Africa Mobile Marketing Market (2025-2031) | Outlook, Companies, Trends, Share, Industry, Analysis, Forecast, Revenue, Growth, Size & Value
Market Forecast by Countries (South Africa, Nigeria, Kenya, Rest of Africa), By Component (Platform , Services), By Organization Size (SMES, Large Enterprises), By Vertical (Retail and eCommerce, Travel and Logistics, Automotive, BFSI, Telecom and IT, Media and Entertainment, Healthcare, Others (includes energy, education, real estate, and utilities and power)), By Channel (Messaging, Push notification, Mobile Emails, Quick Response (QR) Code, Location-based Marketing, In-app Messages, Mobile Web, Others) And Competitive Landscape
| Product Code: ETC4601924 | Publication Date: Jul 2023 | Updated Date: Nov 2025 | Product Type: Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 200 | No. of Figures: 90 | No. of Tables: 30 |
Africa Mobile Marketing Market Size & Growth Rate
According to 6Wresearch internal database and industry insights, the Africa Mobile Marketing Market was valued at USD 1.2 billion in 2024 and is projected to reach nearly USD 3.6 billion by 2031, exhibiting a compound annual growth rate (CAGR) of 15.5% during the forecast period (2025-2031).
Five-Years Growth Trajectory of the Africa Mobile Marketing Market with Core Drivers
Below mentioned are the evaluation of year-wise growth rate along with key drivers:
| Years | Est. Annual Growth in (%) | Growth Drivers |
| 2020 | 13.2% | Increased mobile internet penetration and growing smartphone adoption. |
| 2021 | 14.5% | Rising mobile advertising spending due to the expansion of mobile commerce. |
| 2022 | 15.5% | Improved mobile marketing technologies, such as location-based services. |
| 2023 | 16.2% | High penetration of mobile apps and social media platforms. |
| 2024 | 17% | Government initiatives supporting digital marketing infrastructure. |
Topics Covered in the Africa Mobile Marketing Market Report
The Africa Mobile Marketing Market report thoroughly covers the market by countries, components, organization size, verticals, and channels. The market report provides an unbiased and detailed analysis of ongoing market trends, opportunities/high growth areas, and market drivers, which would help stakeholders devise and align their market strategies according to the current and future market dynamics.
| Report Name | Africa Mobile Marketing Market |
| Forecast Period | 2025-2031 |
| CAGR | 15.50% |
| Market Size | USD 3.6 billion by 2031 |
| Growing Sector | Mobile Advertising |
Africa Mobile Marketing Market Synopsis
The Africa Mobile Marketing Market is poised for substantial growth. This is primarily driven by the increasing use of mobile internet, growing smartphone penetration, and a significant rise in mobile commerce and digital advertising spending across Africa. In addition to these, the advent of innovative mobile marketing technologies such as push notifications, in-app messages, and location-based services are further propelling the market forward. Government initiatives to support the digital economy and mobile advertising infrastructure are also contributing to the market's growth.
Evaluation of Growth Drivers in the Africa Mobile Marketing Market
Below mentioned are some growth drivers and their impact on market dynamics:
| Drivers | Primary Segments Affected | Why It Matters |
| Mobile Internet Penetration | All Segments (Platform, Services) | High mobile internet usage provides new channels for marketing activities. |
| Smartphone Adoption | All Segments | Widespread adoption of smartphones creates a larger market for mobile marketing platforms and services. |
| Mobile Commerce Growth | Retail and eCommerce, Telecom & IT | Mobile commerce is becoming a major revenue stream, boosting demand for marketing solutions. |
| Government Initiatives | All Segments | Governments are investing in digital infrastructure and supporting mobile marketing regulations. |
| Social Media and App Growth | Mobile Web, In-app Messages | The rise of social media and apps increases the opportunities for targeted marketing. |
The Africa Mobile Marketing Market is expected to witness significant growth a CAGR of 15.5% during the forecast period of 2025 to 2031. Major growth drivers of the market include increased usage of mobile phones and growing internet penetration within Africa. Further growing ecommerce platforms and social media apps are proliferating this industry growth. Rising government initiatives to promote digitalization and increase mobile marketing infrastructure to promote sustainability are additionally contributing to this industry's strong expansion. More efficient strategies such as location-based marketing and push notifications are expected to fuel future demand for this industry.
Evaluation of Restraints in the Africa Mobile Marketing Market
Below mentioned are some major restraints and their influence on market dynamics:
| Restraints | Primary Segments Affected | What This Means |
| Data Privacy Regulations | Services, Channels (Mobile Web, Apps) | Stringent data privacy laws can limit how marketers collect and use consumer data. |
| Lack of Digital Literacy | All Segments | Low digital literacy in certain regions limits the reach of mobile marketing campaigns. |
| High Cost of Digital Marketing | Small and Medium Enterprises (SMEs) | SMEs may find it difficult to afford advanced mobile marketing technologies and services. |
| Network Infrastructure Issues | Mobile Web, Mobile Apps | Inadequate mobile network infrastructure hinders seamless execution of mobile marketing campaigns. |
| Limited Internet Access in Remote Areas | Mobile Marketing Platforms, Channels | Limited internet penetration in remote areas may restrict market expansion in some regions. |
Africa Mobile Marketing Market Challenges
The market is expected to witness various challenges in its path of growth. These challenges include the inadequate network infrastructure in multiple areas, which limits the effectiveness of the campaign. Moreover, data privacy concerns and lower literacy rates among the population restrict this market expansion. The high cost of mobile marketing also poses a significant challenge for this industry's smooth expansion, as it hampers its usage by small companies.
Africa Mobile Marketing Market Trends
Some major trends contributing to the development of the Africa Mobile Marketing Market Growth are:
- Increased Mobile Internet Usage: Mobile marketing reaches a wider audience due to increased mobile internet access.
- Rise of Social Media Marketing: Social media platforms offer targeted ads based on user preferences and behavior.
- Location-Based Marketing: Location-based marketing delivers targeted ads depending on consumer's geographical location.
- Adoption of In-App Messaging: Brands engage users with personalized offers directly through in-app messaging.
- Push Notification Growth: Push notifications allow brands to send personalized updates and promotions to users.
Investment Opportunities in the Africa Mobile Marketing Market
Here are some investment opportunities in the Africa Mobile Marketing Industry:
- Mobile Advertising Platforms: Investing in mobile ad platforms offering targeted ads and analytics tools.
- Location-Based Marketing Solutions: Invest in technologies to deliver location-targeted content to consumers.
- Mobile App Development and Marketing: Develop apps and market them for industries like eCommerce and healthcare.
- Data Analytics and Insights: Invest in analytics platforms to optimize and drive mobile marketing campaigns.
- Social Media Marketing Solutions: Invest in tools to manage and improve social media marketing strategies.
Top 5 Leading Players in the Africa Mobile Marketing Market
Here are some top companies contributing to Africa Mobile Marketing Market Share:
1. Ve Interactive
| Company Name | Ve Interactive |
| Headquarters | Johannesburg, South Africa |
| Established | 2011 |
| Website | Click Here |
Ve Interactive is a leading provider of mobile marketing solutions, specializing in mobile advertising, in-app messaging, and push notifications. Their platform offers real-time marketing solutions for businesses targeting African consumers.
2. Xgody
| Company Name | Xgody |
| Headquarters | Lagos, Nigeria |
| Established | 2012 |
| Website | Click Here |
Xgody is a mobile marketing and app development company that focuses on helping brands reach mobile users across Africa through targeted push notifications and in-app advertising.
3. Mobicash
| Company Name | Mobicash |
| Headquarters | Nairobi, Kenya |
| Established | 2010 |
| Website | Click Here |
Mobicash offers mobile marketing and mobile commerce solutions, leveraging mobile payment systems to target consumers effectively in emerging African markets.
4. Google
| Company Name | |
| Headquarters | Johannesburg, South Africa |
| Established | 1998 (Africa Operations) |
| Website | Click Here |
Google provides a range of mobile marketing tools, including search ads, display ads, and YouTube ads, targeting African mobile users. Their platform supports businesses in reaching users across the continent.
5. Sendinblue
| Company Name | Sendinblue |
| Headquarters | Lagos, Nigeria |
| Established | 2012 |
| Website | Click Here |
Sendinblue offers an all-in-one mobile marketing platform, including email, SMS, and push notifications, to help businesses in Africa reach and engage mobile consumers effectively.
Government Regulations Introduced in the Africa Mobile Marketing Market
The African mobile marketing market is significantly influenced by government regulations concerning digital privacy, data protection, and mobile advertising standards. South Africa enacted the Protection of Personal Information Act (POPIA) to protect customer data, influencing marketers' data collection and utilization for mobile marketing. Nigeria's National Data Protection Regulation (NDPR) has established protocols for mobile marketing, guaranteeing consumer permission and data protection. These standards serve to standardize the mobile marketing sector and safeguard consumer rights.
Future Insights of the Africa Mobile Marketing Market
The Africa Mobile Marketing Market is expected to continue its growth trajectory, attributed by increasing mobile internet usage, the rise of mobile commerce, and the government’s focus on digital transformation. The market is also expected to benefit from the growing adoption of mobile apps and social media marketing platforms. In addition, location-based marketing, push notifications, and in-app messages will continue to evolve, offering businesses innovative ways to engage with African consumers.
Market Segmentation Analysis
The report offers a comprehensive study of the subsequent market segments and their leading categories.
Mobile Advertising to Dominate the Market - By Component
According to Guneet Kaur, Senior Research Analyst, 6Wresearch, the mobile advertising component dominates the market due to the growing adoption of mobile devices and internet usage, allowing advertisers to reach a larger audience through targeted ads on mobile platforms.
Retail and e-Commerce to Dominate the Market – By Vertical
Retail and eCommerce lead the market, driven by the rise of online shopping and mobile payment solutions. Brands are increasingly adopting mobile marketing strategies to engage customers, boost conversions, and improve brand visibility across digital platforms.
Push Notification to Dominate the Market – By Channel
Push notifications are the fastest-growing channel, enabling brands to send personalized messages directly to users’ mobile devices. This approach fosters higher engagement, strengthens brand loyalty, and drives customer retention with timely offers and updates.
SMEs to Dominate the Market – By Organization Size
Small and medium-sized enterprises (SMEs) lead the market as they increasingly adopt mobile marketing solutions to enhance customer engagement, improve brand visibility, and drive sales while benefiting from cost-effective mobile marketing platforms and tools.
South Africa to Dominate the Market – By Countries
South Africa leads the market due to its robust digital infrastructure, high mobile penetration, and increasing adoption of mobile marketing strategies. The country has a well-established mobile user base, making it a prime target for mobile marketing campaigns.
Key Attractiveness of the Report
- 10 Years of Market Numbers.
- Historical Data Starting from 2021 to 2024.
- Base Year 2024
- Forecast Data until 2031.
- Key Performance Indicators Impacting the Market.
- Major Upcoming Developments and Projects.
Key Highlights of the Report:
- Africa Mobile Marketing Market Outlook
- Market Size of Africa Mobile Marketing Market, 2024
- Forecast of Africa Mobile Marketing Market, 2031
- Historical Data and Forecast of Africa Mobile Marketing Revenues & Volume for the Period 2021 - 2031F
- Africa Mobile Marketing Market Trend Evolution
- Africa Mobile Marketing Market Drivers and Challenges
- Africa Mobile Marketing Price Trends
- Africa Mobile Marketing Porter's Five Forces
- Africa Mobile Marketing Industry Life Cycle
- Historical Data and Forecast of Africa Mobile Marketing Market Revenues & Volume By Component for the Period 2021 - 2031F
- Historical Data and Forecast of Africa Mobile Marketing Market Revenues & Volume By Platform for the Period 2021 - 2031F
- Historical Data and Forecast of Africa Mobile Marketing Market Revenues & Volume By Services for the Period 2021 - 2031F
- Historical Data and Forecast of South Africa Mobile Marketing Market Revenues & Volume By Component for the Period 2021 - 2031F
- Historical Data and Forecast of South Africa Mobile Marketing Market Revenues & Volume By Platform for the Period 2021 - 2031F
- Historical Data and Forecast of South Africa Mobile Marketing Market Revenues & Volume By Services for the Period 2021 - 2031F
- Historical Data and Forecast of Nigeria Mobile Marketing Market Revenues & Volume By Component for the Period 2021 - 2031F
- Historical Data and Forecast of Nigeria Mobile Marketing Market Revenues & Volume By Platform for the Period 2021 - 2031F
- Historical Data and Forecast of Nigeria Mobile Marketing Market Revenues & Volume By Services for the Period 2021 - 2031F
- Historical Data and Forecast of Kenya Mobile Marketing Market Revenues & Volume By Component for the Period 2021 - 2031F
- Historical Data and Forecast of Kenya Mobile Marketing Market Revenues & Volume By Platform for the Period 2021 - 2031F
- Historical Data and Forecast of Kenya Mobile Marketing Market Revenues & Volume By Services for the Period 2021 - 2031F
- Historical Data and Forecast of Rest of Africa Mobile Marketing Market Revenues & Volume By Component for the Period 2021 - 2031F
- Historical Data and Forecast of Rest of Africa Mobile Marketing Market Revenues & Volume By Platform for the Period 2021 - 2031F
- Historical Data and Forecast of Rest of Africa Mobile Marketing Market Revenues & Volume By Services for the Period 2021 - 2031F
- Historical Data and Forecast of Africa Mobile Marketing Market Revenues & Volume By Organization Size for the Period 2021 - 2031F
- Historical Data and Forecast of Africa Mobile Marketing Market Revenues & Volume By SMES for the Period 2021 - 2031F
- Historical Data and Forecast of Africa Mobile Marketing Market Revenues & Volume By Large Enterprises for the Period 2021 - 2031F
- Historical Data and Forecast of South Africa Mobile Marketing Market Revenues & Volume By Organization Size for the Period 2021 - 2031F
- Historical Data and Forecast of South Africa Mobile Marketing Market Revenues & Volume By SMES for the Period 2021 - 2031F
- Historical Data and Forecast of South Africa Mobile Marketing Market Revenues & Volume By Large Enterprises for the Period 2021 - 2031F
- Historical Data and Forecast of Nigeria Mobile Marketing Market Revenues & Volume By Organization Size for the Period 2021 - 2031F
- Historical Data and Forecast of Nigeria Mobile Marketing Market Revenues & Volume By SMES for the Period 2021 - 2031F
- Historical Data and Forecast of Nigeria Mobile Marketing Market Revenues & Volume By Large Enterprises for the Period 2021 - 2031F
- Historical Data and Forecast of Kenya Mobile Marketing Market Revenues & Volume By Organization Size for the Period 2021 - 2031F
- Historical Data and Forecast of Kenya Mobile Marketing Market Revenues & Volume By SMES for the Period 2021 - 2031F
- Historical Data and Forecast of Kenya Mobile Marketing Market Revenues & Volume By Large Enterprises for the Period 2021 - 2031F
- Historical Data and Forecast of Rest of Africa Mobile Marketing Market Revenues & Volume By Organization Size for the Period 2021 - 2031F
- Historical Data and Forecast of Rest of Africa Mobile Marketing Market Revenues & Volume By SMES for the Period 2021 - 2031F
- Historical Data and Forecast of Rest of Africa Mobile Marketing Market Revenues & Volume By Large Enterprises for the Period 2021 - 2031F
- Historical Data and Forecast of Africa Mobile Marketing Market Revenues & Volume By Vertical for the Period 2021 - 2031F
- Historical Data and Forecast of Africa Mobile Marketing Market Revenues & Volume By Retail and eCommerce for the Period 2021 - 2031F
- Historical Data and Forecast of Africa Mobile Marketing Market Revenues & Volume By Travel and Logistics for the Period 2021 - 2031F
- Historical Data and Forecast of Africa Mobile Marketing Market Revenues & Volume By Automotive for the Period 2021 - 2031F
- Historical Data and Forecast of Africa Mobile Marketing Market Revenues & Volume By BFSI for the Period 2021 - 2031F
- Historical Data and Forecast of Africa Mobile Marketing Market Revenues & Volume By Telecom and IT for the Period 2021 - 2031F
- Historical Data and Forecast of Africa Mobile Marketing Market Revenues & Volume By Media and Entertainment for the Period 2021 - 2031F
- Historical Data and Forecast of Africa Mobile Marketing Market Revenues & Volume By Healthcare for the Period 2021 - 2031F
- Historical Data and Forecast of Africa Retail and eCommerce Mobile Marketing Market Revenues & Volume By Others (includes energy, education, real estate, and utilities and power) for the Period 2021 - 2031F
- Historical Data and Forecast of South Africa Mobile Marketing Market Revenues & Volume By Vertical for the Period 2021 - 2031F
- Historical Data and Forecast of South Africa Mobile Marketing Market Revenues & Volume By Retail and eCommerce for the Period 2021 - 2031F
- Historical Data and Forecast of South Africa Mobile Marketing Market Revenues & Volume By Travel and Logistics for the Period 2021 - 2031F
- Historical Data and Forecast of South Africa Mobile Marketing Market Revenues & Volume By Automotive for the Period 2021 - 2031F
- Historical Data and Forecast of South Africa Mobile Marketing Market Revenues & Volume By BFSI for the Period 2021 - 2031F
- Historical Data and Forecast of South Africa Mobile Marketing Market Revenues & Volume By Telecom and IT for the Period 2021 - 2031F
- Historical Data and Forecast of South Africa Mobile Marketing Market Revenues & Volume By Media and Entertainment for the Period 2021 - 2031F
- Historical Data and Forecast of South Africa Mobile Marketing Market Revenues & Volume By Healthcare for the Period 2021 - 2031F
- Historical Data and Forecast of South Africa Retail and eCommerce Mobile Marketing Market Revenues & Volume By Others (includes energy, education, real estate, and utilities and power) for the Period 2021 - 2031F
- Historical Data and Forecast of Nigeria Mobile Marketing Market Revenues & Volume By Vertical for the Period 2021 - 2031F
- Historical Data and Forecast of Nigeria Mobile Marketing Market Revenues & Volume By Retail and eCommerce for the Period 2021 - 2031F
- Historical Data and Forecast of Nigeria Mobile Marketing Market Revenues & Volume By Travel and Logistics for the Period 2021 - 2031F
- Historical Data and Forecast of Nigeria Mobile Marketing Market Revenues & Volume By Automotive for the Period 2021 - 2031F
- Historical Data and Forecast of Nigeria Mobile Marketing Market Revenues & Volume By BFSI for the Period 2021 - 2031F
- Historical Data and Forecast of Nigeria Mobile Marketing Market Revenues & Volume By Telecom and IT for the Period 2021 - 2031F
- Historical Data and Forecast of Nigeria Mobile Marketing Market Revenues & Volume By Media and Entertainment for the Period 2021 - 2031F
- Historical Data and Forecast of Nigeria Mobile Marketing Market Revenues & Volume By Healthcare for the Period 2021 - 2031F
- Historical Data and Forecast of Nigeria Retail and eCommerce Mobile Marketing Market Revenues & Volume By Others (includes energy, education, real estate, and utilities and power) for the Period 2021 - 2031F
- Historical Data and Forecast of Kenya Mobile Marketing Market Revenues & Volume By Vertical for the Period 2021 - 2031F
- Historical Data and Forecast of Kenya Mobile Marketing Market Revenues & Volume By Retail and eCommerce for the Period 2021 - 2031F
- Historical Data and Forecast of Kenya Mobile Marketing Market Revenues & Volume By Travel and Logistics for the Period 2021 - 2031F
- Historical Data and Forecast of Kenya Mobile Marketing Market Revenues & Volume By Automotive for the Period 2021 - 2031F
- Historical Data and Forecast of Kenya Mobile Marketing Market Revenues & Volume By BFSI for the Period 2021 - 2031F
- Historical Data and Forecast of Kenya Mobile Marketing Market Revenues & Volume By Telecom and IT for the Period 2021 - 2031F
- Historical Data and Forecast of Kenya Mobile Marketing Market Revenues & Volume By Media and Entertainment for the Period 2021 - 2031F
- Historical Data and Forecast of Kenya Mobile Marketing Market Revenues & Volume By Healthcare for the Period 2021 - 2031F
- Historical Data and Forecast of Kenya Retail and eCommerce Mobile Marketing Market Revenues & Volume By Others (includes energy, education, real estate, and utilities and power) for the Period 2021 - 2031F
- Historical Data and Forecast of Rest of Africa Mobile Marketing Market Revenues & Volume By Vertical for the Period 2021 - 2031F
- Historical Data and Forecast of Rest of Africa Mobile Marketing Market Revenues & Volume By Retail and eCommerce for the Period 2021 - 2031F
- Historical Data and Forecast of Rest of Africa Mobile Marketing Market Revenues & Volume By Travel and Logistics for the Period 2021 - 2031F
- Historical Data and Forecast of Rest of Africa Mobile Marketing Market Revenues & Volume By Automotive for the Period 2021 - 2031F
- Historical Data and Forecast of Rest of Africa Mobile Marketing Market Revenues & Volume By BFSI for the Period 2021 - 2031F
- Historical Data and Forecast of Rest of Africa Mobile Marketing Market Revenues & Volume By Telecom and IT for the Period 2021 - 2031F
- Historical Data and Forecast of Rest of Africa Mobile Marketing Market Revenues & Volume By Media and Entertainment for the Period 2021 - 2031F
- Historical Data and Forecast of Rest of Africa Mobile Marketing Market Revenues & Volume By Healthcare for the Period 2021 - 2031F
- Historical Data and Forecast of Rest of Africa Retail and eCommerce Mobile Marketing Market Revenues & Volume By Others (includes energy, education, real estate, and utilities and power) for the Period 2021 - 2031F
- Historical Data and Forecast of Africa Mobile Marketing Market Revenues & Volume By Channel for the Period 2021 - 2031F
- Historical Data and Forecast of Africa Mobile Marketing Market Revenues & Volume By Messaging for the Period 2021 - 2031F
- Historical Data and Forecast of Africa Mobile Marketing Market Revenues & Volume By Push notification for the Period 2021 - 2031F
- Historical Data and Forecast of Africa Mobile Marketing Market Revenues & Volume By Mobile Emails for the Period 2021 - 2031F
- Historical Data and Forecast of Africa Mobile Marketing Market Revenues & Volume By Quick Response (QR) Code for the Period 2021 - 2031F
- Historical Data and Forecast of Africa Mobile Marketing Market Revenues & Volume By Location-based Marketing for the Period 2021 - 2031F
- Historical Data and Forecast of Africa Mobile Marketing Market Revenues & Volume By In-app Messages for the Period 2021 - 2031F
- Historical Data and Forecast of Africa Mobile Marketing Market Revenues & Volume By Mobile Web for the Period 2021 - 2031F
- Historical Data and Forecast of Africa Messaging Mobile Marketing Market Revenues & Volume By Others for the Period 2021 - 2031F
- Historical Data and Forecast of South Africa Mobile Marketing Market Revenues & Volume By Channel for the Period 2021 - 2031F
- Historical Data and Forecast of South Africa Mobile Marketing Market Revenues & Volume By Messaging for the Period 2021 - 2031F
- Historical Data and Forecast of South Africa Mobile Marketing Market Revenues & Volume By Push notification for the Period 2021 - 2031F
- Historical Data and Forecast of South Africa Mobile Marketing Market Revenues & Volume By Mobile Emails for the Period 2021 - 2031F
- Historical Data and Forecast of South Africa Mobile Marketing Market Revenues & Volume By Quick Response (QR) Code for the Period 2021 - 2031F
- Historical Data and Forecast of South Africa Mobile Marketing Market Revenues & Volume By Location-based Marketing for the Period 2021 - 2031F
- Historical Data and Forecast of South Africa Mobile Marketing Market Revenues & Volume By In-app Messages for the Period 2021 - 2031F
- Historical Data and Forecast of South Africa Mobile Marketing Market Revenues & Volume By Mobile Web for the Period 2021 - 2031F
- Historical Data and Forecast of South Africa Messaging Mobile Marketing Market Revenues & Volume By Others for the Period 2021 - 2031F
- Historical Data and Forecast of Nigeria Mobile Marketing Market Revenues & Volume By Channel for the Period 2021 - 2031F
- Historical Data and Forecast of Nigeria Mobile Marketing Market Revenues & Volume By Messaging for the Period 2021 - 2031F
- Historical Data and Forecast of Nigeria Mobile Marketing Market Revenues & Volume By Push notification for the Period 2021 - 2031F
- Historical Data and Forecast of Nigeria Mobile Marketing Market Revenues & Volume By Mobile Emails for the Period 2021 - 2031F
- Historical Data and Forecast of Nigeria Mobile Marketing Market Revenues & Volume By Quick Response (QR) Code for the Period 2021 - 2031F
- Historical Data and Forecast of Nigeria Mobile Marketing Market Revenues & Volume By Location-based Marketing for the Period 2021 - 2031F
- Historical Data and Forecast of Nigeria Mobile Marketing Market Revenues & Volume By In-app Messages for the Period 2021 - 2031F
- Historical Data and Forecast of Nigeria Mobile Marketing Market Revenues & Volume By Mobile Web for the Period 2021 - 2031F
- Historical Data and Forecast of Nigeria Messaging Mobile Marketing Market Revenues & Volume By Others for the Period 2021 - 2031F
- Historical Data and Forecast of Kenya Mobile Marketing Market Revenues & Volume By Channel for the Period 2021 - 2031F
- Historical Data and Forecast of Kenya Mobile Marketing Market Revenues & Volume By Messaging for the Period 2021 - 2031F
- Historical Data and Forecast of Kenya Mobile Marketing Market Revenues & Volume By Push notification for the Period 2021 - 2031F
- Historical Data and Forecast of Kenya Mobile Marketing Market Revenues & Volume By Mobile Emails for the Period 2021 - 2031F
- Historical Data and Forecast of Kenya Mobile Marketing Market Revenues & Volume By Quick Response (QR) Code for the Period 2021 - 2031F
- Historical Data and Forecast of Kenya Mobile Marketing Market Revenues & Volume By Location-based Marketing for the Period 2021 - 2031F
- Historical Data and Forecast of Kenya Mobile Marketing Market Revenues & Volume By In-app Messages for the Period 2021 - 2031F
- Historical Data and Forecast of Kenya Mobile Marketing Market Revenues & Volume By Mobile Web for the Period 2021 - 2031F
- Historical Data and Forecast of Kenya Messaging Mobile Marketing Market Revenues & Volume By Others for the Period 2021 - 2031F
- Historical Data and Forecast of Rest of Africa Mobile Marketing Market Revenues & Volume By Channel for the Period 2021 - 2031F
- Historical Data and Forecast of Rest of Africa Mobile Marketing Market Revenues & Volume By Messaging for the Period 2021 - 2031F
- Historical Data and Forecast of Rest of Africa Mobile Marketing Market Revenues & Volume By Push notification for the Period 2021 - 2031F
- Historical Data and Forecast of Rest of Africa Mobile Marketing Market Revenues & Volume By Mobile Emails for the Period 2021 - 2031F
- Historical Data and Forecast of Rest of Africa Mobile Marketing Market Revenues & Volume By Quick Response (QR) Code for the Period 2021 - 2031F
- Historical Data and Forecast of Rest of Africa Mobile Marketing Market Revenues & Volume By Location-based Marketing for the Period 2021 - 2031F
- Historical Data and Forecast of Rest of Africa Mobile Marketing Market Revenues & Volume By In-app Messages for the Period 2021 - 2031F
- Historical Data and Forecast of Rest of Africa Mobile Marketing Market Revenues & Volume By Mobile Web for the Period 2021 - 2031F
- Historical Data and Forecast of Rest of Africa Messaging Mobile Marketing Market Revenues & Volume By Others for the Period 2021 - 2031F
- Africa Mobile Marketing Market - Key Performance Indicators
- Africa Mobile Marketing Market - Import Export Trade Statistics
- Africa Mobile Marketing Market - Opportunity Assessment By Countries
- Africa Mobile Marketing Market - Opportunity Assessment By Component
- Africa Mobile Marketing Market - Opportunity Assessment By Organization Size
- Africa Mobile Marketing Market - Opportunity Assessment By Vertical
- Africa Mobile Marketing Market - Opportunity Assessment By Channel
- Africa Mobile Marketing Market - Top Companies Market Share
- Africa Mobile Marketing Market - Top Companies Profiles
- Africa Mobile Marketing Market - Comparison of Players in Technical and Operating Parameters
- Africa Mobile Marketing Market - Strategic Recommendations
Market Covered
The market report has been segmented and sub segmented into the following categories
By Countries
- South Africa
- Nigeria
- Kenya
- Rest of Africa
By Component
- Platform
- Services
By Organization Size
- SMEs
- Large Enterprises
By Vertical
- Retail and eCommerce
- Travel and Logistics
- Automotive
- BFSI
- Telecom and IT
- Media and Entertainment
- Healthcare
- Others (includes energy, education, real estate, and utilities and power)
By Channel
- Messaging
- Push notification
- Mobile Emails
- Quick Response (QR) Code
- Location-based Marketing
- In-app Messages
- Mobile Web
- Others
Africa Mobile Marketing Market (2025-2031): FAQs
The Africa Mobile Marketing Market is projected to grow at a CAGR of 15.5% during the forecast period.
Africa Mobile Marketing Market was accounted at approx. USD 1.2 billion in 2024 and is expected to reach approx. USD 3.6 billion by 2031.
Advances in mobile app marketing, push notifications, location-based marketing, and data analytics are enhancing mobile marketing strategies.
What government regulations are in place for the Africa Mobile Marketing Market?
6Wresearch actively monitors the Africa Mobile Market and publishes its comprehensive annual report, highlighting emerging trends, growth drivers, revenue analysis, and forecast outlook. Our insights help businesses to make data-backed strategic decisions with ongoing market dynamics. Our analysts track relevent industries related to the Africa Mobile Market, allowing our clients with actionable intelligence and reliable forecasts tailored to emerging regional needs.
Yes, we provide customisation as per your requirements. To learn more, feel free to contact us on sales@6wresearch.com
| 1 Executive Summary |
| 2 Introduction |
| 2.1 Key Highlights of the Report |
| 2.2 Report Description |
| 2.3 Market Scope & Segmentation |
| 2.4 Research Methodology |
| 2.5 Assumptions |
| 3 Africa Mobile Marketing Market Overview |
| 3.1 Africa Regional Macro Economic Indicators |
| 3.2 Africa Mobile Marketing Market Revenues & Volume, 2021 & 2031F |
| 3.3 Africa Mobile Marketing Market - Industry Life Cycle |
| 3.4 Africa Mobile Marketing Market - Porter's Five Forces |
| 3.5 Africa Mobile Marketing Market Revenues & Volume Share, By Countries, 2021 & 2031F |
| 3.6 Africa Mobile Marketing Market Revenues & Volume Share, By Component, 2021 & 2031F |
| 3.7 Africa Mobile Marketing Market Revenues & Volume Share, By Organization Size, 2021 & 2031F |
| 3.8 Africa Mobile Marketing Market Revenues & Volume Share, By Vertical, 2021 & 2031F |
| 3.9 Africa Mobile Marketing Market Revenues & Volume Share, By Channel, 2021 & 2031F |
| 4 Africa Mobile Marketing Market Dynamics |
| 4.1 Impact Analysis |
| 4.2 Market Drivers |
| 4.3 Market Restraints |
| 5 Africa Mobile Marketing Market Trends |
| 6 Africa Mobile Marketing Market, 2021 - 2031 |
| 6.1 Africa Mobile Marketing Market, Revenues & Volume, By Component, 2021 - 2031 |
| 6.2 Africa Mobile Marketing Market, Revenues & Volume, By Organization Size, 2021 - 2031 |
| 6.3 Africa Mobile Marketing Market, Revenues & Volume, By Vertical, 2021 - 2031 |
| 6.4 Africa Mobile Marketing Market, Revenues & Volume, By Channel, 2021 - 2031 |
| 7 South Africa Mobile Marketing Market, 2021 - 2031 |
| 7.1 South Africa Mobile Marketing Market, Revenues & Volume, By Component, 2021 - 2031 |
| 7.2 South Africa Mobile Marketing Market, Revenues & Volume, By Organization Size, 2021 - 2031 |
| 7.3 South Africa Mobile Marketing Market, Revenues & Volume, By Vertical, 2021 - 2031 |
| 7.4 South Africa Mobile Marketing Market, Revenues & Volume, By Channel, 2021 - 2031 |
| 8 Nigeria Mobile Marketing Market, 2021 - 2031 |
| 8.1 Nigeria Mobile Marketing Market, Revenues & Volume, By Component, 2021 - 2031 |
| 8.2 Nigeria Mobile Marketing Market, Revenues & Volume, By Organization Size, 2021 - 2031 |
| 8.3 Nigeria Mobile Marketing Market, Revenues & Volume, By Vertical, 2021 - 2031 |
| 8.4 Nigeria Mobile Marketing Market, Revenues & Volume, By Channel, 2021 - 2031 |
| 9 Kenya Mobile Marketing Market, 2021 - 2031 |
| 9.1 Kenya Mobile Marketing Market, Revenues & Volume, By Component, 2021 - 2031 |
| 9.2 Kenya Mobile Marketing Market, Revenues & Volume, By Organization Size, 2021 - 2031 |
| 9.3 Kenya Mobile Marketing Market, Revenues & Volume, By Vertical, 2021 - 2031 |
| 9.4 Kenya Mobile Marketing Market, Revenues & Volume, By Channel, 2021 - 2031 |
| 10 Rest of Africa Mobile Marketing Market, 2021 - 2031 |
| 10.1 Rest of Africa Mobile Marketing Market, Revenues & Volume, By Component, 2021 - 2031 |
| 10.2 Rest of Africa Mobile Marketing Market, Revenues & Volume, By Organization Size, 2021 - 2031 |
| 10.3 Rest of Africa Mobile Marketing Market, Revenues & Volume, By Vertical, 2021 - 2031 |
| 10.4 Rest of Africa Mobile Marketing Market, Revenues & Volume, By Channel, 2021 - 2031 |
| 11 Africa Mobile Marketing Market Key Performance Indicators |
| 12 Africa Mobile Marketing Market - Opportunity Assessment |
| 12.1 Africa Mobile Marketing Market Opportunity Assessment, By Countries, 2021 & 2031F |
| 12.2 Africa Mobile Marketing Market Opportunity Assessment, By Component, 2021 & 2031F |
| 12.3 Africa Mobile Marketing Market Opportunity Assessment, By Organization Size, 2021 & 2031F |
| 12.4 Africa Mobile Marketing Market Opportunity Assessment, By Vertical, 2021 & 2031F |
| 12.5 Africa Mobile Marketing Market Opportunity Assessment, By Channel, 2021 & 2031F |
| 13 Africa Mobile Marketing Market - Competitive Landscape |
| 13.1 Africa Mobile Marketing Market Revenue Share, By Companies, 2024 |
| 13.2 Africa Mobile Marketing Market Competitive Benchmarking, By Operating and Technical Parameters |
| 14 Company Profiles |
| 15 Recommendations |
| 16 Disclaimer |
Pricing
- Single User License$ 4,560
- Department License$ 5,055
- Site License$ 5,595
- Global License$ 6,000
Search
Thought Leadership and Analyst Meet
Our Clients
Related Reports
- Canada Oil and Gas Market (2026-2032) | Share, Segmentation, Value, Industry, Trends, Forecast, Analysis, Size & Revenue, Growth, Competitive Landscape, Outlook, Companies
- Germany Breakfast Food Market (2026-2032) | Industry, Share, Growth, Size, Companies, Value, Analysis, Revenue, Trends, Forecast & Outlook
- Australia Briquette Market (2025-2031) | Growth, Size, Revenue, Forecast, Analysis, Trends, Value, Share, Industry & Companies
- Vietnam System Integrator Market (2025-2031) | Size, Companies, Analysis, Industry, Value, Forecast, Growth, Trends, Revenue & Share
- ASEAN and Thailand Brain Health Supplements Market (2025-2031) | Strategy, Consumer Insights, Analysis, Investment Trends, Opportunities, Growth, Size, Share, Industry, Revenue, Segments, Value, Segmentation, Supply, Forecast, Restraints, Outlook, Competition, Drivers, Trends, Demand, Pricing Analysis, Competitive, Strategic Insights, Companies, Challenges
- ASEAN Bearings Market (2025-2031) | Strategy, Consumer Insights, Analysis, Investment Trends, Opportunities, Growth, Size, Share, Industry, Revenue, Segments, Value, Segmentation, Supply, Forecast, Restraints, Outlook, Competition, Drivers, Trends, Demand, Pricing Analysis, Competitive, Strategic Insights, Companies, Challenges
- Europe Flooring Market (2025-2031) | Outlook, Share, Industry, Trends, Forecast, Companies, Revenue, Size, Analysis, Growth & Value
- Saudi Arabia Manlift Market (2025-2031) | Outlook, Size, Growth, Trends, Companies, Industry, Revenue, Value, Share, Forecast & Analysis
- Uganda Excavator, Crane, and Wheel Loaders Market (2025-2031) | Strategy, Consumer Insights, Analysis, Investment Trends, Opportunities, Growth, Size, Share, Industry, Revenue, Segments, Value, Segmentation, Supply, Forecast, Restraints, Outlook, Competition, Drivers, Trends, Demand, Pricing Analysis, Competitive, Strategic Insights, Companies, Challenges
- Rwanda Excavator, Crane, and Wheel Loaders Market (2025-2031) | Strategy, Consumer Insights, Analysis, Investment Trends, Opportunities, Growth, Size, Share, Industry, Revenue, Segments, Value, Segmentation, Supply, Forecast, Restraints, Outlook, Competition, Drivers, Trends, Demand, Pricing Analysis, Competitive, Strategic Insights, Companies, Challenges
Industry Events and Analyst Meet
Stationery & Paper Expo Saudi Arabia 2026
Kids & Toys Expo Saudi Arabia 2026
Gifts & Homeware Expo Saudi Arabia 2026
Smart Home Expo 2026
Industrial Facilities Management Expo 2025
Whitepaper
- Middle East & Africa Commercial Security Market Click here to view more.
- Middle East & Africa Fire Safety Systems & Equipment Market Click here to view more.
- GCC Drone Market Click here to view more.
- Middle East Lighting Fixture Market Click here to view more.
- GCC Physical & Perimeter Security Market Click here to view more.
6WResearch In News
- Doha a strategic location for EV manufacturing hub: IPA Qatar
- Demand for luxury TVs surging in the GCC, says Samsung
- Empowering Growth: The Thriving Journey of Bangladesh’s Cable Industry
- Demand for luxury TVs surging in the GCC, says Samsung
- Video call with a traditional healer? Once unthinkable, it’s now common in South Africa
- Intelligent Buildings To Smooth GCC’s Path To Net Zero
