Product Code: ETC10209550 | Publication Date: Apr 2025 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | No. of Pages: 65 | No. of Figures: 34 | No. of Tables: 19 | |
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Canada Programmatic Advertisement Market Overview |
3.1 Canada Country Macro Economic Indicators |
3.2 Canada Programmatic Advertisement Market Revenues & Volume, 2021 & 2031F |
3.3 Canada Programmatic Advertisement Market - Industry Life Cycle |
3.4 Canada Programmatic Advertisement Market - Porter's Five Forces |
3.5 Canada Programmatic Advertisement Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Canada Programmatic Advertisement Market Revenues & Volume Share, By Platform, 2021 & 2031F |
3.7 Canada Programmatic Advertisement Market Revenues & Volume Share, By Targeting Method, 2021 & 2031F |
3.8 Canada Programmatic Advertisement Market Revenues & Volume Share, By Features, 2021 & 2031F |
3.9 Canada Programmatic Advertisement Market Revenues & Volume Share, By End Use, 2021 & 2031F |
4 Canada Programmatic Advertisement Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing internet and smartphone penetration rates in Canada |
4.2.2 Growth of digital advertising spending in Canada |
4.2.3 Shift towards personalized and targeted advertising strategies |
4.2.4 Advancements in data analytics and AI technologies for ad targeting |
4.3 Market Restraints |
4.3.1 Concerns over data privacy regulations impacting ad targeting capabilities |
4.3.2 Ad fraud and brand safety issues in programmatic advertising |
4.3.3 Competition from traditional advertising channels |
4.3.4 Economic downturn affecting advertising budgets |
5 Canada Programmatic Advertisement Market Trends |
6 Canada Programmatic Advertisement Market, By Types |
6.1 Canada Programmatic Advertisement Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Canada Programmatic Advertisement Market Revenues & Volume, By Type, 2021 - 2031F |
6.1.3 Canada Programmatic Advertisement Market Revenues & Volume, By Real-time Bidding, 2021 - 2031F |
6.1.4 Canada Programmatic Advertisement Market Revenues & Volume, By Private Marketplace, 2021 - 2031F |
6.1.5 Canada Programmatic Advertisement Market Revenues & Volume, By Programmatic Direct, 2021 - 2031F |
6.1.6 Canada Programmatic Advertisement Market Revenues & Volume, By Open Auction, 2021 - 2031F |
6.2 Canada Programmatic Advertisement Market, By Platform |
6.2.1 Overview and Analysis |
6.2.2 Canada Programmatic Advertisement Market Revenues & Volume, By Mobile, 2021 - 2031F |
6.2.3 Canada Programmatic Advertisement Market Revenues & Volume, By Web, 2021 - 2031F |
6.2.4 Canada Programmatic Advertisement Market Revenues & Volume, By Social Media, 2021 - 2031F |
6.2.5 Canada Programmatic Advertisement Market Revenues & Volume, By Video, 2021 - 2031F |
6.3 Canada Programmatic Advertisement Market, By Targeting Method |
6.3.1 Overview and Analysis |
6.3.2 Canada Programmatic Advertisement Market Revenues & Volume, By Behavioral Targeting, 2021 - 2031F |
6.3.3 Canada Programmatic Advertisement Market Revenues & Volume, By Demographic Targeting, 2021 - 2031F |
6.3.4 Canada Programmatic Advertisement Market Revenues & Volume, By Contextual Targeting, 2021 - 2031F |
6.3.5 Canada Programmatic Advertisement Market Revenues & Volume, By Location-based, 2021 - 2031F |
6.4 Canada Programmatic Advertisement Market, By Features |
6.4.1 Overview and Analysis |
6.4.2 Canada Programmatic Advertisement Market Revenues & Volume, By AI Optimization, 2021 - 2031F |
6.4.3 Canada Programmatic Advertisement Market Revenues & Volume, By Automated Bidding, 2021 - 2031F |
6.4.4 Canada Programmatic Advertisement Market Revenues & Volume, By Data Analytics, 2021 - 2031F |
6.4.5 Canada Programmatic Advertisement Market Revenues & Volume, By Cross-platform, 2021 - 2031F |
6.5 Canada Programmatic Advertisement Market, By End Use |
6.5.1 Overview and Analysis |
6.5.2 Canada Programmatic Advertisement Market Revenues & Volume, By Digital Advertising, 2021 - 2031F |
6.5.3 Canada Programmatic Advertisement Market Revenues & Volume, By E-commerce, 2021 - 2031F |
6.5.4 Canada Programmatic Advertisement Market Revenues & Volume, By Media Agencies, 2021 - 2031F |
6.5.5 Canada Programmatic Advertisement Market Revenues & Volume, By Streaming Services, 2021 - 2031F |
7 Canada Programmatic Advertisement Market Import-Export Trade Statistics |
7.1 Canada Programmatic Advertisement Market Export to Major Countries |
7.2 Canada Programmatic Advertisement Market Imports from Major Countries |
8 Canada Programmatic Advertisement Market Key Performance Indicators |
8.1 Click-through rate (CTR) for programmatic ads |
8.2 Cost per mille (CPM) for programmatic advertising campaigns |
8.3 Return on Ad Spend (ROAS) for programmatic campaigns |
8.4 Programmatic ad viewability rates |
8.5 Frequency of ad blocking on programmatic ads |
9 Canada Programmatic Advertisement Market - Opportunity Assessment |
9.1 Canada Programmatic Advertisement Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Canada Programmatic Advertisement Market Opportunity Assessment, By Platform, 2021 & 2031F |
9.3 Canada Programmatic Advertisement Market Opportunity Assessment, By Targeting Method, 2021 & 2031F |
9.4 Canada Programmatic Advertisement Market Opportunity Assessment, By Features, 2021 & 2031F |
9.5 Canada Programmatic Advertisement Market Opportunity Assessment, By End Use, 2021 & 2031F |
10 Canada Programmatic Advertisement Market - Competitive Landscape |
10.1 Canada Programmatic Advertisement Market Revenue Share, By Companies, 2024 |
10.2 Canada Programmatic Advertisement Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |