Ethiopia M Commerce Market (2025-2031) | Size, Industry, Companies, Segmentation, Trends, Forecast, Share, Value, Growth, Analysis, Outlook & Revenue

Name: Ethiopia M Commerce Market (2025-2031) | Trends, Outlook & Forecast
Creator: 6Wresearch
License: https://www.6wresearch.com/privacy-policy
Keywords: M Commerce Market, Ethiopia M Commerce Market, Ethiopia M Commerce Market Revenues, Ethiopia M Commerce Market Share, Ethiopia M Commerce Market Size, Ethiopia M Commerce Market Outlook, Ethiopia M Commerce Market Report, Ethiopia M Commerce Market Competition, Ethiopia M Commerce Market Overview, Ethiopia M Commerce Market Trends, Ethiopia M Commerce Market Forecast

Market Forecast By Transactions (M Retailing, M Ticketing/Booking, M Billing, Other M Commerce Services), By Payment Modes (Near Field Communication (NFC), Premium SMS, Wireless application protocol (WAP), Direct Carrier Billing), By Users (Smart device users, Feature phone users) And Competitive Landscape

Product Code: ETC5426680	Publication Date: Nov 2023	Updated Date: Aug 2025	Product Type: Market Research Report
Publisher: 6Wresearch	Author: Bhawna Singh	No. of Pages: 60	No. of Figures: 30	No. of Tables: 5

Ethiopia M Commerce Market Overview

The mobile commerce (M-commerce) market in Ethiopia is rapidly growing as mobile phone penetration increases and digital payment systems become more accessible. M-commerce refers to the buying and selling of goods and services via mobile devices, and it has become an essential part of the country`s growing e-commerce landscape. With the rise of mobile internet access, online shopping, and mobile payments, the M-commerce market in Ethiopia is expected to experience significant expansion, particularly in sectors like retail, financial services, and telecommunications.

Drivers of the market

The mobile commerce (M-commerce) market in Ethiopia is experiencing significant growth due to the increasing penetration of mobile phones and the rapid adoption of digital payment systems. With the country`s expanding mobile network infrastructure and internet access, more consumers are using mobile devices for online shopping, financial transactions, and various services. The rising trend of mobile banking, mobile wallets, and e-commerce platforms tailored for mobile users are central to the M-commerce markets expansion. Additionally, the growing middle-class population and increasing urbanization are driving consumer demand for convenient and accessible online shopping options, further boosting the M-commerce landscape in Ethiopia.

Challenges of the market

The Ethiopia mobile commerce (m-commerce) market is expanding rapidly with the increasing penetration of smartphones and internet access. As more consumers embrace digital payments and online shopping, businesses are investing in mobile-friendly platforms and services.

Government Policy of the market

The Ethiopian government is likely to develop policies that encourage the growth of the mobile commerce (M-commerce) market, given the rapid adoption of mobile technologies in the country. These policies may focus on expanding mobile internet infrastructure, improving digital payment systems, and creating a regulatory framework that ensures consumer protection in mobile transactions. Additionally, Ethiopia could offer incentives for tech startups involved in the development of mobile apps and services that enhance the M-commerce experience. These efforts would support Ethiopias broader goals of digital inclusion and economic growth through e-commerce and mobile solutions.

Key Highlights of the Report:

Ethiopia M Commerce Market Outlook
Market Size of Ethiopia M Commerce Market, 2024
Forecast of Ethiopia M Commerce Market, 2031
Historical Data and Forecast of Ethiopia M Commerce Revenues & Volume for the Period 2021-2031
Ethiopia M Commerce Market Trend Evolution
Ethiopia M Commerce Market Drivers and Challenges
Ethiopia M Commerce Price Trends
Ethiopia M Commerce Porter`s Five Forces
Ethiopia M Commerce Industry Life Cycle
Historical Data and Forecast of Ethiopia M Commerce Market Revenues & Volume By Transactions for the Period 2021-2031
Historical Data and Forecast of Ethiopia M Commerce Market Revenues & Volume By M Retailing for the Period 2021-2031
Historical Data and Forecast of Ethiopia M Commerce Market Revenues & Volume By M Ticketing/Booking for the Period 2021-2031
Historical Data and Forecast of Ethiopia M Commerce Market Revenues & Volume By M Billing for the Period 2021-2031
Historical Data and Forecast of Ethiopia M Commerce Market Revenues & Volume By Other M Commerce Services for the Period 2021-2031
Historical Data and Forecast of Ethiopia M Commerce Market Revenues & Volume By Payment Modes for the Period 2021-2031
Historical Data and Forecast of Ethiopia M Commerce Market Revenues & Volume By Near Field Communication (NFC) for the Period 2021-2031
Historical Data and Forecast of Ethiopia M Commerce Market Revenues & Volume By Premium SMS for the Period 2021-2031
Historical Data and Forecast of Ethiopia M Commerce Market Revenues & Volume By Wireless application protocol (WAP) for the Period 2021-2031
Historical Data and Forecast of Ethiopia M Commerce Market Revenues & Volume By Direct Carrier Billing for the Period 2021-2031
Historical Data and Forecast of Ethiopia M Commerce Market Revenues & Volume By Users for the Period 2021-2031
Historical Data and Forecast of Ethiopia M Commerce Market Revenues & Volume By Smart device users for the Period 2021-2031
Historical Data and Forecast of Ethiopia M Commerce Market Revenues & Volume By Feature phone users for the Period 2021-2031
Ethiopia M Commerce Import Export Trade Statistics
Market Opportunity Assessment By Transactions
Market Opportunity Assessment By Payment Modes
Market Opportunity Assessment By Users
Ethiopia M Commerce Top Companies Market Share
Ethiopia M Commerce Competitive Benchmarking By Technical and Operational Parameters
Ethiopia M Commerce Company Profiles
Ethiopia M Commerce Key Strategic Recommendations

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1 Executive Summary

2 Introduction

2.1 Key Highlights of the Report

2.2 Report Description

2.3 Market Scope & Segmentation

2.4 Research Methodology

2.5 Assumptions

3 Ethiopia M Commerce Market Overview

3.1 Ethiopia Country Macro Economic Indicators

3.2 Ethiopia M Commerce Market Revenues & Volume, 2021 & 2031F

3.3 Ethiopia M Commerce Market - Industry Life Cycle

3.4 Ethiopia M Commerce Market - Porter's Five Forces

3.5 Ethiopia M Commerce Market Revenues & Volume Share, By Transactions, 2021 & 2031F

3.6 Ethiopia M Commerce Market Revenues & Volume Share, By Payment Modes, 2021 & 2031F

3.7 Ethiopia M Commerce Market Revenues & Volume Share, By Users, 2021 & 2031F

4 Ethiopia M Commerce Market Dynamics

4.1 Impact Analysis

4.2 Market Drivers

4.2.1 Increasing internet penetration and smartphone adoption in Ethiopia

4.2.2 Growing demand for convenience and accessibility in shopping

4.2.3 Government support and initiatives to promote digital payments and e-commerce

4.3 Market Restraints

4.3.1 Limited digital infrastructure and connectivity in remote areas of Ethiopia

4.3.2 Lack of trust and security concerns among consumers regarding mobile transactions

4.3.3 Low levels of financial inclusion and access to formal banking services

5 Ethiopia M Commerce Market Trends

6 Ethiopia M Commerce Market Segmentations

6.1 Ethiopia M Commerce Market, By Transactions

6.1.1 Overview and Analysis

6.1.2 Ethiopia M Commerce Market Revenues & Volume, By M Retailing, 2021-2031F

6.1.3 Ethiopia M Commerce Market Revenues & Volume, By M Ticketing/Booking, 2021-2031F

6.1.4 Ethiopia M Commerce Market Revenues & Volume, By M Billing, 2021-2031F

6.1.5 Ethiopia M Commerce Market Revenues & Volume, By Other M Commerce Services, 2021-2031F

6.2 Ethiopia M Commerce Market, By Payment Modes

6.2.1 Overview and Analysis

6.2.2 Ethiopia M Commerce Market Revenues & Volume, By Near Field Communication (NFC), 2021-2031F

6.2.3 Ethiopia M Commerce Market Revenues & Volume, By Premium SMS, 2021-2031F

6.2.4 Ethiopia M Commerce Market Revenues & Volume, By Wireless application protocol (WAP), 2021-2031F

6.2.5 Ethiopia M Commerce Market Revenues & Volume, By Direct Carrier Billing, 2021-2031F

6.3 Ethiopia M Commerce Market, By Users

6.3.1 Overview and Analysis

6.3.2 Ethiopia M Commerce Market Revenues & Volume, By Smart device users, 2021-2031F

6.3.3 Ethiopia M Commerce Market Revenues & Volume, By Feature phone users, 2021-2031F

7 Ethiopia M Commerce Market Import-Export Trade Statistics

7.1 Ethiopia M Commerce Market Export to Major Countries

7.2 Ethiopia M Commerce Market Imports from Major Countries

8 Ethiopia M Commerce Market Key Performance Indicators

8.1 Number of active mobile wallet users in Ethiopia

8.2 Average transaction value through mobile commerce platforms

8.3 Percentage growth in the number of merchants accepting mobile payments

8.4 Rate of growth in the usage of mobile money services

8.5 Average session duration on mobile commerce apps/websites

9 Ethiopia M Commerce Market - Opportunity Assessment

9.1 Ethiopia M Commerce Market Opportunity Assessment, By Transactions, 2021 & 2031F

9.2 Ethiopia M Commerce Market Opportunity Assessment, By Payment Modes, 2021 & 2031F

9.3 Ethiopia M Commerce Market Opportunity Assessment, By Users, 2021 & 2031F

10 Ethiopia M Commerce Market - Competitive Landscape

10.1 Ethiopia M Commerce Market Revenue Share, By Companies, 2024

10.2 Ethiopia M Commerce Market Competitive Benchmarking, By Operating and Technical Parameters

11 Company Profiles

12 Recommendations

13 Disclaimer

Africa M Commerce Market

Asia Pacific M Commerce Market

Chile M Commerce Market

Europe M Commerce Market

France M Commerce Market

Germany M Commerce Market

Middle East M Commerce Market

North America M Commerce Market

United Kingdom (UK) M Commerce Market

Venezuela M Commerce Market

Export potential assessment - trade Analytics for 2030

Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.

By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.

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