Market Forecast By Fish Type (Inland Fishes, Marine Fishes, Shrimps, Scampi), By Product Type (Fresh, Frozen, Canned, Others), By Distribution Channel (Retail, Institutional), By Sector (Organised, Unorganised) And Competitive Landscape
| Product Code: ETC292341 | Publication Date: Aug 2022 | Updated Date: Oct 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Vasudha | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
According to 6Wresearch internal database and industry insights, the China Fish Market is projected to grow at a compound annual growth rate (CAGR) of 5.2% during the forecast period (2025–2031).
| Report Name | China Fish Market |
| Forecast period | 2025-2031 |
| CAGR | 5.2% |
| Growing Sector | Aquaculture & Seafood Processing |
The China Fish Market report thoroughly covers the market by fish type, product type, distribution channel, and sector. The report provides an unbiased and detailed analysis of ongoing market trends, high-growth opportunities, and market drivers, helping stakeholders devise and align their strategies with current and future market dynamics.
The China Fish Market is poised for robust growth driven by increasing domestic seafood consumption, the rapid expansion of aquaculture, and a growing focus on health-conscious eating habits. Fish and seafood—being key protein sources—are witnessing rising demand across both urban and rural populations.
Investments in advanced fish farming, cold chain infrastructure, and retail distribution are accelerating market growth. Additionally, strong export opportunities, especially to neighboring Asian countries, are positioning China as a key global seafood leader.
Below are some of the most prominent drivers and their influence on market dynamics:
| Driver | Primary Segments Affected | Why it matters (evidence) |
| Rising Domestic Consumption | Fresh & Frozen Fish; Retail & Institutional | Increasing health awareness and preference for protein-rich diets are driving demand for both fresh and processed fish products. |
| Expansion of Aquaculture | Inland Fishes & Shrimps; Organised Sector | The expansion of large-scale fish farms and advancements in breeding techniques are increasing production output. |
| Cold Chain Infrastructure | Frozen & Canned Products; Retail | Investments in refrigerated transportation and storage systems maintain product freshness and facilitate broader distribution in regions. |
| Export Opportunities | Marine Fishes & Shrimps; Organised Sector | China seafood exports to Asia and Europe are rising due to growing global demand for fish and seafood products. |
| Government Support | All Fish Types; Organised Sector | Policies promoting sustainable aquaculture and environmental protection increase industry efficiency and market credibility. |
China Fish Market size is projected to grow at the CAGR of 5.2% during the forecast period of 2025-2031. The China Fish Industry is driven by rising domestic consumption of seafood, as fish is a key source of protein in the diet. The expansion of aquaculture production, supported by technological advancements, increases supply and efficiency. Furthermore, investments in cold chain logistics and retail distribution networks are improving accessibility and freshness. Rising health-conscious dietary trends further boost seafood demand. Furthermore, export opportunities, particularly to neighboring Asian countries, enhance China position as a leading player in the global seafood market.
Below mentioned are some major restraints and their influence to the market dynamics:
| Restraint | Primary Segments Affected | What this means (evidence) |
| Environmental Concerns | Inland Fishes & Shrimps; Organised Sector | Overfishing and water contamination can impact production levels, while stricter regulations raise operational expenses. |
| Price Volatility | Fresh & Frozen Fish; Retail | Variations in feed and fuel costs within aquaculture influence market prices and profit margins. |
| Supply Chain Disruptions | All Products; Retail & Institutional | Poor logistics infrastructure in rural regions may result in spoilage and restrict market reach. |
| Competition from Imports | Frozen & Canned Fish; Organised Sector | Imported seafood, with its Contending pricing and quality, presents challenges for domestic producers. |
| Disease Outbreaks in Fish Farms | Inland Fishes & Shrimps; Organised Sector | Disease outbreaks in aquaculture can cause major production losses and disrupt supply stability. |
The China Fish Market faces several challenges impacting both wild-caught and farm-raised fish supplies, including major environmental issues such as overfishing and pollution. Fluctuating raw material prices and supply chain disruptions further squeeze profit margins in an already complex ecosystem. Additionally, labor shortages in fish farming and processing have begun to reduce production output.
Several key trends are reshaping market growth:
Some major investment opportunities include:
Some of the leading players dominating the China Fish Market Share include:
| Company Name | Zhejiang Oceana Group Co., Ltd. |
|---|---|
| Established Year | 1998 |
| Headquarters | Zhejiang, China |
| Official Website | Click Here |
Oceana Group is a leading aquaculture and seafood processing company in China, providing fresh and frozen fish products for domestic consumption and exports.
| Company Name | Dalian Zhangzidao Group Co., Ltd. |
|---|---|
| Established Year | 1992 |
| Headquarters | Dalian, Liaoning, China |
| Official Website | Click Here |
Zhangzidao specializes in the production of marine fish, shellfish, and value-added seafood products, catering to both retail and institutional segments.
| Company Name | China National Fisheries Corporation (CNFC) |
|---|---|
| Established Year | 1983 |
| Headquarters | Beijing, China |
| Official Website | Click Here |
CNFC is a government-backed organization managing fish farming, processing, and distribution networks across China.
| Company Name | New Hope Group |
|---|---|
| Established Year | 1982 |
| Headquarters | Chengdu, Sichuan, China |
| Official Website | Click Here |
New Hope Group operates in aquaculture feed production, fish farming, and seafood processing, focusing on sustainable and high-quality fish supply.
| Company Name | Yangcheng Lake Fisheries Co., Ltd. |
|---|---|
| Established Year | 2000 |
| Headquarters | Jiangsu, China |
| Official Website | Click Here |
Yangcheng Lake Fisheries focuses on freshwater fish farming and premium freshwater seafood products, supplying both domestic retail and institutional clients.
According to Chinese Government data, the government has launched several initiatives to promote sustainable fisheries and aquaculture. The National Aquaculture Development Plan encourages eco-friendly farming technologies, breeding programs, and disease prevention systems. The Fisheries Law of China enforces compliance with production, quality, and environmental standards. Additionally, incentives for cold chain development and traceability systems help maintain product safety and improve export competitiveness.
The China Fish Market is projected to grow steadily in the coming years due to rising seafood consumption, technological innovation in aquaculture, and expanding cold chain logistics. Increasing urbanization and higher disposable incomes will fuel demand for fresh and value-added fish products. Export potential, especially for marine fish and shrimps, remains strong. Sustainability and digitalization in production and distribution will continue shaping long-term market growth.
The report offers a comprehensive study of the following market segments and their leading categories.
Marine Fishes to Dominate the Market – By Fish Type
According to Priya Arora, Senior Research Analyst at 6Wresearch, marine fishes dominate due to high domestic consumption, strong export demand, and scalable aquaculture in coastal provinces such as Zhejiang and Shandong.
Fresh to Dominate the Market – By Product Type
Fresh fish leads the market, favored for its quality and local sourcing. It is sold through wet markets, supermarkets, and online platforms offering home delivery.
Retail to Dominate the Market – By Distribution Channel
The retail sector dominates due to the widespread availability of fish in supermarkets, hypermarkets, and e-commerce platforms. Convenience and freshness drive consumer preference.
Organised to Dominate the Market – By Sector
The organised sector holds the largest share, supported by modern aquaculture farms, advanced processing units, and branded seafood chains ensuring quality and hygiene.
The report offers a comprehensive study of the subsequent market segments:
| 1 Executive Summary |
| 2 Introduction |
| 2.1 Key Highlights of the Report |
| 2.2 Report Description |
| 2.3 Market Scope & Segmentation |
| 2.4 Research Methodology |
| 2.5 Assumptions |
| 3 China Fish Market Overview |
| 3.1 China Country Macro Economic Indicators |
| 3.2 China Fish Market Revenues & Volume, 2021 & 2031F |
| 3.3 China Fish Market - Industry Life Cycle |
| 3.4 China Fish Market - Porter's Five Forces |
| 3.5 China Fish Market Revenues & Volume Share, By Fish Type, 2021 & 2031F |
| 3.6 China Fish Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
| 3.7 China Fish Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
| 3.8 China Fish Market Revenues & Volume Share, By Sector, 2021 & 2031F |
| 4 China Fish Market Dynamics |
| 4.1 Impact Analysis |
| 4.2 Market Drivers |
| 4.2.1 Increasing demand for seafood due to changing consumer preferences and dietary habits in China. |
| 4.2.2 Growth in aquaculture production to meet the rising demand for fish in China. |
| 4.2.3 Government initiatives to promote sustainable fishing practices and aquaculture development in the country. |
| 4.3 Market Restraints |
| 4.3.1 Environmental concerns related to overfishing and pollution in Chinese waters. |
| 4.3.2 Competition from imported seafood products affecting the domestic fish market in China. |
| 4.3.3 Fluctuating prices of fish due to factors such as weather conditions and market dynamics. |
| 5 China Fish Market Trends |
| 6 China Fish Market, By Types |
| 6.1 China Fish Market, By Fish Type |
| 6.1.1 Overview and Analysis |
| 6.1.2 China Fish Market Revenues & Volume, By Fish Type, 2021 - 2031F |
| 6.1.3 China Fish Market Revenues & Volume, By Inland Fishes, 2021 - 2031F |
| 6.1.4 China Fish Market Revenues & Volume, By Marine Fishes, 2021 - 2031F |
| 6.1.5 China Fish Market Revenues & Volume, By Shrimps, 2021 - 2031F |
| 6.1.6 China Fish Market Revenues & Volume, By Scampi, 2021 - 2031F |
| 6.2 China Fish Market, By Product Type |
| 6.2.1 Overview and Analysis |
| 6.2.2 China Fish Market Revenues & Volume, By Fresh, 2021 - 2031F |
| 6.2.3 China Fish Market Revenues & Volume, By Frozen, 2021 - 2031F |
| 6.2.4 China Fish Market Revenues & Volume, By Canned, 2021 - 2031F |
| 6.2.5 China Fish Market Revenues & Volume, By Others, 2021 - 2031F |
| 6.3 China Fish Market, By Distribution Channel |
| 6.3.1 Overview and Analysis |
| 6.3.2 China Fish Market Revenues & Volume, By Retail, 2021 - 2031F |
| 6.3.3 China Fish Market Revenues & Volume, By Institutional, 2021 - 2031F |
| 6.4 China Fish Market, By Sector |
| 6.4.1 Overview and Analysis |
| 6.4.2 China Fish Market Revenues & Volume, By Organised, 2021 - 2031F |
| 6.4.3 China Fish Market Revenues & Volume, By Unorganised, 2021 - 2031F |
| 7 China Fish Market Import-Export Trade Statistics |
| 7.1 China Fish Market Export to Major Countries |
| 7.2 China Fish Market Imports from Major Countries |
| 8 China Fish Market Key Performance Indicators |
| 8.1 Average selling price of fish in China. |
| 8.2 Percentage of domestic fish consumption compared to imported fish. |
| 8.3 Number of aquaculture farms complying with sustainable fishing practices. |
| 9 China Fish Market - Opportunity Assessment |
| 9.1 China Fish Market Opportunity Assessment, By Fish Type, 2021 & 2031F |
| 9.2 China Fish Market Opportunity Assessment, By Product Type, 2021 & 2031F |
| 9.3 China Fish Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
| 9.4 China Fish Market Opportunity Assessment, By Sector, 2021 & 2031F |
| 10 China Fish Market - Competitive Landscape |
| 10.1 China Fish Market Revenue Share, By Companies, 2024 |
| 10.2 China Fish Market Competitive Benchmarking, By Operating and Technical Parameters |
| 11 Company Profiles |
| 12 Recommendations |
| 13 Disclaimer |