| Product Code: ETC11373381 | Publication Date: Apr 2025 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Bhawna Singh | No. of Pages: 65 | No. of Figures: 34 | No. of Tables: 19 |
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 China Adtech Market Overview |
3.1 China Country Macro Economic Indicators |
3.2 China Adtech Market Revenues & Volume, 2021 & 2031F |
3.3 China Adtech Market - Industry Life Cycle |
3.4 China Adtech Market - Porter's Five Forces |
3.5 China Adtech Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 China Adtech Market Revenues & Volume Share, By End User, 2021 & 2031F |
4 China Adtech Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing digital advertising spending in China |
4.2.2 Growing adoption of programmatic advertising |
4.2.3 Technological advancements in adtech solutions |
4.2.4 Rising internet penetration and smartphone usage |
4.2.5 Government initiatives supporting digital transformation |
4.3 Market Restraints |
4.3.1 Data privacy concerns and regulations |
4.3.2 Competition from traditional advertising channels |
4.3.3 Ad fraud and lack of transparency in the adtech ecosystem |
4.3.4 Economic uncertainties impacting advertising budgets |
4.3.5 Fragmented market with diverse consumer preferences and behaviors |
5 China Adtech Market Trends |
6 China Adtech Market, By Types |
6.1 China Adtech Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 China Adtech Market Revenues & Volume, By Type, 2021 - 2031F |
6.1.3 China Adtech Market Revenues & Volume, By Display Advertising, 2021 - 2031F |
6.1.4 China Adtech Market Revenues & Volume, By Search Advertising, 2021 - 2031F |
6.1.5 China Adtech Market Revenues & Volume, By Social Media Advertising, 2021 - 2031F |
6.1.6 China Adtech Market Revenues & Volume, By Others, 2021 - 2031F |
6.2 China Adtech Market, By End User |
6.2.1 Overview and Analysis |
6.2.2 China Adtech Market Revenues & Volume, By Retail, 2021 - 2031F |
6.2.3 China Adtech Market Revenues & Volume, By Automotive, 2021 - 2031F |
6.2.4 China Adtech Market Revenues & Volume, By Healthcare, 2021 - 2031F |
6.2.5 China Adtech Market Revenues & Volume, By BFSI, 2021 - 2031F |
6.2.6 China Adtech Market Revenues & Volume, By Others, 2021 - 2031F |
7 China Adtech Market Import-Export Trade Statistics |
7.1 China Adtech Market Export to Major Countries |
7.2 China Adtech Market Imports from Major Countries |
8 China Adtech Market Key Performance Indicators |
8.1 Click-through rates (CTR) on digital ads |
8.2 Cost per mille (CPM) for programmatic advertising |
8.3 Return on Ad Spend (ROAS) for ad campaigns |
8.4 Customer acquisition cost (CAC) for digital channels |
8.5 Ad viewability rates and completion rates |
9 China Adtech Market - Opportunity Assessment |
9.1 China Adtech Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 China Adtech Market Opportunity Assessment, By End User, 2021 & 2031F |
10 China Adtech Market - Competitive Landscape |
10.1 China Adtech Market Revenue Share, By Companies, 2024 |
10.2 China Adtech Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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