| Product Code: ETC5426666 | Publication Date: Nov 2023 | Updated Date: Oct 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Bhawna Singh | No. of Pages: 60 | No. of Figures: 30 | No. of Tables: 5 |
The Congo m-commerce market, or mobile commerce market, involves transactions conducted through mobile devices such as smartphones and tablets. With the increasing penetration of mobile devices and the internet, m-commerce has seen significant growth. Key drivers include the rise of mobile internet access, improvements in mobile payment technologies, and the growing adoption of mobile apps for shopping and financial transactions. Despite these advancements, challenges such as low digital literacy, security concerns, and limited internet infrastructure in some areas can hinder market expansion.
The Congo M Commerce Market is propelled by the increasing penetration of mobile devices and improving internet infrastructure. As mobile technology becomes more accessible, consumers are increasingly using their smartphones for various transactions, including shopping and financial services. The growth of mobile payment systems and the proliferation of mobile apps are also significant factors driving this market. Additionally, the rising number of mobile internet users and the expansion of 4G and 5G networks are enhancing the overall m-commerce experience.
The Congo M Commerce Market is hindered by several obstacles. Limited internet penetration and connectivity issues restrict access to mobile commerce platforms. Additionally, the lack of digital payment infrastructure poses a challenge to secure transactions and financial inclusivity. There are also concerns related to the low level of consumer trust in online transactions due to security fears and fraud. The market`s growth is further constrained by a lack of local content and applications tailored to the specific needs of Congolese consumers.
In Congo, the government is gradually adopting policies to support the growth of mobile commerce (m-commerce). This includes enhancing digital infrastructure and improving internet accessibility to facilitate mobile transactions. Regulations are being introduced to protect consumers and ensure secure mobile payment systems. Additionally, there are incentives for businesses that leverage m-commerce to reach underserved markets, contributing to financial inclusion and economic development.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Congo M Commerce Market Overview |
3.1 Congo Country Macro Economic Indicators |
3.2 Congo M Commerce Market Revenues & Volume, 2021 & 2031F |
3.3 Congo M Commerce Market - Industry Life Cycle |
3.4 Congo M Commerce Market - Porter's Five Forces |
3.5 Congo M Commerce Market Revenues & Volume Share, By Transactions, 2021 & 2031F |
3.6 Congo M Commerce Market Revenues & Volume Share, By Payment Modes, 2021 & 2031F |
3.7 Congo M Commerce Market Revenues & Volume Share, By Users, 2021 & 2031F |
4 Congo M Commerce Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing smartphone penetration in Congo |
4.2.2 Growth of internet connectivity and usage in the region |
4.2.3 Rising consumer demand for convenient and secure payment options |
4.3 Market Restraints |
4.3.1 Limited infrastructure for mobile commerce services in remote areas |
4.3.2 Low levels of digital literacy among certain population segments |
5 Congo M Commerce Market Trends |
6 Congo M Commerce Market Segmentations |
6.1 Congo M Commerce Market, By Transactions |
6.1.1 Overview and Analysis |
6.1.2 Congo M Commerce Market Revenues & Volume, By M Retailing, 2021-2031F |
6.1.3 Congo M Commerce Market Revenues & Volume, By M Ticketing/Booking, 2021-2031F |
6.1.4 Congo M Commerce Market Revenues & Volume, By M Billing, 2021-2031F |
6.1.5 Congo M Commerce Market Revenues & Volume, By Other M Commerce Services, 2021-2031F |
6.2 Congo M Commerce Market, By Payment Modes |
6.2.1 Overview and Analysis |
6.2.2 Congo M Commerce Market Revenues & Volume, By Near Field Communication (NFC), 2021-2031F |
6.2.3 Congo M Commerce Market Revenues & Volume, By Premium SMS, 2021-2031F |
6.2.4 Congo M Commerce Market Revenues & Volume, By Wireless application protocol (WAP), 2021-2031F |
6.2.5 Congo M Commerce Market Revenues & Volume, By Direct Carrier Billing, 2021-2031F |
6.3 Congo M Commerce Market, By Users |
6.3.1 Overview and Analysis |
6.3.2 Congo M Commerce Market Revenues & Volume, By Smart device users, 2021-2031F |
6.3.3 Congo M Commerce Market Revenues & Volume, By Feature phone users, 2021-2031F |
7 Congo M Commerce Market Import-Export Trade Statistics |
7.1 Congo M Commerce Market Export to Major Countries |
7.2 Congo M Commerce Market Imports from Major Countries |
8 Congo M Commerce Market Key Performance Indicators |
8.1 Average transaction value per user |
8.2 Number of active mobile commerce users |
8.3 Percentage of transactions completed using mobile devices |
8.4 Average revenue per user (ARPU) in the mobile commerce market |
8.5 Rate of adoption of mobile payment technologies |
9 Congo M Commerce Market - Opportunity Assessment |
9.1 Congo M Commerce Market Opportunity Assessment, By Transactions, 2021 & 2031F |
9.2 Congo M Commerce Market Opportunity Assessment, By Payment Modes, 2021 & 2031F |
9.3 Congo M Commerce Market Opportunity Assessment, By Users, 2021 & 2031F |
10 Congo M Commerce Market - Competitive Landscape |
10.1 Congo M Commerce Market Revenue Share, By Companies, 2024 |
10.2 Congo M Commerce Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations | 13 Disclaimer |
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