Market Forecast by Countries (United Kingdom (UK), Germany, France, Poland, Spain, and Rest of Europe), By Type (Green Tea, Black Tea, Herbal Tea, Oolong Tea, Others), By Processing (Unfermented, Fully Fermented, Herbal Infusions, Semi-Fermented, Specialty Blends), By Application (Antioxidant Beverage, Energy Drink, Relaxation, Weight Loss, Custom Wellness), By End Use (Health Enthusiasts, Restaurants and Cafes, Wellness Centers, Retail Consumers, Organic Stores) And Competitive Landscape
| Product Code: ETC13211597 | Publication Date: Apr 2025 | Updated Date: Oct 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | No. of Pages: 150 | No. of Figures: 55 | No. of Tables: 32 | |
According to 6Wresearch internal database and industry insights, the Europe Tea Market Size was estimated at USD 18 billion in 2024 and is projected to reach USD 32 billion by 2031, growing at a compound annual growth rate (CAGR) of 9.1% during the forecast period 2025-2031.
| Report Name | Europe Tea Market |
| Forecast period | 2025-2031 |
| CAGR | 9.1% |
| Market Size | USD 32 billion by 2031 |
| Growing Sector | Health & Wellness |
The Europe Tea Market report thoroughly covers the market by type, by processing, by application, by end use, and by countries. The market report provides an unbiased and detailed analysis of ongoing market trends, opportunities/high growth areas, and market drivers, which would help stakeholders to devise and align their market strategies according to the current and future market dynamics.
Europe Tea Market is moving forward with robust growth over the past few years. This industry is seeing expansion that is supported by the involvement of premium and specialty tea blends that cater to the evolving preferences of consumers. Countries such as the United Kingdom, Germany, and France are leading in tea consumption, with a blend of traditional habits and modern wellness trends. The demand for natural, antioxidant-rich, and relaxing beverages is growing which has significantly propelled the market forward.
Below mentioned are some major growth drivers and their impacts on the market dynamics:
| Drivers | Primary Segments Affected | Why it Matters (Evidence) |
| Rising Health Awareness | Herbal & Green Tea | Low-caffeine and antioxidant-rich beverages are more preferred by consumers which is boosting the demand for herbal and green teas. |
| Premiumization Trend | Specialty Blends & Black Tea | Increasing interest in luxury tea brands and specialty blends drives innovation and higher price margins. |
| Cafe and On-the-Go Culture | Oolong & Herbal Infusions | The cafe chains and ready-to-drink tea formats are expanding which enhances the consumption across young demographics. |
| Organic & Sustainable Sourcing | Green & Herbal Tea | Consumers started seeking ethically sourced and organic tea products, which promotes the sustainable brands. |
| Functional & Wellness Beverages | Custom Wellness & Weight Loss Applications | Fitness and wellness trends are seeing rise that drives the market for teas with detox, relaxation, and immunity-boosting properties. |
Europe Tea Market Size is anticipated to grow steadily at a CAGR of 9.1% during the forecast period 2025-2031. Factors are contributing in this expansion such as rising health awareness, increasing preference for organic and herbal beverages, and the growth of cafe culture across major countries. Other major drivers include the shifting consumer behaviour towards wellness beverages, introduction of innovative blends, and rising disposable incomes. Apart from this, functional ingredients are mixed into tea such as chamomile, turmeric, and matcha has attracted health-conscious consumers. Further, the presence of specialty cafes and online retail platforms also enhances the accessibility to premium tea products across Europe.
Below mentioned are some major restraints and their influence on the market dynamics:
| Restraints | Primary Segments Affected | What This Means (Evidence) |
| Intense Competition | Black & Green Tea | The market is faced by saturation with numerous brands, leading to the price pressure and reduced margins. |
| High Cost of Premium Teas | Specialty Blends | The production and import costs are rising which make premium teas less accessible to average consumers. |
| Stringent Quality Regulations | Organic & Herbal Tea | European Union regulations on food safety and organic labelling which can delay product launches. |
| Substitutes from Coffee and Soft Drinks | Energy & Relaxation Applications | Consumers may switch to coffee-based or energy drinks for convenience or flavour variety. |
| Supply Chain Volatility | Fully & Semi-Fermented Teas | Fluctuations in tea leaf availability due to climate and geopolitical factors affect consistency in supply. |
Europe Tea Market is affected by the presence of obstacles which need to be addressed for the sustained growth. Those challenges include volatile raw material costs, fluctuating import tariffs, and stiff competition from local coffee markets. Further, the demand for sustainability and traceability is growing in tea sourcing that also puts pressure on producers to maintain ethical supply chains. Furthermore, to maintain the consistent quality standards across countries with varying regulations adds operational complexity for major brands.
There are some notable trends noticed in the market which include:
The Europe Tea Market offers multiple investment opportunities including:
There are some major companies reshaping the landscape of market:
| Company Name | Unilever Plc |
| Establishment Year | 1929 |
| Headquarter | London, United Kingdom |
| Official Website | Click here |
This company owns leading brands such as Lipton and PG Tips, offering black, green, and herbal teas with a focus on sustainable sourcing and innovation in health-based beverages.
| Company Name | Tata Consumer Products Limited |
| Establishment Year | 1962 |
| Headquarter | Mumbai, India |
| Official Website | Click here |
The company markets Tetley and other tea brands across Europe, specializing in black, green, and specialty teas with strong sustainability commitments and innovative packaging.
| Company Name | Twining and Company Limited |
| Establishment Year | 1706 |
| Headquarter | London, United Kingdom |
| Official Website | Click here |
This is a pioneer in premium and herbal teas, majorly focuses on health-oriented blends, luxury packaging, and expanding wellness tea portfolios across European markets.
| Company Name | Dilmah Ceylon Tea Company Plc |
| Establishment Year | 1988 |
| Headquarter | Colombo, Sri Lanka |
| Official Website | Click here |
This company offers pure Ceylon teas, including black and green varieties, with strong emphasis on ethical production and single-origin quality.
| Company Name | Harney & Sons Fine Teas |
| Establishment Year | 1983 |
| Headquarter | New York, USA |
| Official Website | Click here |
This company provides premium loose-leaf and herbal teas, known for luxury blends and wide presence in European cafés and wellness centres.
In the Europe Tea Market, both governments and regulatory bodies such as European Union have introduced some strict regulations for tea market, focusing on the sustainability, organic certification, and quality assurance. Other example of regulations include EU Organic Regulation (EU 2018/848) governs organic tea labelling, while the Food Safety Authority ensures the compliance with hygiene and pesticide residue limits. Further, several countries are encouraging fair trade practices and import duty benefits for certified sustainable products. Further, European Green Deal is promoting the low-emission and biodegradable packaging initiatives among beverage producers.
The future of the Europe Tea Industry appears robust with major factors and emerging trends for instance, rising consumption of functional and organic teas. As the influence of digital commerce and personalized health trends is growing, manufacturers are expected to invest more in innovation and product diversification. On the other hand, AI-based quality control and blockchain are integrated with tea for traceability will further enhance consumer trust. Further, the preference for plant-based beverages will continue to strengthen the long-term growth outlook of market.
The report offers a comprehensive study of the subsequent market segments and their leading categories:
According to Vasudha, Senior Research Analyst, 6Wresearch, United Kingdom is set to lead the market due to its deep-rooted tea culture and strong presence of global brands. Germany follows closely with growing popularity of wellness and fruit-infused teas, while France and Poland are emerging as fast-growing markets driven by cafe chains and young consumer interest in innovative flavours.
According to Vasu, Senior Research Analyst, 6Wresearch, black tea is predicted to lead the market owing to its traditional popularity and widespread consumption across Europe. Black tea continues to be a daily beverage staple, especially in the UK and Ireland. However, green and herbal teas are rapidly gaining momentum among health-conscious demographics.
Fully Fermented Tea is set to dominate the market due to its rich flavour and higher consumer acceptance. Its long shelf life and compatibility with diverse flavours make it suitable for both household and commercial use. Specialty blends and semi-fermented teas are gaining gradual traction among niche consumers seeking unique taste profiles.
By application, the antioxidant beverage is set to capture the largest share of market as consumers increasingly seek natural products that help detoxify and rejuvenate the body. Green and herbal teas enriched with antioxidants are the preferred choices among wellness-focused consumers.
Retail Consumers are likely to hold largest Europe Tea Market Share due to wide availability of packaged teas in supermarkets, online platforms, and specialty stores. The increasing inclination toward home consumption of premium teas and personalized blends has boosted retail demand. Restaurants, cafes, and wellness centres represent the next significant contributors, particularly with the rise of artisanal tea experiences.
The report provides a detailed analysis of the following market segments:
| Europe Tea Market |
| 1 Executive Summary |
| 2 Introduction |
| 2.1 Key Highlights of the Report |
| 2.2 Report Description |
| 2.3 Market Scope & Segmentation |
| 2.4 Research Methodology |
| 2.5 Assumptions |
| 3 Europe Tea Market Overview |
| 3.1 Europe Regional Macro Economic Indicators |
| 3.2 Europe Tea Market Revenues & Volume, 2021 & 2031F |
| 3.3 Europe Tea Market - Industry Life Cycle |
| 3.4 Europe Tea Market - Porter's Five Forces |
| 3.5 Europe Tea Market Revenues & Volume Share, By Countries, 2021 & 2031F |
| 3.6 Europe Tea Market Revenues & Volume Share, By Type, 2021 & 2031F |
| 3.7 Europe Tea Market Revenues & Volume Share, By Packaging, 2021 & 2031F |
| 3.8 Europe Tea Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
| 3.9 Europe Tea Market Revenues & Volume Share, By Application, 2021 & 2031F |
| 4 Europe Tea Market Dynamics |
| 4.1 Impact Analysis |
| 4.2 Market Drivers |
| 4.3 Market Restraints |
| 5 Europe Tea Market Trends |
| 6 Europe Tea Market, 2021 - 2031 |
| 6.1 Europe Tea Market, Revenues & Volume, By Type, 2021 - 2031 |
| 6.1.1 Overview & Analysis |
| 6.1.2 Europe Tea Market, Revenues & Volume, By Green Tea, 2021 - 2031 |
| 6.1.3 Europe Tea Market, Revenues & Volume, By Black Tea, 2021 - 2031 |
| 6.1.4 Europe Tea Market, Revenues & Volume, By Oolong Tea, 2021 - 2031 |
| 6.1.5 Europe Tea Market, Revenues & Volume, By Fruit/Herbal Tea, 2021 - 2031 |
| 6.1.6 Europe Tea Market, Revenues & Volume, By Others, 2021 - 2031 |
| 6.2 Europe Tea Market, Revenues & Volume, By Packaging, 2021 - 2031 |
| 6.2.1 Overview & Analysis |
| 6.2.2 Europe Tea Market, Revenues & Volume, By Plastic Containers, 2021 - 2031 |
| 6.2.3 Europe Tea Market, Revenues & Volume, By Loose Tea, 2021 - 2031 |
| 6.2.4 Europe Tea Market, Revenues & Volume, By Paperboards, 2021 - 2031 |
| 6.2.5 Europe Tea Market, Revenues & Volume, By Aluminum Tins, 2021 - 2031 |
| 6.2.6 Europe Tea Market, Revenues & Volume, By Tea Bags, 2021 - 2031 |
| 6.3 Europe Tea Market, Revenues & Volume, By Distribution Channel, 2021 - 2031 |
| 6.3.1 Overview & Analysis |
| 6.3.2 Europe Tea Market, Revenues & Volume, By Supermarkets/Hypermarkets, 2021 - 2031 |
| 6.3.3 Europe Tea Market, Revenues & Volume, By Specialty Stores, 2021 - 2031 |
| 6.3.4 Europe Tea Market, Revenues & Volume, By Convenience Stores, 2021 - 2031 |
| 6.3.5 Europe Tea Market, Revenues & Volume, By Online Stores, 2021 - 2031 |
| 6.3.6 Europe Tea Market, Revenues & Volume, By Others, 2021 - 2031 |
| 6.4 Europe Tea Market, Revenues & Volume, By Application, 2021 - 2031 |
| 6.4.1 Overview & Analysis |
| 6.4.2 Europe Tea Market, Revenues & Volume, By Residential, 2021 - 2031 |
| 6.4.3 Europe Tea Market, Revenues & Volume, By Commercial, 2021 - 2031 |
| 7 Europe Tea Market, By Countries, 2021 - 2031 |
| 7.1 Overview & Analysis |
| 7.2 Europe Tea Market, Revenues & Volume, By Type, 2021 - 2031 |
| 7.2.1 United Kingdom (UK) Tea Market, Revenues & Volume, By Type, 2021 - 2031 |
| 7.2.2 Germany Tea Market, Revenues & Volume, By Type, 2021 - 2031 |
| 7.2.3 France Tea Market, Revenues & Volume, By Type, 2021 - 2031 |
| 7.2.4 Poland Tea Market, Revenues & Volume, By Type, 2021 - 2031 |
| 7.2.5 Spain Tea Market, Revenues & Volume, By Type, 2021 - 2031 |
| 7.2.6 Rest of Europe Tea Market, Revenues & Volume, By Type, 2021 - 2031 |
| 7.3 Europe Tea Market Revenues & Volume Share, By Packaging, 2021 & 2031F |
| 7.3.1 United Kingdom (UK) Tea Market, Revenues & Volume, By Packaging, 2021 - 2031 |
| 7.3.2 Germany Tea Market, Revenues & Volume, By Packaging, 2021 - 2031 |
| 7.3.3 France Tea Market, Revenues & Volume, By Packaging, 2021 - 2031 |
| 7.3.4 Poland Tea Market, Revenues & Volume, By Packaging, 2021 - 2031 |
| 7.3.5 Spain Tea Market, Revenues & Volume, By Packaging, 2021 - 2031 |
| 7.3.6 Rest of Europe Tea Market, Revenues & Volume, By Packaging, 2021 - 2031 |
| 7.4 Europe Tea Market, Revenues & Volume, By Distribution Channel, 2021 - 2031 |
| 7.4.1 United Kingdom (UK) Tea Market, Revenues & Volume, By Distribution Channel, 2021 - 2031 |
| 7.4.2 Germany Tea Market, Revenues & Volume, By Distribution Channel, 2021 - 2031 |
| 7.4.3 France Tea Market, Revenues & Volume, By Distribution Channel, 2021 - 2031 |
| 7.4.4 Poland Tea Market, Revenues & Volume, By Distribution Channel, 2021 - 2031 |
| 7.4.5 Spain Tea Market, Revenues & Volume, By Distribution Channel, 2021 - 2031 |
| 7.4.6 Rest of Europe Tea Market, Revenues & Volume, By Distribution Channel, 2021 - 2031 |
| 7.5 Europe Tea Market, Revenues & Volume, By Application, 2021 - 2031 |
| 7.5.1 United Kingdom (UK) Tea Market, Revenues & Volume, By Application, 2021 - 2031 |
| 7.5.2 Germany Tea Market, Revenues & Volume, By Application, 2021 - 2031 |
| 7.5.3 France Tea Market, Revenues & Volume, By Application, 2021 - 2031 |
| 7.5.4 Poland Tea Market, Revenues & Volume, By Application, 2021 - 2031 |
| 7.5.5 Spain Tea Market, Revenues & Volume, By Application, 2021 - 2031 |
| 7.5.6 Rest of Europe Tea Market, Revenues & Volume, By Application, 2021 - 2031 |
| 8 Europe Tea Market Key Performance Indicators |
| 9 Europe Tea Market - Export/Import By Countries Assessment |
| 10 Europe Tea Market - Opportunity Assessment |
| 10.1 Europe Tea Market Opportunity Assessment, By Countries, 2021 & 2031F |
| 10.2 Europe Tea Market Opportunity Assessment, By Type, 2021 & 2031F |
| 10.3 Europe Tea Market Opportunity Assessment, By Packaging, 2021 & 2031F |
| 10.4 Europe Tea Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
| 10.5 Europe Tea Market Opportunity Assessment, By Application, 2021 & 2031F |
| 11 Europe Tea Market - Competitive Landscape |
| 11.1 Europe Tea Market Revenue Share, By Companies, 2022 |
| 11.2 Europe Tea Market Competitive Benchmarking, By Operating and Technical Parameters |
| 12 Top 10 Company Profiles |
| 13 Recommendations |
| 14 Disclaimer |