Product Code: ETC5465254 | Publication Date: Nov 2023 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | Author: Vasudha | No. of Pages: 60 | No. of Figures: 30 | No. of Tables: 5 |
The mobile business intelligence (BI) market in Gambia is expanding as organizations adopt mobile-enabled data visualization and analytics tools. These solutions help decision-makers access critical information on-the-go, enhancing agility and competitiveness in various industries.
The mobile business intelligence (BI) market is driven by the need for real-time data access and analysis on mobile devices. Businesses focus on improving decision-making and productivity accelerates adoption.
The Mobile Business Intelligence Market in Gambia struggles with a lack of IT infrastructure and low awareness of BI solutions among businesses. High implementation costs further restrict the adoption of mobile BI tools.
As mobile business intelligence (BI) tools become more essential for businesses, the Gambian government may implement policies to foster the development and adoption of mobile BI solutions. These policies could include offering tax incentives to companies that develop or deploy BI tools and creating educational initiatives to build local expertise in data analysis. The government may also promote the use of mobile BI in the public sector to improve decision-making and enhance governance transparency.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Gambia Mobile BI Market Overview |
3.1 Gambia Country Macro Economic Indicators |
3.2 Gambia Mobile BI Market Revenues & Volume, 2021 & 2031F |
3.3 Gambia Mobile BI Market - Industry Life Cycle |
3.4 Gambia Mobile BI Market - Porter's Five Forces |
3.5 Gambia Mobile BI Market Revenues & Volume Share, By Type , 2021 & 2031F |
3.6 Gambia Mobile BI Market Revenues & Volume Share, By Organization Size , 2021 & 2031F |
3.7 Gambia Mobile BI Market Revenues & Volume Share, By Business Function , 2021 & 2031F |
3.8 Gambia Mobile BI Market Revenues & Volume Share, By Business Application, 2021 & 2031F |
3.9 Gambia Mobile BI Market Revenues & Volume Share, By Industry Vertical, 2021 & 2031F |
3.10 Gambia Mobile BI Market Revenues & Volume Share, By Deployment Model, 2021 & 2031F |
4 Gambia Mobile BI Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing adoption of smartphones in Gambia |
4.2.2 Government initiatives promoting digital transformation and mobile services |
4.2.3 Growing demand for real-time data analytics and business intelligence solutions |
4.3 Market Restraints |
4.3.1 Limited internet connectivity and infrastructure in certain regions of Gambia |
4.3.2 High costs associated with implementing and maintaining mobile BI solutions |
4.3.3 Data privacy and security concerns among businesses and consumers |
5 Gambia Mobile BI Market Trends |
6 Gambia Mobile BI Market Segmentations |
6.1 Gambia Mobile BI Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Gambia Mobile BI Market Revenues & Volume, By Software, 2021-2031F |
6.1.3 Gambia Mobile BI Market Revenues & Volume, By Services, 2021-2031F |
6.2 Gambia Mobile BI Market, By Organization Size |
6.2.1 Overview and Analysis |
6.2.2 Gambia Mobile BI Market Revenues & Volume, By SMES, 2021-2031F |
6.2.3 Gambia Mobile BI Market Revenues & Volume, By Large Enterprises, 2021-2031F |
6.3 Gambia Mobile BI Market, By Business Function |
6.3.1 Overview and Analysis |
6.3.2 Gambia Mobile BI Market Revenues & Volume, By IT, 2021-2031F |
6.3.3 Gambia Mobile BI Market Revenues & Volume, By Marketing, 2021-2031F |
6.3.4 Gambia Mobile BI Market Revenues & Volume, By Sales, 2021-2031F |
6.3.5 Gambia Mobile BI Market Revenues & Volume, By Operations, 2021-2031F |
6.3.6 Gambia Mobile BI Market Revenues & Volume, By Finance, 2021-2031F |
6.3.7 Gambia Mobile BI Market Revenues & Volume, By Human resources (HR), 2021-2031F |
6.4 Gambia Mobile BI Market, By Business Application |
6.4.1 Overview and Analysis |
6.4.2 Gambia Mobile BI Market Revenues & Volume, By Fraud and security management, 2021-2031F |
6.4.3 Gambia Mobile BI Market Revenues & Volume, By Sales and marketing management, 2021-2031F |
6.4.4 Gambia Mobile BI Market Revenues & Volume, By Predictive asset maintenance, 2021-2031F |
6.4.5 Gambia Mobile BI Market Revenues & Volume, By Risk and compliance management, 2021-2031F |
6.4.6 Gambia Mobile BI Market Revenues & Volume, By Customer engagement and analysis, 2021-2031F |
6.4.7 Gambia Mobile BI Market Revenues & Volume, By Supply chain management and procurement, 2021-2031F |
6.4.8 Gambia Mobile BI Market Revenues & Volume, By Others, 2021-2031F |
6.4.9 Gambia Mobile BI Market Revenues & Volume, By Others, 2021-2031F |
6.5 Gambia Mobile BI Market, By Industry Vertical |
6.5.1 Overview and Analysis |
6.5.2 Gambia Mobile BI Market Revenues & Volume, By Banking, Financial Services, and Insurance (BFSI), 2021-2031F |
6.5.3 Gambia Mobile BI Market Revenues & Volume, By Telecommunications and IT, 2021-2031F |
6.5.4 Gambia Mobile BI Market Revenues & Volume, By Retail and eCommerce, 2021-2031F |
6.5.5 Gambia Mobile BI Market Revenues & Volume, By Healthcare and life sciences, 2021-2031F |
6.5.6 Gambia Mobile BI Market Revenues & Volume, By Manufacturing, 2021-2031F |
6.5.7 Gambia Mobile BI Market Revenues & Volume, By Government, 2021-2031F |
6.5.8 Gambia Mobile BI Market Revenues & Volume, By Media and entertainment, 2021-2031F |
6.5.9 Gambia Mobile BI Market Revenues & Volume, By Media and entertainment, 2021-2031F |
6.6 Gambia Mobile BI Market, By Deployment Model |
6.6.1 Overview and Analysis |
6.6.2 Gambia Mobile BI Market Revenues & Volume, By On-Premise, 2021-2031F |
6.6.3 Gambia Mobile BI Market Revenues & Volume, By Hosted/ On-Cloud, 2021-2031F |
7 Gambia Mobile BI Market Import-Export Trade Statistics |
7.1 Gambia Mobile BI Market Export to Major Countries |
7.2 Gambia Mobile BI Market Imports from Major Countries |
8 Gambia Mobile BI Market Key Performance Indicators |
8.1 Average daily active users (DAU) of mobile BI applications |
8.2 Percentage increase in mobile data usage for business intelligence purposes |
8.3 Adoption rate of mobile BI solutions among small and medium enterprises |
9 Gambia Mobile BI Market - Opportunity Assessment |
9.1 Gambia Mobile BI Market Opportunity Assessment, By Type , 2021 & 2031F |
9.2 Gambia Mobile BI Market Opportunity Assessment, By Organization Size , 2021 & 2031F |
9.3 Gambia Mobile BI Market Opportunity Assessment, By Business Function , 2021 & 2031F |
9.4 Gambia Mobile BI Market Opportunity Assessment, By Business Application, 2021 & 2031F |
9.5 Gambia Mobile BI Market Opportunity Assessment, By Industry Vertical, 2021 & 2031F |
9.6 Gambia Mobile BI Market Opportunity Assessment, By Deployment Model, 2021 & 2031F |
10 Gambia Mobile BI Market - Competitive Landscape |
10.1 Gambia Mobile BI Market Revenue Share, By Companies, 2024 |
10.2 Gambia Mobile BI Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations | 13 Disclaimer |