| Product Code: ETC11987589 | Publication Date: Apr 2025 | Updated Date: Apr 2026 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Sachin Kumar Rai | No. of Pages: 65 | No. of Figures: 34 | No. of Tables: 19 |
The deodorant and antiperspirants import market in China saw a shift in concentration levels from high to moderate in 2024, with top exporting countries being Italy, UK, Japan, USA, and Metropolitan France. The industry experienced a significant decline with a CAGR of -24.62% from 2020 to 2024. Furthermore, the growth rate plummeted by -49.42% from 2023 to 2024. This indicates a challenging market environment for deodorant and antiperspirant imports in China, highlighting the need for strategic adjustments and market analysis for industry players to navigate these changing dynamics.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 China Deodorant and Antiperspirants Market Overview |
3.1 China Country Macro Economic Indicators |
3.2 China Deodorant and Antiperspirants Market Revenues & Volume, 2022 & 2032F |
3.3 China Deodorant and Antiperspirants Market - Industry Life Cycle |
3.4 China Deodorant and Antiperspirants Market - Porter's Five Forces |
3.5 China Deodorant and Antiperspirants Market Revenues & Volume Share, By Type, 2022 & 2032F |
3.6 China Deodorant and Antiperspirants Market Revenues & Volume Share, By Application, 2022 & 2032F |
3.7 China Deodorant and Antiperspirants Market Revenues & Volume Share, By End User, 2022 & 2032F |
4 China Deodorant and Antiperspirants Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing awareness about personal hygiene and grooming among Chinese consumers |
4.2.2 Rising disposable income leading to higher spending on personal care products |
4.2.3 Growing urbanization and changing lifestyles driving demand for deodorants and antiperspirants |
4.3 Market Restraints |
4.3.1 Cultural preferences favoring natural remedies over synthetic products |
4.3.2 Presence of counterfeit products impacting consumer trust and market growth |
4.3.3 Intense competition among existing market players leading to pricing pressures |
5 China Deodorant and Antiperspirants Market Trends |
6 China Deodorant and Antiperspirants Market, By Types |
6.1 China Deodorant and Antiperspirants Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 China Deodorant and Antiperspirants Market Revenues & Volume, By Type, 2022 - 2032F |
6.1.3 China Deodorant and Antiperspirants Market Revenues & Volume, By Stick Deodorants, 2022 - 2032F |
6.1.4 China Deodorant and Antiperspirants Market Revenues & Volume, By Roll-On Deodorants, 2022 - 2032F |
6.1.5 China Deodorant and Antiperspirants Market Revenues & Volume, By Spray Deodorants, 2022 - 2032F |
6.1.6 China Deodorant and Antiperspirants Market Revenues & Volume, By Cream-Based Deodorants, 2022 - 2032F |
6.2 China Deodorant and Antiperspirants Market, By Application |
6.2.1 Overview and Analysis |
6.2.2 China Deodorant and Antiperspirants Market Revenues & Volume, By Personal Use, 2022 - 2032F |
6.2.3 China Deodorant and Antiperspirants Market Revenues & Volume, By Sports and Fitness, 2022 - 2032F |
6.2.4 China Deodorant and Antiperspirants Market Revenues & Volume, By Medical Use, 2022 - 2032F |
6.2.5 China Deodorant and Antiperspirants Market Revenues & Volume, By Travel Essentials, 2022 - 2032F |
6.3 China Deodorant and Antiperspirants Market, By End User |
6.3.1 Overview and Analysis |
6.3.2 China Deodorant and Antiperspirants Market Revenues & Volume, By Retail Consumers, 2022 - 2032F |
6.3.3 China Deodorant and Antiperspirants Market Revenues & Volume, By Beauty Salons, 2022 - 2032F |
6.3.4 China Deodorant and Antiperspirants Market Revenues & Volume, By Pharmaceuticals, 2022 - 2032F |
6.3.5 China Deodorant and Antiperspirants Market Revenues & Volume, By E-Commerce Platforms, 2022 - 2032F |
7 China Deodorant and Antiperspirants Market Import-Export Trade Statistics |
7.1 China Deodorant and Antiperspirants Market Export to Major Countries |
7.2 China Deodorant and Antiperspirants Market Imports from Major Countries |
8 China Deodorant and Antiperspirants Market Key Performance Indicators |
8.1 Consumer engagement on social media platforms for deodorant and antiperspirant brands |
8.2 Number of new product launches and innovations in the market |
8.3 Growth in the number of retail outlets stocking deodorant and antiperspirant products |
9 China Deodorant and Antiperspirants Market - Opportunity Assessment |
9.1 China Deodorant and Antiperspirants Market Opportunity Assessment, By Type, 2022 & 2032F |
9.2 China Deodorant and Antiperspirants Market Opportunity Assessment, By Application, 2022 & 2032F |
9.3 China Deodorant and Antiperspirants Market Opportunity Assessment, By End User, 2022 & 2032F |
10 China Deodorant and Antiperspirants Market - Competitive Landscape |
10.1 China Deodorant and Antiperspirants Market Revenue Share, By Companies, 2025 |
10.2 China Deodorant and Antiperspirants Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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