| Product Code: ETC5416458 | Publication Date: Nov 2023 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Bhawna Singh | No. of Pages: 60 | No. of Figures: 30 | No. of Tables: 5 |
The mobile money market in Ethiopia is seeing significant growth, fueled by the increasing adoption of mobile banking and payment systems. This market offers financial inclusion to unbanked populations, enabling secure and convenient money transfers, bill payments, and microtransactions via mobile devices.
The mobile money market in Ethiopia is experiencing significant growth as mobile banking services gain popularity. Mobile money allows consumers to transfer funds, pay bills, and access financial services directly from their smartphones. As Ethiopias financial inclusion initiatives grow and smartphone penetration increases, the demand for mobile money services is rising, driving market expansion.
The mobile money market in Ethiopia faces a number of challenges related to infrastructure, regulatory hurdles, and financial inclusion. One of the main obstacles is the limited access to reliable mobile and internet connectivity in rural areas, which restricts the widespread adoption of mobile money services. Furthermore, the regulatory environment is still evolving, and there is a lack of clear frameworks for mobile financial services, which can deter investment and innovation. Additionally, many Ethiopians are not fully familiar with digital financial services, creating a barrier to user adoption.
The Ethiopian government has made significant strides in promoting mobile money services as part of its financial inclusion strategy. Policies are designed to encourage mobile network operators and financial institutions to offer mobile banking solutions, with a focus on rural areas where traditional banking services are limited. The government offers regulatory support and a favorable legal framework to stimulate growth in the mobile money market, contributing to the expansion of digital payments and financial services.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Ethiopia Mobile Money Market Overview |
3.1 Ethiopia Country Macro Economic Indicators |
3.2 Ethiopia Mobile Money Market Revenues & Volume, 2021 & 2031F |
3.3 Ethiopia Mobile Money Market - Industry Life Cycle |
3.4 Ethiopia Mobile Money Market - Porter's Five Forces |
3.5 Ethiopia Mobile Money Market Revenues & Volume Share, By Transaction mode, 2021 & 2031F |
3.6 Ethiopia Mobile Money Market Revenues & Volume Share, By Nature of Payment, 2021 & 2031F |
3.7 Ethiopia Mobile Money Market Revenues & Volume Share, By Application, 2021 & 2031F |
3.8 Ethiopia Mobile Money Market Revenues & Volume Share, By Type of Payments, 2021 & 2031F |
4 Ethiopia Mobile Money Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing adoption of smartphones in Ethiopia |
4.2.2 Government support and regulatory framework promoting financial inclusion |
4.2.3 Growing awareness and acceptance of mobile money services |
4.3 Market Restraints |
4.3.1 Limited internet and mobile network coverage in rural areas |
4.3.2 Low levels of financial literacy and trust in digital financial services |
5 Ethiopia Mobile Money Market Trends |
6 Ethiopia Mobile Money Market Segmentations |
6.1 Ethiopia Mobile Money Market, By Transaction mode |
6.1.1 Overview and Analysis |
6.1.2 Ethiopia Mobile Money Market Revenues & Volume, By Point of Sale (PoS), 2021-2031F |
6.1.3 Ethiopia Mobile Money Market Revenues & Volume, By Mobile Apps, 2021-2031F |
6.1.4 Ethiopia Mobile Money Market Revenues & Volume, By QR codes, 2021-2031F |
6.2 Ethiopia Mobile Money Market, By Nature of Payment |
6.2.1 Overview and Analysis |
6.2.2 Ethiopia Mobile Money Market Revenues & Volume, By Person to Person (P2P), 2021-2031F |
6.2.3 Ethiopia Mobile Money Market Revenues & Volume, By Person to Business (P2B), 2021-2031F |
6.2.4 Ethiopia Mobile Money Market Revenues & Volume, By Business to Person (B2P), 2021-2031F |
6.2.5 Ethiopia Mobile Money Market Revenues & Volume, By Business to Business (B2B), 2021-2031F |
6.3 Ethiopia Mobile Money Market, By Application |
6.3.1 Overview and Analysis |
6.3.2 Ethiopia Mobile Money Market Revenues & Volume, By Money transfers, 2021-2031F |
6.3.3 Ethiopia Mobile Money Market Revenues & Volume, By Bill Payments, 2021-2031F |
6.3.4 Ethiopia Mobile Money Market Revenues & Volume, By Airtime Transfer and Top-Ups, 2021-2031F |
6.3.5 Ethiopia Mobile Money Market Revenues & Volume, By Travel and Ticketing, 2021-2031F |
6.3.6 Ethiopia Mobile Money Market Revenues & Volume, By Merchandise and Coupons, 2021-2031F |
6.4 Ethiopia Mobile Money Market, By Type of Payments |
6.4.1 Overview and Analysis |
6.4.2 Ethiopia Mobile Money Market Revenues & Volume, By Remote Payments, 2021-2031F |
6.4.3 Ethiopia Mobile Money Market Revenues & Volume, By Proximity Payments, 2021-2031F |
7 Ethiopia Mobile Money Market Import-Export Trade Statistics |
7.1 Ethiopia Mobile Money Market Export to Major Countries |
7.2 Ethiopia Mobile Money Market Imports from Major Countries |
8 Ethiopia Mobile Money Market Key Performance Indicators |
8.1 Number of active mobile money users |
8.2 Transaction volume and value processed through mobile money platforms |
8.3 Growth in the number of merchants accepting mobile money payments |
8.4 Average transaction size and frequency |
8.5 Rate of mobile money agent network expansion |
9 Ethiopia Mobile Money Market - Opportunity Assessment |
9.1 Ethiopia Mobile Money Market Opportunity Assessment, By Transaction mode, 2021 & 2031F |
9.2 Ethiopia Mobile Money Market Opportunity Assessment, By Nature of Payment, 2021 & 2031F |
9.3 Ethiopia Mobile Money Market Opportunity Assessment, By Application, 2021 & 2031F |
9.4 Ethiopia Mobile Money Market Opportunity Assessment, By Type of Payments, 2021 & 2031F |
10 Ethiopia Mobile Money Market - Competitive Landscape |
10.1 Ethiopia Mobile Money Market Revenue Share, By Companies, 2024 |
10.2 Ethiopia Mobile Money Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations | 13 Disclaimer |