Product Code: ETC4902812 | Publication Date: Nov 2023 | Updated Date: Sep 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | Author: Sachin Kumar Rai | No. of Pages: 60 | No. of Figures: 30 | No. of Tables: 5 |
The prepaid cards market in Ethiopia is expanding, fueled by the growing trend toward cashless transactions. Prepaid cards are gaining popularity for their convenience, security, and utility in managing expenses.
The Ethiopia prepaid cards market is expanding due to the growing trend of digital payments and financial inclusion initiatives. Prepaid cards offer an alternative to traditional banking, enabling individuals and businesses to make electronic payments without a bank account. With increasing mobile phone penetration and the governments focus on promoting cashless transactions, prepaid cards are becoming more popular. Additionally, the rise of e-commerce and online services is fueling the demand for prepaid payment solutions, especially among the youth and unbanked populations in Ethiopia.
Ethiopia`s prepaid cards market is constrained by a low rate of financial inclusion, limited access to banking infrastructure, and a lack of consumer trust in digital payment systems. High transaction fees and limited merchant acceptance also restrict market growth.
The government of Ethiopia is working to modernize the financial services sector, and prepaid cards are a key component of this transformation. Prepaid cards are increasingly used for a variety of services, including payments, remittances, and online shopping. The government has introduced policies to support the growth of digital financial services, including prepaid cards, by encouraging the establishment of secure and efficient payment systems. These initiatives are aimed at increasing financial inclusion and improving access to financial services, especially for the unbanked population in rural areas. The government is also working to regulate and oversee the prepaid card market to ensure consumer protection and promote financial literacy.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Ethiopia Prepaid Cards Market Overview |
3.1 Ethiopia Country Macro Economic Indicators |
3.2 Ethiopia Prepaid Cards Market Revenues & Volume, 2021 & 2031F |
3.3 Ethiopia Prepaid Cards Market - Industry Life Cycle |
3.4 Ethiopia Prepaid Cards Market - Porter's Five Forces |
3.5 Ethiopia Prepaid Cards Market Revenues & Volume Share, By Offering, 2021 & 2031F |
3.6 Ethiopia Prepaid Cards Market Revenues & Volume Share, By Card Type, 2021 & 2031F |
3.7 Ethiopia Prepaid Cards Market Revenues & Volume Share, By End User, 2021 & 2031F |
4 Ethiopia Prepaid Cards Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing mobile phone penetration rate in Ethiopia |
4.2.2 Growing adoption of digital payment methods in the country |
4.2.3 Rise in demand for convenient and secure payment options |
4.3 Market Restraints |
4.3.1 Limited internet connectivity and infrastructure in rural areas |
4.3.2 Low levels of financial literacy among the population |
4.3.3 Regulatory challenges and restrictions in the financial services sector |
5 Ethiopia Prepaid Cards Market Trends |
6 Ethiopia Prepaid Cards Market Segmentations |
6.1 Ethiopia Prepaid Cards Market, By Offering |
6.1.1 Overview and Analysis |
6.1.2 Ethiopia Prepaid Cards Market Revenues & Volume, By General Purpose Card , 2021-2031F |
6.1.3 Ethiopia Prepaid Cards Market Revenues & Volume, By Gift Card, 2021-2031F |
6.1.4 Ethiopia Prepaid Cards Market Revenues & Volume, By Government Benefit/Disbursement Card, 2021-2031F |
6.1.5 Ethiopia Prepaid Cards Market Revenues & Volume, By Incentive/Payroll Card, 2021-2031F |
6.1.6 Ethiopia Prepaid Cards Market Revenues & Volume, By Others, 2021-2031F |
6.2 Ethiopia Prepaid Cards Market, By Card Type |
6.2.1 Overview and Analysis |
6.2.2 Ethiopia Prepaid Cards Market Revenues & Volume, By Closed Loop Card, 2021-2031F |
6.2.3 Ethiopia Prepaid Cards Market Revenues & Volume, By Open Loop Card, 2021-2031F |
6.3 Ethiopia Prepaid Cards Market, By End User |
6.3.1 Overview and Analysis |
6.3.2 Ethiopia Prepaid Cards Market Revenues & Volume, By Retail, 2021-2031F |
6.3.3 Ethiopia Prepaid Cards Market Revenues & Volume, By Corporate, 2021-2031F |
6.3.4 Ethiopia Prepaid Cards Market Revenues & Volume, By Government/Public Sector, 2021-2031F |
7 Ethiopia Prepaid Cards Market Import-Export Trade Statistics |
7.1 Ethiopia Prepaid Cards Market Export to Major Countries |
7.2 Ethiopia Prepaid Cards Market Imports from Major Countries |
8 Ethiopia Prepaid Cards Market Key Performance Indicators |
8.1 Average revenue per user (ARPU) for prepaid card transactions |
8.2 Number of active prepaid card users in Ethiopia |
8.3 Percentage of mobile phone users using prepaid cards for transactions |
9 Ethiopia Prepaid Cards Market - Opportunity Assessment |
9.1 Ethiopia Prepaid Cards Market Opportunity Assessment, By Offering, 2021 & 2031F |
9.2 Ethiopia Prepaid Cards Market Opportunity Assessment, By Card Type, 2021 & 2031F |
9.3 Ethiopia Prepaid Cards Market Opportunity Assessment, By End User, 2021 & 2031F |
10 Ethiopia Prepaid Cards Market - Competitive Landscape |
10.1 Ethiopia Prepaid Cards Market Revenue Share, By Companies, 2024 |
10.2 Ethiopia Prepaid Cards Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations | 13 Disclaimer |