Ethiopia Mobile Money Market (2025-2031) | Value, Forecast, Analysis, Growth, Outlook, Companies, Industry, Trends, Segmentation, Share, Revenue & Size

Market Forecast By Transaction mode (Point of Sale (PoS), Mobile Apps, QR codes), By Nature of Payment (Person to Person (P2P), Person to Business (P2B), Business to Person (B2P), Business to Business (B2B)), By Application (Money transfers, Bill Payments, Airtime Transfer and Top-Ups, Travel and Ticketing, Merchandise and Coupons), By Type of Payments (Remote Payments, Proximity Payments) And Competitive Landscape
Product Code: ETC5416458 Publication Date: Nov 2023 Updated Date: Aug 2025 Product Type: Market Research Report
Publisher: 6Wresearch Author: Bhawna Singh No. of Pages: 60 No. of Figures: 30 No. of Tables: 5

Ethiopia Mobile Money Market Overview

The mobile money market in Ethiopia is seeing significant growth, fueled by the increasing adoption of mobile banking and payment systems. This market offers financial inclusion to unbanked populations, enabling secure and convenient money transfers, bill payments, and microtransactions via mobile devices.

Drivers of the market

The mobile money market in Ethiopia is experiencing significant growth as mobile banking services gain popularity. Mobile money allows consumers to transfer funds, pay bills, and access financial services directly from their smartphones. As Ethiopia’s financial inclusion initiatives grow and smartphone penetration increases, the demand for mobile money services is rising, driving market expansion.

Challenges of the market

The mobile money market in Ethiopia faces a number of challenges related to infrastructure, regulatory hurdles, and financial inclusion. One of the main obstacles is the limited access to reliable mobile and internet connectivity in rural areas, which restricts the widespread adoption of mobile money services. Furthermore, the regulatory environment is still evolving, and there is a lack of clear frameworks for mobile financial services, which can deter investment and innovation. Additionally, many Ethiopians are not fully familiar with digital financial services, creating a barrier to user adoption.

Government Policy of the market

The Ethiopian government has made significant strides in promoting mobile money services as part of its financial inclusion strategy. Policies are designed to encourage mobile network operators and financial institutions to offer mobile banking solutions, with a focus on rural areas where traditional banking services are limited. The government offers regulatory support and a favorable legal framework to stimulate growth in the mobile money market, contributing to the expansion of digital payments and financial services.

Key Highlights of the Report:

  • Ethiopia Mobile Money Market Outlook
  • Market Size of Ethiopia Mobile Money Market, 2024
  • Forecast of Ethiopia Mobile Money Market, 2031
  • Historical Data and Forecast of Ethiopia Mobile Money Revenues & Volume for the Period 2021-2031
  • Ethiopia Mobile Money Market Trend Evolution
  • Ethiopia Mobile Money Market Drivers and Challenges
  • Ethiopia Mobile Money Price Trends
  • Ethiopia Mobile Money Porter`s Five Forces
  • Ethiopia Mobile Money Industry Life Cycle
  • Historical Data and Forecast of Ethiopia Mobile Money Market Revenues & Volume By Transaction mode for the Period 2021-2031
  • Historical Data and Forecast of Ethiopia Mobile Money Market Revenues & Volume By Point of Sale (PoS) for the Period 2021-2031
  • Historical Data and Forecast of Ethiopia Mobile Money Market Revenues & Volume By Mobile Apps for the Period 2021-2031
  • Historical Data and Forecast of Ethiopia Mobile Money Market Revenues & Volume By QR codes for the Period 2021-2031
  • Historical Data and Forecast of Ethiopia Mobile Money Market Revenues & Volume By Nature of Payment for the Period 2021-2031
  • Historical Data and Forecast of Ethiopia Mobile Money Market Revenues & Volume By Person to Person (P2P) for the Period 2021-2031
  • Historical Data and Forecast of Ethiopia Mobile Money Market Revenues & Volume By Person to Business (P2B) for the Period 2021-2031
  • Historical Data and Forecast of Ethiopia Mobile Money Market Revenues & Volume By Business to Person (B2P) for the Period 2021-2031
  • Historical Data and Forecast of Ethiopia Mobile Money Market Revenues & Volume By Business to Business (B2B) for the Period 2021-2031
  • Historical Data and Forecast of Ethiopia Mobile Money Market Revenues & Volume By Application for the Period 2021-2031
  • Historical Data and Forecast of Ethiopia Mobile Money Market Revenues & Volume By Money transfers for the Period 2021-2031
  • Historical Data and Forecast of Ethiopia Mobile Money Market Revenues & Volume By Bill Payments for the Period 2021-2031
  • Historical Data and Forecast of Ethiopia Mobile Money Market Revenues & Volume By Airtime Transfer and Top-Ups for the Period 2021-2031
  • Historical Data and Forecast of Ethiopia Mobile Money Market Revenues & Volume By Travel and Ticketing for the Period 2021-2031
  • Historical Data and Forecast of Ethiopia Mobile Money Market Revenues & Volume By Merchandise and Coupons for the Period 2021-2031
  • Historical Data and Forecast of Ethiopia Mobile Money Market Revenues & Volume By Type of Payments for the Period 2021-2031
  • Historical Data and Forecast of Ethiopia Mobile Money Market Revenues & Volume By Remote Payments for the Period 2021-2031
  • Historical Data and Forecast of Ethiopia Mobile Money Market Revenues & Volume By Proximity Payments for the Period 2021-2031
  • Ethiopia Mobile Money Import Export Trade Statistics
  • Market Opportunity Assessment By Transaction mode
  • Market Opportunity Assessment By Nature of Payment
  • Market Opportunity Assessment By Application
  • Market Opportunity Assessment By Type of Payments
  • Ethiopia Mobile Money Top Companies Market Share
  • Ethiopia Mobile Money Competitive Benchmarking By Technical and Operational Parameters
  • Ethiopia Mobile Money Company Profiles
  • Ethiopia Mobile Money Key Strategic Recommendations

Frequently Asked Questions About the Market Study (FAQs):

6Wresearch actively monitors the Ethiopia Mobile Money Market and publishes its comprehensive annual report, highlighting emerging trends, growth drivers, revenue analysis, and forecast outlook. Our insights help businesses to make data-backed strategic decisions with ongoing market dynamics. Our analysts track relevent industries related to the Ethiopia Mobile Money Market, allowing our clients with actionable intelligence and reliable forecasts tailored to emerging regional needs.
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1 Executive Summary

2 Introduction

2.1 Key Highlights of the Report

2.2 Report Description

2.3 Market Scope & Segmentation

2.4 Research Methodology

2.5 Assumptions

3 Ethiopia Mobile Money Market Overview

3.1 Ethiopia Country Macro Economic Indicators

3.2 Ethiopia Mobile Money Market Revenues & Volume, 2021 & 2031F

3.3 Ethiopia Mobile Money Market - Industry Life Cycle

3.4 Ethiopia Mobile Money Market - Porter's Five Forces

3.5 Ethiopia Mobile Money Market Revenues & Volume Share, By Transaction mode, 2021 & 2031F

3.6 Ethiopia Mobile Money Market Revenues & Volume Share, By Nature of Payment, 2021 & 2031F

3.7 Ethiopia Mobile Money Market Revenues & Volume Share, By Application, 2021 & 2031F

3.8 Ethiopia Mobile Money Market Revenues & Volume Share, By Type of Payments, 2021 & 2031F

4 Ethiopia Mobile Money Market Dynamics

4.1 Impact Analysis

4.2 Market Drivers

4.2.1 Increasing adoption of smartphones in Ethiopia

4.2.2 Government support and regulatory framework promoting financial inclusion

4.2.3 Growing awareness and acceptance of mobile money services

4.3 Market Restraints

4.3.1 Limited internet and mobile network coverage in rural areas

4.3.2 Low levels of financial literacy and trust in digital financial services

5 Ethiopia Mobile Money Market Trends

6 Ethiopia Mobile Money Market Segmentations

6.1 Ethiopia Mobile Money Market, By Transaction mode

6.1.1 Overview and Analysis

6.1.2 Ethiopia Mobile Money Market Revenues & Volume, By Point of Sale (PoS), 2021-2031F

6.1.3 Ethiopia Mobile Money Market Revenues & Volume, By Mobile Apps, 2021-2031F

6.1.4 Ethiopia Mobile Money Market Revenues & Volume, By QR codes, 2021-2031F

6.2 Ethiopia Mobile Money Market, By Nature of Payment

6.2.1 Overview and Analysis

6.2.2 Ethiopia Mobile Money Market Revenues & Volume, By Person to Person (P2P), 2021-2031F

6.2.3 Ethiopia Mobile Money Market Revenues & Volume, By Person to Business (P2B), 2021-2031F

6.2.4 Ethiopia Mobile Money Market Revenues & Volume, By Business to Person (B2P), 2021-2031F

6.2.5 Ethiopia Mobile Money Market Revenues & Volume, By Business to Business (B2B), 2021-2031F

6.3 Ethiopia Mobile Money Market, By Application

6.3.1 Overview and Analysis

6.3.2 Ethiopia Mobile Money Market Revenues & Volume, By Money transfers, 2021-2031F

6.3.3 Ethiopia Mobile Money Market Revenues & Volume, By Bill Payments, 2021-2031F

6.3.4 Ethiopia Mobile Money Market Revenues & Volume, By Airtime Transfer and Top-Ups, 2021-2031F

6.3.5 Ethiopia Mobile Money Market Revenues & Volume, By Travel and Ticketing, 2021-2031F

6.3.6 Ethiopia Mobile Money Market Revenues & Volume, By Merchandise and Coupons, 2021-2031F

6.4 Ethiopia Mobile Money Market, By Type of Payments

6.4.1 Overview and Analysis

6.4.2 Ethiopia Mobile Money Market Revenues & Volume, By Remote Payments, 2021-2031F

6.4.3 Ethiopia Mobile Money Market Revenues & Volume, By Proximity Payments, 2021-2031F

7 Ethiopia Mobile Money Market Import-Export Trade Statistics

7.1 Ethiopia Mobile Money Market Export to Major Countries

7.2 Ethiopia Mobile Money Market Imports from Major Countries

8 Ethiopia Mobile Money Market Key Performance Indicators

8.1 Number of active mobile money users

8.2 Transaction volume and value processed through mobile money platforms

8.3 Growth in the number of merchants accepting mobile money payments

8.4 Average transaction size and frequency

8.5 Rate of mobile money agent network expansion

9 Ethiopia Mobile Money Market - Opportunity Assessment

9.1 Ethiopia Mobile Money Market Opportunity Assessment, By Transaction mode, 2021 & 2031F

9.2 Ethiopia Mobile Money Market Opportunity Assessment, By Nature of Payment, 2021 & 2031F

9.3 Ethiopia Mobile Money Market Opportunity Assessment, By Application, 2021 & 2031F

9.4 Ethiopia Mobile Money Market Opportunity Assessment, By Type of Payments, 2021 & 2031F

10 Ethiopia Mobile Money Market - Competitive Landscape

10.1 Ethiopia Mobile Money Market Revenue Share, By Companies, 2024

10.2 Ethiopia Mobile Money Market Competitive Benchmarking, By Operating and Technical Parameters

11 Company Profiles

12 Recommendations

13 Disclaimer

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