value |
| 8.3 Website/app traffic conversion rate |
| 8.4 Customer satisfaction scores |
| 8.5 Percentage of repeat purchases |
| 9 Canada Online Grocery Market - Opportunity Assessment |
| 9.1 Canada Online Grocery Market Opportunity Assessment, By Product Type, 2022 & 2032F |
| 9.2 Canada Online Grocery Market Opportunity Assessment, By Platform, 2022 & 2032F |
| 10 Canada Online Grocery Market - Competitive Landscape |
| 10.1 Canada Online Grocery Market Revenue Share, By Companies, 2022-2032F |
| 10.2 Canada Online Grocery Market Competitive Benchmarking, By Operating and Technical Parameters |
| 11 Company Profiles |
| 12 Recommendations |
| 13 Disclaimer |