| Product Code: ETC5533346 | Publication Date: Nov 2023 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Vasudha | No. of Pages: 60 | No. of Figures: 30 | No. of Tables: 5 |
The contactless payment market in Ethiopia is expanding rapidly as consumers and businesses increasingly adopt cashless payment solutions. With the rise of smartphones and payment terminals equipped with NFC technology, contactless payments are gaining traction in urban areas. This trend is driven by the convenience, speed, and safety of contactless transactions.
The contactless payment market in Ethiopia is growing as consumers and businesses seek faster and more convenient payment solutions. With the rise of digital wallets, mobile payment systems, and contactless cards, Ethiopia`s financial ecosystem is shifting toward more efficient transaction methods. As internet and mobile penetration increase, the adoption of contactless payments will continue to rise.
The adoption of contactless payment solutions in Ethiopia is hampered by a lack of digital literacy among consumers and merchants. Infrastructure challenges such as limited internet connectivity and low penetration of point-of-sale terminals further restrict market growth. Additionally, cybersecurity concerns and resistance to change from traditional cash-based systems pose significant obstacles.
Ethiopia is focusing on the growth of the contactless payment market as part of its broader strategy to modernize its financial services industry. Government policies are designed to promote the adoption of secure and convenient contactless payment solutions, such as mobile wallets and smart cards, to improve financial inclusion. The government is also working on establishing the regulatory framework needed to support the secure use of contactless payment technologies.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Ethiopia Contactless Payment Market Overview |
3.1 Ethiopia Country Macro Economic Indicators |
3.2 Ethiopia Contactless Payment Market Revenues & Volume, 2021 & 2031F |
3.3 Ethiopia Contactless Payment Market - Industry Life Cycle |
3.4 Ethiopia Contactless Payment Market - Porter's Five Forces |
3.5 Ethiopia Contactless Payment Market Revenues & Volume Share, By Component , 2021 & 2031F |
3.6 Ethiopia Contactless Payment Market Revenues & Volume Share, By Vertical, 2021 & 2031F |
4 Ethiopia Contactless Payment Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Government initiatives promoting digital payments |
4.2.2 Increasing smartphone penetration and internet connectivity |
4.2.3 Growing adoption of contactless payment technology by merchants and consumers |
4.3 Market Restraints |
4.3.1 Limited infrastructure for contactless payment acceptance |
4.3.2 Lack of awareness and trust in contactless payment security |
4.3.3 Regulatory challenges and compliance issues |
5 Ethiopia Contactless Payment Market Trends |
6 Ethiopia Contactless Payment Market Segmentations |
6.1 Ethiopia Contactless Payment Market, By Component |
6.1.1 Overview and Analysis |
6.1.2 Ethiopia Contactless Payment Market Revenues & Volume, By Hardware, 2021-2031F |
6.1.3 Ethiopia Contactless Payment Market Revenues & Volume, By Solutions, 2021-2031F |
6.1.4 Ethiopia Contactless Payment Market Revenues & Volume, By Services, 2021-2031F |
6.2 Ethiopia Contactless Payment Market, By Vertical |
6.2.1 Overview and Analysis |
6.2.2 Ethiopia Contactless Payment Market Revenues & Volume, By Retail, 2021-2031F |
6.2.3 Ethiopia Contactless Payment Market Revenues & Volume, By Hospitality, 2021-2031F |
6.2.4 Ethiopia Contactless Payment Market Revenues & Volume, By Healthcare, 2021-2031F |
6.2.5 Ethiopia Contactless Payment Market Revenues & Volume, By Energy and Utilities, 2021-2031F |
6.2.6 Ethiopia Contactless Payment Market Revenues & Volume, By Transportation and Logistics, 2021-2031F |
6.2.7 Ethiopia Contactless Payment Market Revenues & Volume, By BFSI, 2021-2031F |
7 Ethiopia Contactless Payment Market Import-Export Trade Statistics |
7.1 Ethiopia Contactless Payment Market Export to Major Countries |
7.2 Ethiopia Contactless Payment Market Imports from Major Countries |
8 Ethiopia Contactless Payment Market Key Performance Indicators |
8.1 Average transaction value through contactless payments |
8.2 Number of contactless payment terminals deployed |
8.3 Percentage increase in contactless payment transactions compared to traditional payment methods |
8.4 Customer satisfaction rate with contactless payment experience |
8.5 Adoption rate of contactless payment among various merchant categories |
9 Ethiopia Contactless Payment Market - Opportunity Assessment |
9.1 Ethiopia Contactless Payment Market Opportunity Assessment, By Component , 2021 & 2031F |
9.2 Ethiopia Contactless Payment Market Opportunity Assessment, By Vertical, 2021 & 2031F |
10 Ethiopia Contactless Payment Market - Competitive Landscape |
10.1 Ethiopia Contactless Payment Market Revenue Share, By Companies, 2024 |
10.2 Ethiopia Contactless Payment Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations | 13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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