South Korea Mobile Marketing Market (2025-2031) | Growth, Trends, Revenue, Outlook, Share, Industry, Value, Analysis, Forecast, Size & Companies

South Korea Mobile Marketing Market Highlights

Topics Covered in the South Korea Mobile Marketing Market Report

The South Korea Mobile Marketing Market report exhaustively covers the market by Component, By Organization Size, By Vertical and By Channel. The market report offers an unbiased and comprehensive analysis of the ongoing market trends, high growth areas/opportunities, and market drivers, assisting the stakeholders to devise and align their market strategies per the current and future market dynamics.

South Korea Mobile Marketing Market Synopsis

An upward trend is noticeable in the South Korea Mobile Marketing Market, driven by the expanding smartphone usage and the ongoing digital transformation across industries such as retail, ecommerce, logistics, automotive, BFSI, media, healthcare, and many more. The market growth is spurred due to the enhanced requirement for effective marketing strategies and the wide adoption of cloud-based solutions. The proliferating SMEs and strategic alliances with global tech enterprises contribute significantly to this growth, while localized innovation opens up a broad spectrum of mobile marketing solutions. The market is invested in improving operational efficiency and data security, with continuous endeavors in developing advanced mobile marketing platforms and services, spotlighting South Korea's dedication to strengthening its digital infrastructure.

According to 6Wresearch, the South Korea Mobile Marketing Market size is expected to grow at a significant CAGR of 20% during the forecast period 2025-2031. The expansion of the South Korea Mobile Marketing Market is driven by multiple significant factors that contribute to its development and growth. The increased mobile usage, adoption of effective mobile marketing frameworks, and the need for secure content access play crucial roles in stimulating the demand for advanced mobile marketing platforms. Growing SMEs and digitization initiatives adopted by various industries further drive market growth. Furthermore, strategic partnerships with international tech companies and localized innovation contribute to a diverse range of mobile marketing solutions. The market's growth trajectory is also driven by the increasing need for maintaining operational efficiency and ensuring data security. By prioritizing an easy-to-navigate interface, customization services, and top-level data security, the South Korea Mobile Marketing Market manifests a commitment to bolstering digital readiness and ensuring robust marketing capabilities.

In the South Korea Mobile Marketing Market, challenges to growth include adapting to shifting consumer behaviours and preferences, ensuring data privacy compliance amidst evolving regulations, and navigating intense competition. Marketers must continuously adjust strategies to resonate with tech-savvy audiences seeking personalized, relevant content. Stricter data protection laws require meticulous attention to user consent and information handling practices. Moreover, standing out in a crowded market demands innovative approaches and engaging content creation. Overcoming these challenges necessitates agility, creativity, and a deep understanding of the mobile marketing landscape to drive success in South Korea's dynamic and competitive market.

South Korea Mobile Marketing Industry: Leading Players

In the South Korea Mobile Marketing Industry, leading players include SK Telecom, KT Corporation, LG UPlus, Samsung SDS, and Posco ICT. These companies are renowned for their expertise in developing and offering mobile marketing solutions tailored for businesses of different sizes and sectors.

South Korea Mobile Marketing Market: Government Regulations

In the South Korea Mobile Marketing Market, government regulations play a significant role in shaping industry practices. Regulatory bodies like the Korea Communications Commission (KCC) and the Personal Information Protection Commission (PIPC) enforce laws that govern mobile marketing activities, particularly concerning data privacy and consumer protection. The Act on the Promotion of Information and Communications Network Utilization and Information Protection, commonly known as the Network Act, sets guidelines for electronic commercial communications, ensuring transparency and user consent. Compliance with these regulations is essential for businesses operating in the South Korean mobile marketing sector to maintain trust with consumers and avoid penalties for non-compliance.

Future Insights of the South Korea Mobile Marketing Market

The future of the South Korea Mobile Marketing Market presents promising opportunities alongside certain key trends and challenges. The integration of artificial intelligence, machine learning, big data and increased efficiency are expected to drive significant transformations in mobile marketing. Collaborations between tech firms for innovation and customization, along with a focus on data privacy and security, are likely to shape the market landscape. However, changing consumer behaviours, budget constraints, and the need to navigate complex regulatory frameworks could pose challenges. The South Korea Mobile Marketing Market is set for growth driven by innovation, strategic partnerships, and a focus on meeting the dynamic requirements of the digital marketing landscape.

Market Segmentation by Component

According to Dhaval, Research Manager, 6Wresearch,

The Services market sector is expected to grow faster than the Platform segment. This expansion is being driven by the rising demand for specialised services such as mobile advertising, mobile app development, mobile analytics, and mobile campaign management.

Market Segmentation by Organization Size

The SMEs (Small and Medium Enterprises) market sector is predicted to develop the most rapidly when compared to Large Enterprises. SMEs are increasingly recognising the value of mobile marketing in reaching their target consumers in an efficient and cost-effective manner.

Market Segmentation by Vertical

The Retail and E-Commerce vertical is expected to experience the most significant development among industry segments. The ubiquity of smartphones, along with the growing popularity of online shopping, has prompted merchants and e-commerce enterprises to invest extensively in mobile marketing techniques to attract and retain customers.

Market Segmentation by Channel

The In-App Messages channel is expected to increase the most significantly among the various segmentation channels. In-App Messages provide a direct and engaging approach for businesses to communicate with users within mobile applications by offering tailored content, personalised offers, and pertinent information at critical touchpoints.

Key Attractiveness of the Report

• 10 Years of Market Numbers.
• Historical Data Starting from 2021 to 2024.
• Base Year: 2024
• Forecast Data until 2031.
• Key Performance Indicators Impacting the Market.
• Major Upcoming Developments and Projects.

Key Highlights of the Report:

• South Korea Mobile Marketing Market Outlook
• Market Size of South Korea Mobile Marketing Market, 2024
• Forecast of South Korea Mobile Marketing Market, 2031
• Historical Data and Forecast of South Korea Mobile Marketing Revenues & Volume for the Period 2021 - 2031
• South Korea Mobile Marketing Market Trend Evolution
• South Korea Mobile Marketing Market Drivers and Challenges
• South Korea Mobile Marketing Price Trends
• South Korea Mobile Marketing Porter's Five Forces
• South Korea Mobile Marketing Industry Life Cycle
• Historical Data and Forecast of South Korea Mobile Marketing Market Revenues & Volume By Component for the Period 2021 - 2031
• Historical Data and Forecast of South Korea Mobile Marketing Market Revenues & Volume By Platform for the Period 2021 - 2031
• Historical Data and Forecast of South Korea Mobile Marketing Market Revenues & Volume By Services for the Period 2021 - 2031
• Historical Data and Forecast of South Korea Mobile Marketing Market Revenues & Volume By Organization Size for the Period 2021 - 2031
• Historical Data and Forecast of South Korea Mobile Marketing Market Revenues & Volume By SMES for the Period 2021 - 2031
• Historical Data and Forecast of South Korea Mobile Marketing Market Revenues & Volume By Large Enterprises for the Period 2021 - 2031
• Historical Data and Forecast of South Korea Mobile Marketing Market Revenues & Volume By Vertical for the Period 2021 - 2031
• Historical Data and Forecast of South Korea Mobile Marketing Market Revenues & Volume By Retail and eCommerce for the Period 2021 - 2031
• Historical Data and Forecast of South Korea Mobile Marketing Market Revenues & Volume By Travel and Logistics for the Period 2021 - 2031
• Historical Data and Forecast of South Korea Mobile Marketing Market Revenues & Volume By Automotive for the Period 2021 - 2031
• Historical Data and Forecast of South Korea Mobile Marketing Market Revenues & Volume By BFSI for the Period 2021 - 2031
• Historical Data and Forecast of South Korea Mobile Marketing Market Revenues & Volume By Telecom and IT for the Period 2021 - 2031
• Historical Data and Forecast of South Korea Mobile Marketing Market Revenues & Volume By Media and Entertainment for the Period 2021 - 2031
• Historical Data and Forecast of South Korea Mobile Marketing Market Revenues & Volume By Healthcare for the Period 2021 - 2031
• Historical Data and Forecast of South Korea Mobile Marketing Market Revenues & Volume By Others (includes energy, education, real estate, and utilities and power) for the Period 2021 - 2031
• Historical Data and Forecast of South Korea Mobile Marketing Market Revenues & Volume By Channel for the Period 2021 - 2031
• Historical Data and Forecast of South Korea Mobile Marketing Market Revenues & Volume By Messaging for the Period 2021 - 2031
• Historical Data and Forecast of South Korea Mobile Marketing Market Revenues & Volume By Push notification for the Period 2021 - 2031
• Historical Data and Forecast of South Korea Mobile Marketing Market Revenues & Volume By Mobile Emails for the Period 2021 - 2031
• Historical Data and Forecast of South Korea Mobile Marketing Market Revenues & Volume By Quick Response (QR) Code for the Period 2021 - 2031
• Historical Data and Forecast of South Korea Mobile Marketing Market Revenues & Volume By Location-based Marketing for the Period 2021 - 2031
• Historical Data and Forecast of South Korea Mobile Marketing Market Revenues & Volume By In-app Messages for the Period 2021 - 2031
• Historical Data and Forecast of South Korea Mobile Marketing Market Revenues & Volume By Mobile Web for the Period 2021 - 2031
• Historical Data and Forecast of South Korea Mobile Marketing Market Revenues & Volume By Others for the Period 2021 - 2031
• South Korea Mobile Marketing Import Export Trade Statistics
• Market Opportunity Assessment By Component
• Market Opportunity Assessment By Organization Size
• Market Opportunity Assessment By Vertical
• Market Opportunity Assessment By Channel
• South Korea Mobile Marketing Top Companies Market Share
• South Korea Mobile Marketing Competitive Benchmarking By Technical and Operational Parameters
• South Korea Mobile Marketing Company Profiles
• South Korea Mobile Marketing Key Strategic Recommendations

Market Covered

The report offers a comprehensive study of the subsequent market segments:

By Component

• Platform
• Services

By Organization Size

• SMES
• Large Enterprises

By Vertical

• Retail And Ecommerce
• Travel And Logistics
• Automotive
• BFSI
• Telecom And IT
• Media And Entertainment
• Healthcare
• Others (Includes Energy, Education, Real Estate, And Utilities And Power)

By Channel

• Messaging
• Push Notification
• Mobile Emails
• Quick Response (QR) Code
• Location-Based Marketing
• In-App Messages
• Mobile Web
• Others