Market Forecast By Product Types (Mink, Fleece, Cotton, Polyester, Others), By Applications (Household, Commercial), By Distribution Channel (Hypermarkets & Supermarkets, Convenience Stores, Online) And Competitive Landscape
| Product Code: ETC072760 | Publication Date: Jun 2021 | Updated Date: Sep 2025 | Product Type: Report | |
| Publisher: 6Wresearch | Author: Vasudha | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 |
The China Blanket Market could see a tapering of growth rates over 2025 to 2029. Beginning strongly at 8.89% in 2025, growth softens to 6.67% in 2029.

| Report Name | China Blanket Market |
| Forecast Period | 2025–2029 |
| CAGR | 6.67% |
| Growing Sector | Household |
The China Blanket Market report thoroughly covers the market by product type, applications, and distribution channel. The market report provides an unbiased and detailed analysis of the ongoing market trends, opportunities/high growth areas, and market drivers which would help stakeholders to devise and align their market strategies according to the current and future market dynamics.
China Blanket Market is witnessing robust growth due to increasing consumer preference for home comfort products and evolving lifestyle standards. Additionally, rising demand during winter seasons and gift-giving festivals is significantly contributing to market expansion. Rising household incomes and consumer inclination toward designer and multi-purpose blankets are further propelling China Blanket Market Growth. The rise of export demand and large-scale domestic production capacities make China a critical hub in the global blanket supply chain.
The China Blanket Market is projected to grow steadily, growing at a growth rate (CAGR) of 6.67% during the forecast period 2025–2029. Multiple drivers are bolstering China Blanket Market Revenue including urbanization, growing e-commerce adoption, and an increase in the number of single-person households. Consumers are also leaning toward premium, anti-allergy, and thermal-regulating blanket materials. Rising interest in energy-saving solutions like heated blankets during colder months is impacting buying patterns. In addition, China’s robust textile manufacturing base and favorable trade conditions are strengthening local production while promoting the export of various types of blankets to international markets.
Significant growth marks the China Blanket Industry, yet it deals with issues such as rising raw material expenses, especially cotton and synthetics. The market faces increased environmental focus regarding textile waste and manufacturing emissions. Seasonal demand fluctuations also disrupt production planning and stock management. Ongoing price competition from budget regional suppliers and counterfeit products in online marketplaces present ongoing challenges to quality assurance and consumer brand trust.
The China Blanket Market is growing with new trends like eco-friendly and recyclable materials, smart textiles in heated blankets, and advancements in breathable, moisture-wicking fabrics. Collaborations with influencers and expanding designer blanket lines are boosting consumer interaction. AI-driven demand forecasting assists manufacturers in optimizing inventory. Additionally, rising interest in multifunctional blankets, including weighted and travel varieties, is broadening product options in both retail and online stores.
China Blanket Industry offers key investment avenues such as sustainable fiber technology, domestic automation of production lines, and development of regional manufacturing hubs closer to Tier-2 and Tier-3 cities. Investment in R&D to develop antimicrobial and skin-sensitive fabrics is another growth lever. Venture capital firms are backing local startups focused on luxury, health-focused, or personalized blanket offerings. Export-driven manufacturers are exploring new entry approaches into markets across Europe, the Middle East, and Southeast Asia.
The China Blanket Market Share is dominated by local and international players focusing on material innovation, brand recognition, and price competitiveness. Major companies include Luolai Home Textile, Fuanna, Veken Elite, Beyond Home Textile, and Mercury Home. Additionally, emerging brands are using digital marketing and influencer collaborations to target younger audiences. Private labels under e-commerce platforms like JD.com and Alibaba are also increasing market share through flash sales and bundled discount offers.
According to Chinese government data, it is enabling strict product safety standards through GB/T national textile regulations and encouraging use of environmentally friendly dyes and manufacturing practices. Policies under the "Green Textile Development Plan" aim to reduce carbon emissions in textile manufacturing. For instance, Zhejiang Province launched a textile recycling program, urging blanket manufacturers to adopt circular economy practices. The Ministry of Commerce is also regulating quality certification for export-bound blankets to ensure international compliance.
The China Blanket Market is projected to grow steadily, supported by innovations in textile technology and shifting consumer tastes. Growing urban populations and increased middle-class income will drive demand for blankets that are both stylish and functional. Upcoming trends include AI-powered personalization, blockchain-based textile traceability, and automation in stitching and packaging. With smart home systems expanding, smart temperature-regulating blankets are set to become more popular in urban households.
The report offers a comprehensive study of the subsequent market segments and their leading categories.
According to Guneet Kaur, Senior Research Analyst, 6Wresearch, Mink blankets are dominating the product type segment due to their luxurious texture, vibrant patterns, and strong presence in the premium and gifting market. These blankets offer excellent warmth, are soft to the touch, and are viewed as status items in many regions.
The household segment dominates the China Blanket Market owing to the increasing demand for bedding essentials, decorative throws, and season-specific thermal blankets. Rapid urban housing expansion, nuclear family setups, and lifestyle upgrades have created higher frequency in blanket purchases for bedrooms and living spaces.
Online distribution channels are dominating the market as digital platforms like JD.com, Alibaba, and Taobao are offering an expansive range of blanket products with detailed reviews, seasonal promotions, and return policies. Consumers are drawn toward the convenience, custom sizing, and doorstep delivery features of online shopping.
The market report provides a detailed analysis of the following market segments:
| 1 Executive Summary |
| 2 Introduction |
| 2.1 Key Highlights of the Report |
| 2.2 Report Description |
| 2.3 Market Scope & Segmentation |
| 2.4 Research Methodology |
| 2.5 Assumptions |
| 3 China Blanket Market Overview |
| 3.1 China Country Macro Economic Indicators |
| 3.2 China Blanket Market Revenues & Volume, 2019 - 2029F |
| 3.3 China Blanket Market - Industry Life Cycle |
| 3.4 China Blanket Market - Porter's Five Forces |
| 3.5 China Blanket Market Revenues & Volume Share, By Product Types, 2019 - 2029F |
| 3.6 China Blanket Market Revenues & Volume Share, By Applications, 2019 - 2029F |
| 3.7 China Blanket Market Revenues & Volume Share, By Distribution Channel, 2019 - 2029F |
| 4 China Blanket Market Dynamics |
| 4.1 Impact Analysis |
| 4.2 Market Drivers |
| 4.2.1 Increasing disposable income of consumers in China, leading to higher purchasing power for blankets. |
| 4.2.2 Growing awareness about the importance of quality sleep and the role of blankets in improving sleep quality. |
| 4.2.3 Rising demand for customized and aesthetically pleasing blankets, driven by changing consumer preferences. |
| 4.3 Market Restraints |
| 4.3.1 Intense competition in the China blanket market leading to price wars and margin pressures. |
| 4.3.2 Fluctuating raw material prices, such as cotton and wool, impacting production costs for blanket manufacturers. |
| 4.3.3 Economic uncertainties and trade tensions affecting consumer spending patterns on non-essential items like blankets. |
| 5 China Blanket Market Trends |
| 6 China Blanket Market, By Types |
| 6.1 China Blanket Market, By Product Types |
| 6.1.1 Overview and Analysis |
| 6.1.2 China Blanket Market Revenues & Volume, By Product Types, 2019 - 2029F |
| 6.1.3 China Blanket Market Revenues & Volume, By Mink, 2019 - 2029F |
| 6.1.4 China Blanket Market Revenues & Volume, By Fleece, 2019 - 2029F |
| 6.1.5 China Blanket Market Revenues & Volume, By Cotton, 2019 - 2029F |
| 6.1.6 China Blanket Market Revenues & Volume, By Polyester, 2019 - 2029F |
| 6.1.7 China Blanket Market Revenues & Volume, By Others, 2019 - 2029F |
| 6.2 China Blanket Market, By Applications |
| 6.2.1 Overview and Analysis |
| 6.2.2 China Blanket Market Revenues & Volume, By Household, 2019 - 2029F |
| 6.2.3 China Blanket Market Revenues & Volume, By Commercial, 2019 - 2029F |
| 6.3 China Blanket Market, By Distribution Channel |
| 6.3.1 Overview and Analysis |
| 6.3.2 China Blanket Market Revenues & Volume, By Hypermarkets & Supermarkets, 2019 - 2029F |
| 6.3.3 China Blanket Market Revenues & Volume, By Convenience Stores, 2019 - 2029F |
| 6.3.4 China Blanket Market Revenues & Volume, By Online, 2019 - 2029F |
| 7 China Blanket Market Import-Export Trade Statistics |
| 7.1 China Blanket Market Export to Major Countries |
| 7.2 China Blanket Market Imports from Major Countries |
| 8 China Blanket Market Key Performance Indicators |
| 8.1 Average selling price (ASP) of blankets in the China market, indicating the willingness of consumers to pay for higher-quality or premium blankets. |
| 8.2 Number of online searches or social media mentions related to blankets, reflecting the level of consumer interest and engagement in the market. |
| 8.3 Percentage of repeat customers or customer retention rate for blanket brands, showcasing brand loyalty and satisfaction levels among consumers. |
| 9 China Blanket Market - Opportunity Assessment |
| 9.1 China Blanket Market Opportunity Assessment, By Product Types, 2019 - 2029F |
| 9.2 China Blanket Market Opportunity Assessment, By Applications, 2019 - 2029F |
| 9.3 China Blanket Market Opportunity Assessment, By Distribution Channel, 2019 - 2029F |
| 10 China Blanket Market - Competitive Landscape |
| 10.1 China Blanket Market Revenue Share, By Companies, 2024 |
| 10.2 China Blanket Market Competitive Benchmarking, By Operating and Technical Parameters |
| 11 Company Profiles |
| 12 Recommendations |
| 13 Disclaimer |