| Product Code: ETC5595708 | Publication Date: Nov 2023 | Updated Date: Oct 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Vasudha | No. of Pages: 60 | No. of Figures: 30 | No. of Tables: 5 |
The Digital Out of Home (DOOH) market in Comoros is experiencing growth as advertising shifts towards digital platforms. DOOH includes digital billboards, displays, and interactive screens in public spaces, offering dynamic and engaging content. The market is driven by the increasing adoption of digital signage in advertising campaigns and the desire for targeted, real-time communication with consumers.
The digital out of home (DOOH) market in Comoros is driven by the growing adoption of digital signage solutions for advertising and information dissemination in public spaces. The advantages of digital displays, such as dynamic content, real-time updates, and targeted advertising, support market growth. The increasing use of DOOH in retail, transportation, and entertainment sectors, along with advancements in display technology, contributes to the expansion of the market.
The digital out-of-home (DOOH) market in Comoros faces challenges due to the limited development of digital advertising and infrastructure. Digital out-of-home advertising, which includes digital billboards and signage, is relatively new in the country. High costs associated with implementing DOOH solutions and the lack of local expertise and support services restrict market growth. Additionally, limited investment in digital advertising technologies and the low level of awareness about DOOH benefits affect market adoption.
The digital out of home (DOOH) market is regulated by government policies that address content standards, advertising guidelines, and location restrictions. The government promotes the use of DOOH platforms that enhance public information and advertising while ensuring that content is appropriate and compliant with regulations. Policies also encourage the integration of interactive and engaging digital displays in public spaces.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Comoros Digital Out of Home Market Overview |
3.1 Comoros Country Macro Economic Indicators |
3.2 Comoros Digital Out of Home Market Revenues & Volume, 2021 & 2031F |
3.3 Comoros Digital Out of Home Market - Industry Life Cycle |
3.4 Comoros Digital Out of Home Market - Porter's Five Forces |
3.5 Comoros Digital Out of Home Market Revenues & Volume Share, By Product , 2021 & 2031F |
3.6 Comoros Digital Out of Home Market Revenues & Volume Share, By Application , 2021 & 2031F |
3.7 Comoros Digital Out of Home Market Revenues & Volume Share, By Vertical, 2021 & 2031F |
4 Comoros Digital Out of Home Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing digital advertising spending in Comoros |
4.2.2 Growing adoption of digital signage in public spaces |
4.2.3 Technological advancements in digital out-of-home advertising |
4.3 Market Restraints |
4.3.1 Limited infrastructure for digital out-of-home advertising in remote areas of Comoros |
4.3.2 Lack of awareness and understanding of the benefits of digital out-of-home advertising among businesses in Comoros |
5 Comoros Digital Out of Home Market Trends |
6 Comoros Digital Out of Home Market Segmentations |
6.1 Comoros Digital Out of Home Market, By Product |
6.1.1 Overview and Analysis |
6.1.2 Comoros Digital Out of Home Market Revenues & Volume, By Billboard, 2021-2031F |
6.1.3 Comoros Digital Out of Home Market Revenues & Volume, By Street Furniture, 2021-2031F |
6.1.4 Comoros Digital Out of Home Market Revenues & Volume, By Transit, 2021-2031F |
6.2 Comoros Digital Out of Home Market, By Application |
6.2.1 Overview and Analysis |
6.2.2 Comoros Digital Out of Home Market Revenues & Volume, By Indoor , 2021-2031F |
6.2.3 Comoros Digital Out of Home Market Revenues & Volume, By Outdoor, 2021-2031F |
6.3 Comoros Digital Out of Home Market, By Vertical |
6.3.1 Overview and Analysis |
6.3.2 Comoros Digital Out of Home Market Revenues & Volume, By Commercial, 2021-2031F |
6.3.3 Comoros Digital Out of Home Market Revenues & Volume, By Infrastructural, 2021-2031F |
6.3.4 Comoros Digital Out of Home Market Revenues & Volume, By Institutional, 2021-2031F |
7 Comoros Digital Out of Home Market Import-Export Trade Statistics |
7.1 Comoros Digital Out of Home Market Export to Major Countries |
7.2 Comoros Digital Out of Home Market Imports from Major Countries |
8 Comoros Digital Out of Home Market Key Performance Indicators |
8.1 Average daily viewership of digital out-of-home ads |
8.2 Click-through rates (CTR) on interactive digital signage |
8.3 Engagement metrics such as dwell time and interaction frequency |
8.4 Number of new digital out-of-home advertising installations in key locations |
8.5 Percentage increase in digital out-of-home advertising budgets allocated by businesses |
9 Comoros Digital Out of Home Market - Opportunity Assessment |
9.1 Comoros Digital Out of Home Market Opportunity Assessment, By Product , 2021 & 2031F |
9.2 Comoros Digital Out of Home Market Opportunity Assessment, By Application , 2021 & 2031F |
9.3 Comoros Digital Out of Home Market Opportunity Assessment, By Vertical, 2021 & 2031F |
10 Comoros Digital Out of Home Market - Competitive Landscape |
10.1 Comoros Digital Out of Home Market Revenue Share, By Companies, 2024 |
10.2 Comoros Digital Out of Home Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations | 13 Disclaimer |