| Product Code: ETC6966140 | Publication Date: Sep 2024 | Updated Date: Dec 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Summon Dutta | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
In 2024, Denmark packaged water import market continued to see a steady growth trajectory with a CAGR of 3.33% from 2020 to 2024. The top exporting countries to Denmark in 2024 were Germany, Italy, Sweden, Spain, and Poland, indicating a diverse supply chain. Despite this, market concentration, as measured by the Herfindahl-Hirschman Index (HHI), remained at a moderate level. The impressive growth rate of 18.09% from 2023 to 2024 suggests a promising outlook for the packaged water import market in Denmark.

The Denmark packaged water market is experiencing steady growth driven by consumer preferences for healthier beverage options and increasing concerns about water quality. The market is characterized by a high level of competition among key players such as Danone, Nestle, and Coca-Cola, who offer a wide range of products including still, sparkling, flavored, and functional waters. The trend towards sustainability and environmental consciousness is also shaping the market, with a growing demand for eco-friendly packaging solutions. Convenience and on-the-go consumption habits are further propelling the market growth, especially among urban populations. As health and wellness continue to be a key focus for consumers, the packaged water market in Denmark is expected to expand further, with innovations in product offerings and packaging formats driving the market forward.
The Denmark Packaged water market is experiencing a shift towards healthier hydration options, with increasing demand for flavored and functional waters. Consumers are seeking products with added vitamins, minerals, and natural ingredients to enhance their overall well-being. Sustainable packaging solutions are also gaining importance, as eco-conscious consumers look for products that minimize environmental impact. Opportunities exist for companies to innovate with unique flavor profiles, functional benefits, and eco-friendly packaging to cater to evolving consumer preferences. Additionally, partnerships with retailers and e-commerce platforms can help expand distribution channels and reach a wider audience. Overall, the market is ripe for growth and innovation, with a focus on health, sustainability, and convenience driving consumer purchasing decisions.
In the Denmark Packaged water market, one of the key challenges faced is increasing competition from other beverage options such as flavored water, sports drinks, and energy drinks. Consumers are becoming more health-conscious and seeking alternatives to traditional packaged water, leading to a fragmented market with various choices for hydration. Additionally, environmental concerns surrounding single-use plastic bottles have raised sustainability issues, prompting consumers to opt for more eco-friendly packaging solutions. This shift towards sustainability has forced packaged water companies to explore innovative packaging materials and recycling programs to address these concerns and maintain consumer trust. Adapting to changing consumer preferences while also meeting sustainability goals presents a significant challenge for companies operating in the Denmark Packaged water market.
The Denmark Packaged water market is primarily driven by increasing health consciousness among consumers, leading to a shift towards healthier beverage choices. The convenience and portability of packaged water also contribute to its popularity, especially among on-the-go consumers. Additionally, concerns about water quality and safety further boost the demand for packaged water as a reliable alternative to tap water. The growing trend of sustainability and eco-friendliness is prompting companies to offer eco-friendly packaging options, attracting environmentally conscious consumers. Furthermore, the influence of marketing and branding strategies, as well as the availability of innovative flavored and functional water products, are also driving the growth of the Packaged water market in Denmark.
In Denmark, packaged water market is influenced by government policies focused on promoting sustainability and reducing plastic waste. The government has implemented a deposit-refund system for plastic bottles to encourage recycling, with consumers receiving a refund when returning empty bottles. Additionally, there are regulations in place to ensure the quality and safety of packaged water, including limits on contaminants and strict labeling requirements. The government also supports initiatives to promote tap water as a more environmentally friendly and cost-effective alternative to packaged water. Overall, the Danish government`s policies aim to balance consumer demand for convenience with environmental concerns, driving the packaged water market towards more sustainable practices.
The Denmark packaged water market is expected to witness steady growth in the coming years due to increasing health consciousness among consumers and a shift towards healthier beverage options. The rising awareness about the importance of hydration, convenience, and the growing preference for on-the-go consumption are driving the demand for packaged water in Denmark. Additionally, the emphasis on sustainability and environmental concerns is likely to shape the market dynamics, leading to a surge in demand for eco-friendly packaging solutions. With innovative product offerings, such as functional and flavored water variants, market players are poised to cater to evolving consumer preferences and drive further market expansion. Overall, the Denmark packaged water market is anticipated to experience positive growth trends and opportunities for market players to capitalize on in the foreseeable future.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Denmark Packaged water Market Overview |
3.1 Denmark Country Macro Economic Indicators |
3.2 Denmark Packaged water Market Revenues & Volume, 2021 & 2031F |
3.3 Denmark Packaged water Market - Industry Life Cycle |
3.4 Denmark Packaged water Market - Porter's Five Forces |
3.5 Denmark Packaged water Market Revenues & Volume Share, By Product, 2021 & 2031F |
4 Denmark Packaged water Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing health consciousness and awareness among consumers |
4.2.2 Growing preference for convenience and on-the-go consumption |
4.2.3 Rising demand for clean and safe drinking water |
4.3 Market Restraints |
4.3.1 Environmental concerns related to plastic packaging and waste |
4.3.2 Competition from other beverage categories like juices, sodas, and energy drinks |
5 Denmark Packaged water Market Trends |
6 Denmark Packaged water Market, By Types |
6.1 Denmark Packaged water Market, By Product |
6.1.1 Overview and Analysis |
6.1.2 Denmark Packaged water Market Revenues & Volume, By Product, 2021- 2031F |
6.1.3 Denmark Packaged water Market Revenues & Volume, By Still, 2021- 2031F |
6.1.4 Denmark Packaged water Market Revenues & Volume, By Carbonated, 2021- 2031F |
6.1.5 Denmark Packaged water Market Revenues & Volume, By Flavored, 2021- 2031F |
6.1.6 Denmark Packaged water Market Revenues & Volume, By Functional, 2021- 2031F |
7 Denmark Packaged water Market Import-Export Trade Statistics |
7.1 Denmark Packaged water Market Export to Major Countries |
7.2 Denmark Packaged water Market Imports from Major Countries |
8 Denmark Packaged water Market Key Performance Indicators |
8.1 Consumer perception and trust in packaged water brands |
8.2 Innovation in packaging materials and sustainability practices |
8.3 Consumer preferences for flavored or functional packaged water products |
9 Denmark Packaged water Market - Opportunity Assessment |
9.1 Denmark Packaged water Market Opportunity Assessment, By Product, 2021 & 2031F |
10 Denmark Packaged water Market - Competitive Landscape |
10.1 Denmark Packaged water Market Revenue Share, By Companies, 2024 |
10.2 Denmark Packaged water Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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