Market Forecast by Countries (South Africa, Nigeria, Kenya, Rest of Africa), By Fish Type (Inland Fishes, Marine Fishes, Shrimps, Scampi), By Product Type (Fresh, Frozen, Canned, Others), By Distribution Channel (Retail, Institutional), By Sector (Organised, Unorganised) And Competitive Landscape
| Product Code: ETC391197 | Publication Date: Aug 2022 | Updated Date: Sep 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 250 | No. of Figures: 50 | No. of Tables: 25 |
According to 6Wresearch internal database and industry insights, the Africa Fish Market was valued at USD 12.4 billion in 2024 and is projected to reach USD 24.7 billion by 2031, indicating a compound annual growth rate (CAGR) of 10.3% during the forecast period (2025-2031).
| Report Name | Africa Fish Market |
| Forecast Period | 2025-2031 |
| Market Size | USD 24.7 billion by 2031 |
| CAGR | 10.3% |
| Growing Sector | Organised |
The Africa fish market report thoroughly covers the market by countries, fish type, product type, distribution channel, and sector. The market report provides an unbiased and detailed analysis of ongoing market trends, opportunities/high growth areas, and market drivers, which would help stakeholders to devise and align their market strategies according to the current and future market dynamics.
The Africa Fish Market growth has been steady owing to the region’s abundant marine resources. The rising aquaculture sector and traditional capture fisheries activities are supporting the market demand. Additionally, shifting consumer preference towards healthier, protein-rich alternatives is propelling the demand. Affordability, nutritional benefits, and cultural familiarity of the fish further support the robust growth of the market. Moreover, the active innovation in food delivery apps, e-commerce platforms, and social media marketing is also fuelling the market growth across the region.
Africa Fish Market is projected to grow rapidly, at a CAGR of 10.3% during the forecast period 2025-2031. Several major drivers are driving the robust growth of the Africa fish market. One key driver is the rising health awareness among Filipinos, propelling the consumption of nutrient-rich fish products. Additionally, income growth and rapid urbanisation are propelling the strong demand for convenient fish such as canned and frozen. Moreover, the ongoing expansion of e-commerce platforms and app-based grocery delivery services is another key driver supporting the market growth. Additionally, the foodservice sector actively contributes to the overall demand across the market.
The Africa fish market faces numerous critical challenges, even with the steady growth. Fishing activities and aquaculture operations are constantly facing difficulties due to natural disasters and climate change. Additionally, limited cold storage and transport infrastructure, mainly in rural areas, pose hurdles by affecting the quality and freshness of fish products. Furthermore, issues such as mislabelling, food safety concerns, and competition from imported frozen fish products are also hampering the market growth.
Several key trends are evolving the Africa fish market. The cumulative demand for ready-to-eat fish and value-added products is one major trend that aims to cater for consumers with fast-paced urban and busy lifestyles. Additionally, the expansion of supermarkets and online platforms drives the popularity of pre-marinated and frozen options. Consumers looking for organic, locally sourced, and traceable seafood are another key trend supporting the market growth. Together, these trends are driving the shift toward convenience, quality, and conscious consumption, also boosting the market expansion.
The Africa fish industry offers various strong investment opportunities for investors looking for long-term growth. Brands that highlight convenience, affordability, and sustainability by launching local fish products are propelling the strong consumer demand. Additionally, investors can invest in aquaculture technology, cold chain infrastructure, and fish processing facilities, as it encourages stable growth in the market. Strategic partnerships with health influencers, chefs, and fitness communities offer strong market potential. Moreover, the active growth of export potential for premium Philippine seafood, such as tuna and bangus, creates promising investment opportunities, also supporting the market growth.
Africa fish market is dominated by companies focusing on value-added fish products, cold-chain integration, and organized retail expansion. Leading players include Sea Harvest Group (South Africa), Tiger Brands (South Africa), Aqua Foods Nigeria, and Kenchic Limited (Kenya). Regional processors and distributors are also transforming the competitive landscape through quality certifications and branding initiatives.
The government has been introducing various strict regulations in the Africa fish market. Government laws, including South Africa’s Marine Living Resources Act, regulate sustainable fishing, while Kenya’s Fisheries Management and Development Act regulates it. Furthermore, these regulations set mandates on safety standards, labelling requirements, and sustainability practices supporting the responsible growth of the market. Regulatory bodies also promote responsible aquaculture, sustainable fishing practices, and eco-labelling to ensure long-term environmental balance and to build consumer trust.
The Africa fish market is expected to witness stable growth in the future due to ongoing changes in consumer behaviour. The role of digital tools such as mobile apps for meal planning, health tracking, and online ordering will be crucial in the sale of the fish products across the region. Additionally, the demand for plant-based, clean-label, and sustainably sourced seafood is likely to grow due to rising health awareness. Overall, the market will experience steady growth in the coming years across both urban and rural areas.
The report offers a comprehensive study of the subsequent market segments and their leading categories.
By countries, South Africa dominates the Africa Fish Market due to its well-developed aquaculture industry, organised retail, and government-backed fisheries initiatives. Nigeria follows, supported by a growing population, urbanisation, and government aquaculture programs. Kenya is emerging as a key market due to rising seafood consumption and export opportunities.
According to Mansi Kaushik, Senior Research Analyst, 6Wresearch, marine fish dominate the Africa Fish Market owing to high consumer preference, export potential, and widespread availability along coastal regions. Established cold-chain networks, organised retail expansion, and investment in modern processing facilities enable consistent supply and high-quality fish products.
The organised segment holds the largest Africa Fish Market share, due to its superior infrastructure, better cold-chain management, and adherence to quality standards, which ensures the freshness and safety of fish products. Growth is driven by rising consumer preference for certified and branded seafood.
The market report provides a detailed analysis of the following market segments:
| 1 Executive Summary |
| 2 Introduction |
| 2.1 Key Highlights of the Report |
| 2.2 Report Description |
| 2.3 Market Scope & Segmentation |
| 2.4 Research Methodology |
| 2.5 Assumptions |
| 3 Africa Fish Market Overview |
| 3.1 Africa Regional Macro Economic Indicators |
| 3.2 Africa Fish Market Revenues & Volume, 2021 & 2031F |
| 3.3 Africa Fish Market - Industry Life Cycle |
| 3.4 Africa Fish Market - Porter's Five Forces |
| 3.5 Africa Fish Market Revenues & Volume Share, By Countries, 2021 & 2031F |
| 3.6 Africa Fish Market Revenues & Volume Share, By Fish Type, 2021 & 2031F |
| 3.7 Africa Fish Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
| 3.8 Africa Fish Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
| 3.9 Africa Fish Market Revenues & Volume Share, By Sector, 2021 & 2031F |
| 4 Africa Fish Market Dynamics |
| 4.1 Impact Analysis |
| 4.2 Market Drivers |
| 4.3 Market Restraints |
| 5 Africa Fish Market Trends |
| 6 Africa Fish Market, 2021 - 2031 |
| 6.1 Africa Fish Market, Revenues & Volume, By Fish Type, 2021 - 2031 |
| 6.2 Africa Fish Market, Revenues & Volume, By Product Type, 2021 - 2031 |
| 6.3 Africa Fish Market, Revenues & Volume, By Distribution Channel, 2021 - 2031 |
| 6.4 Africa Fish Market, Revenues & Volume, By Sector, 2021 - 2031 |
| 7 South Africa Fish Market, 2021 - 2031 |
| 7.1 South Africa Fish Market, Revenues & Volume, By Fish Type, 2021 - 2031 |
| 7.2 South Africa Fish Market, Revenues & Volume, By Product Type, 2021 - 2031 |
| 7.3 South Africa Fish Market, Revenues & Volume, By Distribution Channel, 2021 - 2031 |
| 7.4 South Africa Fish Market, Revenues & Volume, By Sector, 2021 - 2031 |
| 8 Nigeria Fish Market, 2021 - 2031 |
| 8.1 Nigeria Fish Market, Revenues & Volume, By Fish Type, 2021 - 2031 |
| 8.2 Nigeria Fish Market, Revenues & Volume, By Product Type, 2021 - 2031 |
| 8.3 Nigeria Fish Market, Revenues & Volume, By Distribution Channel, 2021 - 2031 |
| 8.4 Nigeria Fish Market, Revenues & Volume, By Sector, 2021 - 2031 |
| 9 Kenya Fish Market, 2021 - 2031 |
| 9.1 Kenya Fish Market, Revenues & Volume, By Fish Type, 2021 - 2031 |
| 9.2 Kenya Fish Market, Revenues & Volume, By Product Type, 2021 - 2031 |
| 9.3 Kenya Fish Market, Revenues & Volume, By Distribution Channel, 2021 - 2031 |
| 9.4 Kenya Fish Market, Revenues & Volume, By Sector, 2021 - 2031 |
| 10 Rest of Africa Fish Market, 2021 - 2031 |
| 10.1 Rest of Africa Fish Market, Revenues & Volume, By Fish Type, 2021 - 2031 |
| 10.2 Rest of Africa Fish Market, Revenues & Volume, By Product Type, 2021 - 2031 |
| 10.3 Rest of Africa Fish Market, Revenues & Volume, By Distribution Channel, 2021 - 2031 |
| 10.4 Rest of Africa Fish Market, Revenues & Volume, By Sector, 2021 - 2031 |
| 11 Africa Fish Market Key Performance Indicators |
| 12 Africa Fish Market - Opportunity Assessment |
| 12.1 Africa Fish Market Opportunity Assessment, By Countries, 2021 & 2031F |
| 12.2 Africa Fish Market Opportunity Assessment, By Fish Type, 2021 & 2031F |
| 12.3 Africa Fish Market Opportunity Assessment, By Product Type, 2021 & 2031F |
| 12.4 Africa Fish Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
| 12.5 Africa Fish Market Opportunity Assessment, By Sector, 2021 & 2031F |
| 13 Africa Fish Market - Competitive Landscape |
| 13.1 Africa Fish Market Revenue Share, By Companies, 2024 |
| 13.2 Africa Fish Market Competitive Benchmarking, By Operating and Technical Parameters |
| 14 Company Profiles |
| 15 Recommendations |
| 16 Disclaimer |