Market Forecast By Product Types (Still Wine, Sparkling Wine, Dessert Wine, Fortified Wine), By Colors (Red Wine, Rose Wine, White Wine, Other Colors), By Distribution Channel (Offline, Online) And Competitive Landscape
| Product Code: ETC4943901 | Publication Date: Nov 2023 | Updated Date: Jan 2026 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Shubham Padhi | No. of Pages: 60 | No. of Figures: 30 | No. of Tables: 5 |
Despite a slightly declining CAGR and negative growth rate in 2024, Denmark wine import market continues to be dominated by key exporters such as Metropolitan France, Italy, Spain, Germany, and the USA. The moderate concentration indicated by the HHI suggests a balanced market share among these top exporting countries. It will be interesting to monitor how these trends evolve in the coming years and what strategies the exporters employ to maintain their positions in the Danish market.

According to 6Wresearch internal database and industry insights, the Denmark Wine Market is projected to grow at a compound annual growth rate (CAGR) of 5.5% during the forecast period (2026–2032).
Below is the evaluation of the year-wise growth rate along with key drivers:
| Years | Estimated Annual Growth (%) | Growth Drivers |
| 2021 | 3.5 | Growing interest in premium wines, especially among younger consumers, and higher imports from key wine regions. |
| 2022 | 4 | Increase in wine tourism and events, raises awareness and usage. |
| 2023 | 4.2 | Surge in online wine sales, providing convenient purchasing options. |
| 2024 | 4.6 | Heavy demand for organic and biodynamic wines, pushed by health-conscious trends. |
| 2025 | 5 | Popularity of wine pairings in dining, boosting overall consumption. |
The Denmark Wine Market report thoroughly covers the market by Product Types, Colors, and Distribution Channels. The report provides an unbiased and detailed analysis of ongoing market trends, opportunities/high-growth areas, and market drivers that will help stakeholders devise and align strategies according to current and future market dynamics.
| Report Name | Denmark Wine Market |
| Forecast Period | 2026–2032 |
| CAGR | 5.5% |
| Growing Sector | Food and Beverage |
Denmark Wine Industry is likely to experience stable development as a result of the growing need for luxury wines, particularly the organic and biodynamic ones, and also the boost in wine tourism. The online wine market is another factor that is propelling growth as rising number of consumers are opting for the convenience of wine buying. Denmark's long-standing wine culture, along with its broadening curiosity in foreign wines, additionally provides the market with a favorable condition for growth.
Below are some prominent drivers and their influence on the Denmark Wine Market dynamics:
| Drivers | Primary Segments Affected | Why it Matters |
| Rising interest in premium wines | By Product Types | Millennials are choosing premium wines, boosting sales. |
| Growth of wine tourism and events | By Distribution Channel | Wine tourism and events increase awareness and consumption. |
| Expansion of online wine sales | By Distribution Channel | Online wine shopping is growing, offering more variety. |
| Demand for organic and biodynamic wines | By Product Types | Health-conscious consumers are driving demand for organic and biodynamic wines. |
The Denmark Wine Market Size is projected to grow at a CAGR of 5.5% during the forecast period (2026–2032). The market growth is significantly influenced by the demand for premium wines, especially organic and biodynamic ones. Moreover, the online wine sales gaining popularity and the wine tourism development are also contributing to the market growth. Denmark, being a major importer of wines, is playing an important role in the market dynamics and providing the consumers with a wide variety of choices. This together with the changing consumer tastes towards eco-friendly, high-grade wines is enlarging Denmark Wine Market Growth potential.
Below are some major restraints and their influence on the Denmark Wine Market dynamics:
| Restraints | Primary Segments Affected | What this Means |
| Price sensitivity for premium wines | By Product Types | High prices for premium wines may limit demand from budget-conscious consumers. |
| Limited awareness of wine categories | By Product Types | Limited awareness of organic or biodynamic wines may slow growth. |
| Import dependencies | By Product Types | Heavy reliance on imports can create supply chain challenges, especially with changing trade regulations. |
| Weather-related disruptions in wine production | By Product Types | Climate changes can disrupt wine production, causing supply issues and price fluctuations. |
Denmark Wine Market faces challenges like price sensitivity as price plays a big role in curtailing the growth among the top-end categories. Limited consumer knowledge of organic or biodynamic wines slows down their acceptance. Heavy dependency on imports is another reason the market is being affected, and the changing trade regulations causes supply problems. Besides all that, the weather-related disruptions further complicate supply consistency, making it harder to meet demand.
Several key trends are shaping the growth of the Denmark Wine Market:
Some notable investment opportunities include:
Some leading players operating in the Denmark Wine Market include:
| Company Name | Viking Wine Import |
| Headquarters | Denmark |
| Established | 1985 |
| Website | Click Here |
Viking Wine Import is a major distributor of both domestic and international wines, offering a range of premium wines, including organic varieties.
| Company Name | Carlsberg Group |
| Headquarters | Copenhagen, Denmark |
| Established | 1847 |
| Website | Click Here |
Carlsberg Group, a global brewing company, has a strong presence in Denmark’s wine market through its acquisition of various wine brands, focusing on premium and organic wines.
| Company Name | Skål Wines |
| Headquarters | Denmark |
| Established | 2003 |
| Website | Click Here |
Skål Wines specializes in high-quality wine imports, including organic and biodynamic wines, with a focus on sustainability and environmental practices.
| Company Name | SuperBest |
| Headquarters | Denmark |
| Established | 1967 |
| Website | Click Here |
SuperBest is a leading grocery chain in Denmark, offering a wide range of wines, including organic and premium wines, for retail customers.
| Company Name | Dansk Vinimport |
| Headquarters | Denmark |
| Established | 1970 |
| Website | Click Here |
Dansk VinImport is one of Denmark’s largest wine distributors, specializing in both local and international wine brands, with a focus on premium wines.
According to Danish Government data, several regulations impact the wine industry, including the Danish Food Agency (FDA), which enforces strict labeling and quality control standards for all wines sold in Denmark. The European Union also offers financial support to organic wine producers, which has been done to promote sustainable production practices. Additionally, the Danish Ministry of Agriculture offers incentives for modernizing wine production and implementing sustainable farming practices.
Growth in Denmark Wine Market Share will be steady and supported by the increasing demand for premium, organic, and biodynamic wines. Besides, the online sales of wine, wine tourism, and increased consumer interest in wine tasting will help the market growth. Moreover, the increasing preference for health-conscious and environment-friendly wines will not only magnify the market size but also strengthen the position of Denmark in the global wine trade as a major player.
The report offers a comprehensive study of the following market segments and their leading categories:
According to Mansi, Senior Research Analyst, 6Wresearch, still wines are expected to dominate the Denmark Wine Market, due to their widespread consumption across households, restaurants, and foodservice establishments. Their consistency and versatility make still wines the most popular wine category.
Red wines are likely to dominate the market, this is owing to their ability to pair well with a variety of foods, particularly in dining and foodservice sectors. Their broad appeal ensures their dominance in the market.
Offline channels segment is estimated to lead the market in the coming years, this is due to the in-person shopping experience. Although online wine sales are growing, offline channels remain the primary way consumers purchase wine in Denmark.
The report offers a comprehensive study of the following market segments:
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1 Executive Summary |
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2 Introduction |
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2.1 Key Highlights of the Report |
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2.2 Report Description |
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2.3 Market Scope & Segmentation |
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2.4 Research Methodology |
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2.5 Assumptions |
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3 Denmark Wine Market Overview |
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3.1 Denmark Country Macro Economic Indicators |
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3.2 Denmark Wine Market Revenues & Volume, 2022 & 2032F |
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3.3 Denmark Wine Market - Industry Life Cycle |
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3.4 Denmark Wine Market - Porter's Five Forces |
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3.5 Denmark Wine Market Revenues & Volume Share, By Product Types, 2022 & 2032F |
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3.6 Denmark Wine Market Revenues & Volume Share, By Colors, 2022 & 2032F |
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3.7 Denmark Wine Market Revenues & Volume Share, By Distribution Channel, 2022 & 2032F |
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4 Denmark Wine Market Dynamics |
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4.1 Impact Analysis |
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4.2 Market Drivers |
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4.2.1 Increasing consumer interest in wine culture and appreciation for wine as a lifestyle choice. |
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4.2.2 Growing popularity of wine tourism in Denmark leading to increased awareness and consumption. |
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4.2.3 Innovation in wine production techniques and varieties to cater to changing consumer preferences. |
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4.3 Market Restraints |
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4.3.1 High taxes and regulations on alcohol in Denmark leading to increased prices for consumers. |
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4.3.2 Limited domestic wine production due to climate constraints, leading to reliance on imports. |
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4.3.3 Competition from other alcoholic beverages such as beer and spirits impacting wine consumption. |
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5 Denmark Wine Market Trends |
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6 Denmark Wine Market Segmentations |
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6.1 Denmark Wine Market, By Product Types |
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6.1.1 Overview and Analysis |
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6.1.2 Denmark Wine Market Revenues & Volume, By Still Wine, 2022-2032F |
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6.1.3 Denmark Wine Market Revenues & Volume, By Sparkling Wine, 2022-2032F |
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6.1.4 Denmark Wine Market Revenues & Volume, By Dessert Wine, 2022-2032F |
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6.1.5 Denmark Wine Market Revenues & Volume, By Fortified Wine, 2022-2032F |
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6.2 Denmark Wine Market, By Colors |
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6.2.1 Overview and Analysis |
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6.2.2 Denmark Wine Market Revenues & Volume, By Red Wine, 2022-2032F |
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6.2.3 Denmark Wine Market Revenues & Volume, By Rose Wine, 2022-2032F |
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6.2.4 Denmark Wine Market Revenues & Volume, By White Wine, 2022-2032F |
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6.2.5 Denmark Wine Market Revenues & Volume, By Other Colors, 2022-2032F |
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6.3 Denmark Wine Market, By Distribution Channel |
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6.3.1 Overview and Analysis |
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6.3.2 Denmark Wine Market Revenues & Volume, By Offline, 2022-2032F |
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6.3.3 Denmark Wine Market Revenues & Volume, By Online, 2022-2032F |
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7 Denmark Wine Market Import-Export Trade Statistics |
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7.1 Denmark Wine Market Export to Major Countries |
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7.2 Denmark Wine Market Imports from Major Countries |
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8 Denmark Wine Market Key Performance Indicators |
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8.1 Number of wine-related events and festivals held in Denmark. |
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8.2 Growth in the number of wine bars and specialty wine shops in major cities. |
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8.3 Percentage increase in online wine sales and e-commerce platforms offering a wide selection of wines. |
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9 Denmark Wine Market - Opportunity Assessment |
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9.1 Denmark Wine Market Opportunity Assessment, By Product Types, 2022 & 2032F |
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9.2 Denmark Wine Market Opportunity Assessment, By Colors, 2022 & 2032F |
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9.3 Denmark Wine Market Opportunity Assessment, By Distribution Channel, 2022 & 2032F |
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10 Denmark Wine Market - Competitive Landscape |
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10.1 Denmark Wine Market Revenue Share, By Companies, 2022 & 2032 |
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10.2 Denmark Wine Market Competitive Benchmarking, By Operating and Technical Parameters |
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11 Company Profiles |
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12 Recommendations |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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