Product Code: ETC4383792 | Publication Date: Jul 2023 | Updated Date: Apr 2025 | Product Type: Report | |
Publisher: 6Wresearch | Author: Shubham Padhi | No. of Pages: 85 | No. of Figures: 45 | No. of Tables: 25 |
The mobile commerce (m-commerce) market in Germany has witnessed rapid growth driven by the increasing adoption of smartphones, mobile applications, and digital payment solutions among consumers and businesses. M-commerce refers to the buying and selling of goods and services through mobile devices such as smartphones and tablets, utilizing mobile-optimized websites, apps, and digital wallets. With the proliferation of mobile internet connectivity and the convenience of mobile shopping, there is a growing trend towards m-commerce across various sectors such as retail, e-commerce, banking, transportation, and entertainment. Key players in the market, including retailers, e-commerce platforms, and financial institutions, are investing in mobile technologies, user experience optimization, and mobile marketing strategies to capitalize on the growing m-commerce trend in Germany. Moreover, advancements in mobile security, biometrics, and digital identity verification are driving further innovation and adoption in the m-commerce ecosystem, enhancing trust and confidence among mobile shoppers.
The Germany M Commerce Market is experiencing rapid expansion driven by the widespread adoption of smartphones and mobile internet connectivity. With the increasing penetration of mobile devices and changing consumer preferences towards convenient shopping experiences, M-commerce has emerged as a significant driver of retail sales growth. Mobile commerce offers consumers the flexibility to browse, shop, and make payments anytime and anywhere, thereby enhancing convenience and accessibility. Moreover, the integration of advanced technologies such as mobile wallets, augmented reality, and artificial intelligence is enriching the M-commerce experience and driving consumer engagement. Furthermore, the COVID-19 pandemic has accelerated the shift towards digital and contactless payment methods, further fueling the growth of the M-commerce market in Germany.
Germany m-commerce market encounters challenges related to consumer trust and security concerns regarding mobile payment platforms and transactions. Additionally, the fragmentation of mobile operating systems and devices complicates the development and optimization of m-commerce apps and websites for a seamless user experience. Moreover, fierce competition among m-commerce providers and traditional retailers entering the mobile space heighten the pressure to innovate and differentiate offerings to capture and retain market share.
Government regulations related to e-commerce and consumer protection impact the market for mobile commerce (m-commerce) in Germany. Laws such as the Distance Selling Act and the Consumer Rights Directive set guidelines for online transactions and digital payments. Compliance with these regulations is necessary for companies operating m-commerce platforms in Germany.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Germany M Commerce Market Overview |
3.1 Germany Country Macro Economic Indicators |
3.2 Germany M Commerce Market Revenues & Volume, 2021 & 2031F |
3.3 Germany M Commerce Market - Industry Life Cycle |
3.4 Germany M Commerce Market - Porter's Five Forces |
3.5 Germany M Commerce Market Revenues & Volume Share, By Transactions, 2021 & 2031F |
3.6 Germany M Commerce Market Revenues & Volume Share, By Payment Modes, 2021 & 2031F |
3.7 Germany M Commerce Market Revenues & Volume Share, By Users, 2021 & 2031F |
4 Germany M Commerce Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Germany M Commerce Market Trends |
6 Germany M Commerce Market, By Types |
6.1 Germany M Commerce Market, By Transactions |
6.1.1 Overview and Analysis |
6.1.2 Germany M Commerce Market Revenues & Volume, By Transactions, 2021-2031F |
6.1.3 Germany M Commerce Market Revenues & Volume, By M Retailing, 2021-2031F |
6.1.4 Germany M Commerce Market Revenues & Volume, By M Ticketing/Booking, 2021-2031F |
6.1.5 Germany M Commerce Market Revenues & Volume, By M Billing, 2021-2031F |
6.1.6 Germany M Commerce Market Revenues & Volume, By Other M Commerce Services, 2021-2031F |
6.2 Germany M Commerce Market, By Payment Modes |
6.2.1 Overview and Analysis |
6.2.2 Germany M Commerce Market Revenues & Volume, By Near Field Communication (NFC), 2021-2031F |
6.2.3 Germany M Commerce Market Revenues & Volume, By Premium SMS, 2021-2031F |
6.2.4 Germany M Commerce Market Revenues & Volume, By Wireless application protocol (WAP), 2021-2031F |
6.2.5 Germany M Commerce Market Revenues & Volume, By Direct Carrier Billing, 2021-2031F |
6.3 Germany M Commerce Market, By Users |
6.3.1 Overview and Analysis |
6.3.2 Germany M Commerce Market Revenues & Volume, By Smart device users, 2021-2031F |
6.3.3 Germany M Commerce Market Revenues & Volume, By Feature phone users, 2021-2031F |
7 Germany M Commerce Market Import-Export Trade Statistics |
7.1 Germany M Commerce Market Export to Major Countries |
7.2 Germany M Commerce Market Imports from Major Countries |
8 Germany M Commerce Market Key Performance Indicators |
9 Germany M Commerce Market - Opportunity Assessment |
9.1 Germany M Commerce Market Opportunity Assessment, By Transactions, 2021 & 2031F |
9.2 Germany M Commerce Market Opportunity Assessment, By Payment Modes, 2021 & 2031F |
9.3 Germany M Commerce Market Opportunity Assessment, By Users, 2021 & 2031F |
10 Germany M Commerce Market - Competitive Landscape |
10.1 Germany M Commerce Market Revenue Share, By Companies, 2024 |
10.2 Germany M Commerce Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |