Product Code: ETC330952 | Publication Date: Aug 2022 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | Author: Shubham Padhi | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
The Licensed Sports Merchandise Market in Egypt is witnessing growth as sports fandom continues to rise. Consumers are increasingly seeking authentic and licensed products from their favorite teams and athletes. The market is supported by major sporting events and the expansion of online retail channels, making it easier for fans to access a wide range of merchandise. As brand loyalty and consumer engagement increase, the demand for licensed sports merchandise is expected to grow.
The Licensed Sports Merchandise Market in Egypt is growing due to the rising popularity of sports leagues and consumer loyalty to teams. Fans preference for branded apparel and accessories drives demand, with local leagues and international teams boosting the market.
Egypts licensed sports merchandise market contends with competition from counterfeit products, which can undermine the value of officially licensed goods. The market also faces challenges from changing consumer preferences and fluctuating demand, which may be influenced by the performance of popular sports teams and economic conditions. Limited disposable income and the higher prices of authentic products may further limit consumer reach, necessitating strategic pricing and marketing efforts to appeal to a broader customer base.
The licensed sports merchandise market in Egypt is driven by government policies that encourage the growth of the sports industry and protect intellectual property. The government has taken steps to promote sports culture, increasing demand for licensed sports merchandise, including apparel, equipment, and memorabilia. Policies supporting the licensing of sports brands and the protection of trademarks ensure that manufacturers and retailers can produce and sell authentic products. The government also supports local sports events and international collaborations, enhancing the visibility of Egyptian brands in the global sports market and fueling the demand for licensed merchandise.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Egypt Licensed Sports Merchandise Market Overview |
3.1 Egypt Country Macro Economic Indicators |
3.2 Egypt Licensed Sports Merchandise Market Revenues & Volume, 2021 & 2031F |
3.3 Egypt Licensed Sports Merchandise Market - Industry Life Cycle |
3.4 Egypt Licensed Sports Merchandise Market - Porter's Five Forces |
3.5 Egypt Licensed Sports Merchandise Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.6 Egypt Licensed Sports Merchandise Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
3.7 Egypt Licensed Sports Merchandise Market Revenues & Volume Share, By Price Range, 2021 & 2031F |
3.8 Egypt Licensed Sports Merchandise Market Revenues & Volume Share, By End-User, 2021 & 2031F |
4 Egypt Licensed Sports Merchandise Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Growth in sports fanbase and popularity of sports leagues in Egypt |
4.2.2 Increasing disposable income of consumers leading to higher spending on licensed sports merchandise |
4.2.3 Rise in sports events and tournaments in Egypt driving demand for licensed merchandise |
4.3 Market Restraints |
4.3.1 Economic instability and fluctuations affecting consumer purchasing power |
4.3.2 Presence of counterfeit sports merchandise impacting sales of licensed products |
5 Egypt Licensed Sports Merchandise Market Trends |
6 Egypt Licensed Sports Merchandise Market, By Types |
6.1 Egypt Licensed Sports Merchandise Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 Egypt Licensed Sports Merchandise Market Revenues & Volume, By Product Type, 2021-2031F |
6.1.3 Egypt Licensed Sports Merchandise Market Revenues & Volume, By Apparel and Footwear, 2021-2031F |
6.1.4 Egypt Licensed Sports Merchandise Market Revenues & Volume, By Accessories and Gifts, 2021-2031F |
6.1.5 Egypt Licensed Sports Merchandise Market Revenues & Volume, By Toys and Games, 2021-2031F |
6.1.6 Egypt Licensed Sports Merchandise Market Revenues & Volume, By Others, 2021-2031F |
6.1.7 Egypt Licensed Sports Merchandise Market Revenues & Volume, By , 2021-2031F |
6.2 Egypt Licensed Sports Merchandise Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 Egypt Licensed Sports Merchandise Market Revenues & Volume, By Online Stores, 2021-2031F |
6.2.3 Egypt Licensed Sports Merchandise Market Revenues & Volume, By Supermarkets and Hypermarkets, 2021-2031F |
6.2.4 Egypt Licensed Sports Merchandise Market Revenues & Volume, By Departmental Stores, 2021-2031F |
6.2.5 Egypt Licensed Sports Merchandise Market Revenues & Volume, By Specialty Stores, 2021-2031F |
6.2.6 Egypt Licensed Sports Merchandise Market Revenues & Volume, By Others, 2021-2031F |
6.3 Egypt Licensed Sports Merchandise Market, By Price Range |
6.3.1 Overview and Analysis |
6.3.2 Egypt Licensed Sports Merchandise Market Revenues & Volume, By Premium, 2021-2031F |
6.3.3 Egypt Licensed Sports Merchandise Market Revenues & Volume, By Economic, 2021-2031F |
6.4 Egypt Licensed Sports Merchandise Market, By End-User |
6.4.1 Overview and Analysis |
6.4.2 Egypt Licensed Sports Merchandise Market Revenues & Volume, By Men, 2021-2031F |
6.4.3 Egypt Licensed Sports Merchandise Market Revenues & Volume, By Women, 2021-2031F |
6.4.4 Egypt Licensed Sports Merchandise Market Revenues & Volume, By Children, 2021-2031F |
7 Egypt Licensed Sports Merchandise Market Import-Export Trade Statistics |
7.1 Egypt Licensed Sports Merchandise Market Export to Major Countries |
7.2 Egypt Licensed Sports Merchandise Market Imports from Major Countries |
8 Egypt Licensed Sports Merchandise Market Key Performance Indicators |
8.1 Average spending per capita on licensed sports merchandise in Egypt |
8.2 Number of official licensed sports merchandise stores in key cities |
8.3 Percentage growth in online sales of licensed sports merchandise in Egypt |
9 Egypt Licensed Sports Merchandise Market - Opportunity Assessment |
9.1 Egypt Licensed Sports Merchandise Market Opportunity Assessment, By Product Type, 2021 & 2031F |
9.2 Egypt Licensed Sports Merchandise Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
9.3 Egypt Licensed Sports Merchandise Market Opportunity Assessment, By Price Range, 2021 & 2031F |
9.4 Egypt Licensed Sports Merchandise Market Opportunity Assessment, By End-User, 2021 & 2031F |
10 Egypt Licensed Sports Merchandise Market - Competitive Landscape |
10.1 Egypt Licensed Sports Merchandise Market Revenue Share, By Companies, 2024 |
10.2 Egypt Licensed Sports Merchandise Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |