Product Code: ETC4380566 | Publication Date: Jul 2023 | Updated Date: Aug 2025 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 85 | No. of Figures: 45 | No. of Tables: 25 | |
The Thailand mobile marketing market has witnessed significant growth in recent years, driven by the increasing smartphone penetration and the growing popularity of mobile apps and digital content. Marketers in Thailand are leveraging mobile marketing strategies to reach a wider audience and engage with consumers on a more personal level. With a diverse range of mobile platforms and communication channels, the market offers a multitude of opportunities for businesses to promote their products and services. As consumer behavior continues to shift towards mobile, companies are focusing on innovative ways to capture and retain their audience attention through mobile advertising, SMS marketing, and mobile app promotions.
The Thailand Mobile Marketing market is experiencing notable growth, propelled by the widespread use of mobile devices and the shift in consumer behavior towards mobile-centric interactions. Mobile marketing leverages SMS, in-app advertising, and mobile applications to engage with consumers, deliver personalized content, and drive conversions. The market growth is fueled by the increasing adoption of mobile advertising strategies by businesses across various sectors. As Thailand population becomes more digitally connected, the Mobile Marketing market is poised to be a key driver of targeted and interactive marketing campaigns, influencing consumer preferences and purchasing decisions.
The Mobile Marketing market in Thailand faces challenges related to privacy concerns and the need for personalized and targeted advertising. Striking the right balance between effective marketing strategies and respecting user privacy is a delicate challenge. Adapting to rapidly changing consumer behavior and technological advancements in the mobile space adds complexity to the landscape.
The Mobile Marketing market in Thailand experienced dynamic growth during the COVID-19 pandemic, with businesses leveraging mobile channels to reach and engage consumers. As digital interactions became prevalent, the demand for mobile marketing solutions surged. The market responded by offering mobile advertising, SMS marketing, and mobile app marketing services that catered to diverse industries. With the mobile device becoming a primary touchpoint for consumers, the Mobile Marketing market in Thailand remains a strategic avenue for businesses to connect with their target audiences, drive brand awareness, and achieve marketing objectives.
The Thailand Mobile Marketing market is witnessing dynamic growth, fueled by the widespread adoption of mobile devices. Key players such as LINE Corporation and AdJapon are at the forefront, leveraging innovative strategies to help businesses connect with consumers effectively through mobile platforms.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Thailand Mobile Marketing Market Overview |
3.1 Thailand Country Macro Economic Indicators |
3.2 Thailand Mobile Marketing Market Revenues & Volume, 2021 & 2031F |
3.3 Thailand Mobile Marketing Market - Industry Life Cycle |
3.4 Thailand Mobile Marketing Market - Porter's Five Forces |
3.5 Thailand Mobile Marketing Market Revenues & Volume Share, By Component, 2021 & 2031F |
3.6 Thailand Mobile Marketing Market Revenues & Volume Share, By Organization Size, 2021 & 2031F |
3.7 Thailand Mobile Marketing Market Revenues & Volume Share, By Vertical, 2021 & 2031F |
3.8 Thailand Mobile Marketing Market Revenues & Volume Share, By Channel, 2021 & 2031F |
4 Thailand Mobile Marketing Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing smartphone penetration rate in Thailand |
4.2.2 Growing demand for mobile data services and mobile applications |
4.2.3 Expansion of 4G and 5G networks in the country |
4.3 Market Restraints |
4.3.1 Intense competition among mobile service providers leading to price wars |
4.3.2 Regulatory challenges and changes in government policies affecting the mobile market |
5 Thailand Mobile Marketing Market Trends |
6 Thailand Mobile Marketing Market, By Types |
6.1 Thailand Mobile Marketing Market, By Component |
6.1.1 Overview and Analysis |
6.1.2 Thailand Mobile Marketing Market Revenues & Volume, By Component, 2021-2031F |
6.1.3 Thailand Mobile Marketing Market Revenues & Volume, By Platform , 2021-2031F |
6.1.4 Thailand Mobile Marketing Market Revenues & Volume, By Services, 2021-2031F |
6.2 Thailand Mobile Marketing Market, By Organization Size |
6.2.1 Overview and Analysis |
6.2.2 Thailand Mobile Marketing Market Revenues & Volume, By SMES, 2021-2031F |
6.2.3 Thailand Mobile Marketing Market Revenues & Volume, By Large Enterprises, 2021-2031F |
6.3 Thailand Mobile Marketing Market, By Vertical |
6.3.1 Overview and Analysis |
6.3.2 Thailand Mobile Marketing Market Revenues & Volume, By Retail and eCommerce, 2021-2031F |
6.3.3 Thailand Mobile Marketing Market Revenues & Volume, By Travel and Logistics, 2021-2031F |
6.3.4 Thailand Mobile Marketing Market Revenues & Volume, By Automotive, 2021-2031F |
6.3.5 Thailand Mobile Marketing Market Revenues & Volume, By BFSI, 2021-2031F |
6.3.6 Thailand Mobile Marketing Market Revenues & Volume, By Telecom and IT, 2021-2031F |
6.3.7 Thailand Mobile Marketing Market Revenues & Volume, By Media and Entertainment, 2021-2031F |
6.3.8 Thailand Mobile Marketing Market Revenues & Volume, By Others (includes energy, education, real estate, and utilities and power), 2021-2031F |
6.3.9 Thailand Mobile Marketing Market Revenues & Volume, By Others (includes energy, education, real estate, and utilities and power), 2021-2031F |
6.4 Thailand Mobile Marketing Market, By Channel |
6.4.1 Overview and Analysis |
6.4.2 Thailand Mobile Marketing Market Revenues & Volume, By Messaging, 2021-2031F |
6.4.3 Thailand Mobile Marketing Market Revenues & Volume, By Push notification, 2021-2031F |
6.4.4 Thailand Mobile Marketing Market Revenues & Volume, By Mobile Emails, 2021-2031F |
6.4.5 Thailand Mobile Marketing Market Revenues & Volume, By Quick Response (QR) Code, 2021-2031F |
6.4.6 Thailand Mobile Marketing Market Revenues & Volume, By Location-based Marketing, 2021-2031F |
6.4.7 Thailand Mobile Marketing Market Revenues & Volume, By In-app Messages, 2021-2031F |
6.4.8 Thailand Mobile Marketing Market Revenues & Volume, By Others, 2021-2031F |
6.4.9 Thailand Mobile Marketing Market Revenues & Volume, By Others, 2021-2031F |
7 Thailand Mobile Marketing Market Import-Export Trade Statistics |
7.1 Thailand Mobile Marketing Market Export to Major Countries |
7.2 Thailand Mobile Marketing Market Imports from Major Countries |
8 Thailand Mobile Marketing Market Key Performance Indicators |
8.1 Average revenue per user (ARPU) for mobile services |
8.2 Mobile internet penetration rate in Thailand |
8.3 Average data consumption per user |
9 Thailand Mobile Marketing Market - Opportunity Assessment |
9.1 Thailand Mobile Marketing Market Opportunity Assessment, By Component, 2021 & 2031F |
9.2 Thailand Mobile Marketing Market Opportunity Assessment, By Organization Size, 2021 & 2031F |
9.3 Thailand Mobile Marketing Market Opportunity Assessment, By Vertical, 2021 & 2031F |
9.4 Thailand Mobile Marketing Market Opportunity Assessment, By Channel, 2021 & 2031F |
10 Thailand Mobile Marketing Market - Competitive Landscape |
10.1 Thailand Mobile Marketing Market Revenue Share, By Companies, 2024 |
10.2 Thailand Mobile Marketing Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |