Product Code: ETC11373381 | Publication Date: Apr 2025 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | No. of Pages: 65 | No. of Figures: 34 | No. of Tables: 19 | |
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 China Adtech Market Overview |
3.1 China Country Macro Economic Indicators |
3.2 China Adtech Market Revenues & Volume, 2021 & 2031F |
3.3 China Adtech Market - Industry Life Cycle |
3.4 China Adtech Market - Porter's Five Forces |
3.5 China Adtech Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 China Adtech Market Revenues & Volume Share, By End User, 2021 & 2031F |
4 China Adtech Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing digital advertising spending in China |
4.2.2 Growing adoption of programmatic advertising |
4.2.3 Technological advancements in adtech solutions |
4.2.4 Rising internet penetration and smartphone usage |
4.2.5 Government initiatives supporting digital transformation |
4.3 Market Restraints |
4.3.1 Data privacy concerns and regulations |
4.3.2 Competition from traditional advertising channels |
4.3.3 Ad fraud and lack of transparency in the adtech ecosystem |
4.3.4 Economic uncertainties impacting advertising budgets |
4.3.5 Fragmented market with diverse consumer preferences and behaviors |
5 China Adtech Market Trends |
6 China Adtech Market, By Types |
6.1 China Adtech Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 China Adtech Market Revenues & Volume, By Type, 2021 - 2031F |
6.1.3 China Adtech Market Revenues & Volume, By Display Advertising, 2021 - 2031F |
6.1.4 China Adtech Market Revenues & Volume, By Search Advertising, 2021 - 2031F |
6.1.5 China Adtech Market Revenues & Volume, By Social Media Advertising, 2021 - 2031F |
6.1.6 China Adtech Market Revenues & Volume, By Others, 2021 - 2031F |
6.2 China Adtech Market, By End User |
6.2.1 Overview and Analysis |
6.2.2 China Adtech Market Revenues & Volume, By Retail, 2021 - 2031F |
6.2.3 China Adtech Market Revenues & Volume, By Automotive, 2021 - 2031F |
6.2.4 China Adtech Market Revenues & Volume, By Healthcare, 2021 - 2031F |
6.2.5 China Adtech Market Revenues & Volume, By BFSI, 2021 - 2031F |
6.2.6 China Adtech Market Revenues & Volume, By Others, 2021 - 2031F |
7 China Adtech Market Import-Export Trade Statistics |
7.1 China Adtech Market Export to Major Countries |
7.2 China Adtech Market Imports from Major Countries |
8 China Adtech Market Key Performance Indicators |
8.1 Click-through rates (CTR) on digital ads |
8.2 Cost per mille (CPM) for programmatic advertising |
8.3 Return on Ad Spend (ROAS) for ad campaigns |
8.4 Customer acquisition cost (CAC) for digital channels |
8.5 Ad viewability rates and completion rates |
9 China Adtech Market - Opportunity Assessment |
9.1 China Adtech Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 China Adtech Market Opportunity Assessment, By End User, 2021 & 2031F |
10 China Adtech Market - Competitive Landscape |
10.1 China Adtech Market Revenue Share, By Companies, 2024 |
10.2 China Adtech Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |