Product Code: ETC5416325 | Publication Date: Nov 2023 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | No. of Pages: 60 | No. of Figures: 30 | No. of Tables: 5 | |
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Ethiopia Mobile Marketing Market Overview |
3.1 Ethiopia Country Macro Economic Indicators |
3.2 Ethiopia Mobile Marketing Market Revenues & Volume, 2021 & 2031F |
3.3 Ethiopia Mobile Marketing Market - Industry Life Cycle |
3.4 Ethiopia Mobile Marketing Market - Porter's Five Forces |
3.5 Ethiopia Mobile Marketing Market Revenues & Volume Share, By Component, 2021 & 2031F |
3.6 Ethiopia Mobile Marketing Market Revenues & Volume Share, By Organization Size, 2021 & 2031F |
3.7 Ethiopia Mobile Marketing Market Revenues & Volume Share, By Vertical, 2021 & 2031F |
3.8 Ethiopia Mobile Marketing Market Revenues & Volume Share, By Channel, 2021 & 2031F |
4 Ethiopia Mobile Marketing Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing smartphone penetration in Ethiopia |
4.2.2 Growth in internet usage and mobile data consumption |
4.2.3 Expansion of mobile network coverage in rural areas |
4.3 Market Restraints |
4.3.1 Limited purchasing power and low disposable income in the population |
4.3.2 Infrastructure challenges affecting network quality and reliability |
4.3.3 Regulatory restrictions impacting market competitiveness |
5 Ethiopia Mobile Marketing Market Trends |
6 Ethiopia Mobile Marketing Market Segmentations |
6.1 Ethiopia Mobile Marketing Market, By Component |
6.1.1 Overview and Analysis |
6.1.2 Ethiopia Mobile Marketing Market Revenues & Volume, By Platform , 2021-2031F |
6.1.3 Ethiopia Mobile Marketing Market Revenues & Volume, By Services, 2021-2031F |
6.2 Ethiopia Mobile Marketing Market, By Organization Size |
6.2.1 Overview and Analysis |
6.2.2 Ethiopia Mobile Marketing Market Revenues & Volume, By SMES, 2021-2031F |
6.2.3 Ethiopia Mobile Marketing Market Revenues & Volume, By Large Enterprises, 2021-2031F |
6.3 Ethiopia Mobile Marketing Market, By Vertical |
6.3.1 Overview and Analysis |
6.3.2 Ethiopia Mobile Marketing Market Revenues & Volume, By Retail and eCommerce, 2021-2031F |
6.3.3 Ethiopia Mobile Marketing Market Revenues & Volume, By Travel and Logistics, 2021-2031F |
6.3.4 Ethiopia Mobile Marketing Market Revenues & Volume, By Automotive, 2021-2031F |
6.3.5 Ethiopia Mobile Marketing Market Revenues & Volume, By BFSI, 2021-2031F |
6.3.6 Ethiopia Mobile Marketing Market Revenues & Volume, By Telecom and IT, 2021-2031F |
6.3.7 Ethiopia Mobile Marketing Market Revenues & Volume, By Media and Entertainment, 2021-2031F |
6.3.8 Ethiopia Mobile Marketing Market Revenues & Volume, By Others (includes energy, education, real estate, and utilities and power), 2021-2031F |
6.3.9 Ethiopia Mobile Marketing Market Revenues & Volume, By Others (includes energy, education, real estate, and utilities and power), 2021-2031F |
6.4 Ethiopia Mobile Marketing Market, By Channel |
6.4.1 Overview and Analysis |
6.4.2 Ethiopia Mobile Marketing Market Revenues & Volume, By Messaging, 2021-2031F |
6.4.3 Ethiopia Mobile Marketing Market Revenues & Volume, By Push notification, 2021-2031F |
6.4.4 Ethiopia Mobile Marketing Market Revenues & Volume, By Mobile Emails, 2021-2031F |
6.4.5 Ethiopia Mobile Marketing Market Revenues & Volume, By Quick Response (QR) Code, 2021-2031F |
6.4.6 Ethiopia Mobile Marketing Market Revenues & Volume, By Location-based Marketing, 2021-2031F |
6.4.7 Ethiopia Mobile Marketing Market Revenues & Volume, By In-app Messages, 2021-2031F |
6.4.8 Ethiopia Mobile Marketing Market Revenues & Volume, By Others, 2021-2031F |
6.4.9 Ethiopia Mobile Marketing Market Revenues & Volume, By Others, 2021-2031F |
7 Ethiopia Mobile Marketing Market Import-Export Trade Statistics |
7.1 Ethiopia Mobile Marketing Market Export to Major Countries |
7.2 Ethiopia Mobile Marketing Market Imports from Major Countries |
8 Ethiopia Mobile Marketing Market Key Performance Indicators |
8.1 Average revenue per user (ARPU) growth |
8.2 Number of active mobile subscribers |
8.3 Mobile data usage per subscriber |
8.4 Average download speed |
8.5 Percentage of population covered by mobile networks |
9 Ethiopia Mobile Marketing Market - Opportunity Assessment |
9.1 Ethiopia Mobile Marketing Market Opportunity Assessment, By Component, 2021 & 2031F |
9.2 Ethiopia Mobile Marketing Market Opportunity Assessment, By Organization Size, 2021 & 2031F |
9.3 Ethiopia Mobile Marketing Market Opportunity Assessment, By Vertical, 2021 & 2031F |
9.4 Ethiopia Mobile Marketing Market Opportunity Assessment, By Channel, 2021 & 2031F |
10 Ethiopia Mobile Marketing Market - Competitive Landscape |
10.1 Ethiopia Mobile Marketing Market Revenue Share, By Companies, 2024 |
10.2 Ethiopia Mobile Marketing Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations | 13 Disclaimer |