| Product Code: ETC6964981 | Publication Date: Sep 2024 | Updated Date: Dec 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Shubham Padhi | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
In 2024, Denmark continued to see significant non-basmati rice import shipments, with key exporting countries including Pakistan, Germany, USA, Sweden, and Italy. Despite a high Herfindahl-Hirschman Index (HHI) indicating market concentration, the industry experienced a notable decline in Compound Annual Growth Rate (CAGR) at -36.78% from 2020-2024. Moreover, the growth rate from 2023-2024 saw a sharp decrease at -58.09%, reflecting a challenging year for non-basmati rice imports in Denmark.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Denmark Non-Basmati Rice Market Overview |
3.1 Denmark Country Macro Economic Indicators |
3.2 Denmark Non-Basmati Rice Market Revenues & Volume, 2021 & 2031F |
3.3 Denmark Non-Basmati Rice Market - Industry Life Cycle |
3.4 Denmark Non-Basmati Rice Market - Porter's Five Forces |
3.5 Denmark Non-Basmati Rice Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Denmark Non-Basmati Rice Market Revenues & Volume Share, By Kernel Size, 2021 & 2031F |
3.7 Denmark Non-Basmati Rice Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Denmark Non-Basmati Rice Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing health-conscious consumer trend leading to higher demand for healthier rice alternatives |
4.2.2 Growing population of immigrants in Denmark with diverse culinary preferences driving demand for non-basmati rice |
4.2.3 Government initiatives promoting rice consumption as a staple food in the Danish diet |
4.3 Market Restraints |
4.3.1 Fluctuating prices of non-basmati rice due to global supply chain disruptions and currency fluctuations |
4.3.2 Competition from other staple foods like potatoes and pasta impacting the market share of non-basmati rice |
4.3.3 Strict regulations and certifications required for import and distribution of rice in Denmark |
5 Denmark Non-Basmati Rice Market Trends |
6 Denmark Non-Basmati Rice Market, By Types |
6.1 Denmark Non-Basmati Rice Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Denmark Non-Basmati Rice Market Revenues & Volume, By Type, 2021- 2031F |
6.1.3 Denmark Non-Basmati Rice Market Revenues & Volume, By Brown Rice, 2021- 2031F |
6.1.4 Denmark Non-Basmati Rice Market Revenues & Volume, By White Rice, 2021- 2031F |
6.2 Denmark Non-Basmati Rice Market, By Kernel Size |
6.2.1 Overview and Analysis |
6.2.2 Denmark Non-Basmati Rice Market Revenues & Volume, By Long Grain Rice, 2021- 2031F |
6.2.3 Denmark Non-Basmati Rice Market Revenues & Volume, By Medium Grain Rice, 2021- 2031F |
6.2.4 Denmark Non-Basmati Rice Market Revenues & Volume, By Short Grain Rice, 2021- 2031F |
6.3 Denmark Non-Basmati Rice Market, By Distribution Channel |
6.3.1 Overview and Analysis |
6.3.2 Denmark Non-Basmati Rice Market Revenues & Volume, By Supermarkets/Hypermarkets, 2021- 2031F |
6.3.3 Denmark Non-Basmati Rice Market Revenues & Volume, By Convenience Stores, 2021- 2031F |
6.3.4 Denmark Non-Basmati Rice Market Revenues & Volume, By Online Retail Stores, 2021- 2031F |
6.3.5 Denmark Non-Basmati Rice Market Revenues & Volume, By Other, 2021- 2031F |
7 Denmark Non-Basmati Rice Market Import-Export Trade Statistics |
7.1 Denmark Non-Basmati Rice Market Export to Major Countries |
7.2 Denmark Non-Basmati Rice Market Imports from Major Countries |
8 Denmark Non-Basmati Rice Market Key Performance Indicators |
8.1 Consumer awareness and preference for non-basmati rice varieties |
8.2 Market penetration of non-basmati rice in different retail channels |
8.3 Adoption rate of non-basmati rice in traditional Danish recipes |
9 Denmark Non-Basmati Rice Market - Opportunity Assessment |
9.1 Denmark Non-Basmati Rice Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Denmark Non-Basmati Rice Market Opportunity Assessment, By Kernel Size, 2021 & 2031F |
9.3 Denmark Non-Basmati Rice Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Denmark Non-Basmati Rice Market - Competitive Landscape |
10.1 Denmark Non-Basmati Rice Market Revenue Share, By Companies, 2024 |
10.2 Denmark Non-Basmati Rice Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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