| Product Code: ETC4648251 | Publication Date: Nov 2023 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Shubham Padhi | No. of Pages: 60 | No. of Figures: 30 | No. of Tables: 5 |
Fiji`s home decor import market continues to thrive with significant contributions from top exporters China, Australia, Hong Kong, New Zealand, and Indonesia in 2024. The high Herfindahl-Hirschman Index (HHI) indicates strong market concentration, while the impressive Compound Annual Growth Rate (CAGR) of 26.73% from 2020-24 showcases sustained expansion. Moreover, the growth rate of 7.64% from 2023-24 signifies continued momentum in the import sector, highlighting opportunities for further development and partnership within the home decor industry.

By 2027, Fiji's Home Decor market is forecasted to achieve a stable growth rate of 4.91%, with China leading the Asia region, followed by India, Japan, Australia and South Korea.

Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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